Direct sales companies abound. Look around and you’re likely to see someone advertising how you can lose weight or make money from home. The opportunities all sound good, but how do you decide which one to buy into? Determining the rules of any direct sales company, especially when it comes to selling online, is critical if you would like to make use of the internet to do your business.
It wasn’t that long ago that direct sales companies only had a website that explained their opportunity and how you could join their team. That has changed dramatically within the last ten years. Not all direct sales companies have the same rules when it comes to selling online. In fact, some may not allow their associates to sell online at all.
Most direct sales transactions are completed person-to-person, face-to-face during a party or demonstration. Some people don’t want to wait for a party to get what they want, however, and will often turn to the internet. If the parent company has a website, the prospective customer will likely find what they want. However, if they want to develop a relationship with the company, they may also choose to find a consultant.
How do you know what a direct sales company’s online sales rules are? Of course, the easiest way to find out is to ask, but not all companies may be forthcoming with their information. You may have to ask for additional information by signing up on their website, but be prepared to be approached and encouraged to “sign on the dotted line”.
If at all possible, refrain from joining any direct sales company until you’ve had ample time to thoroughly read over their materials. Know ahead of time what their compensation plan is, how they help you succeed in a business, and also what online marketing you will be able to do. What do you do if they won’t give you this information? Thank them for the opportunity, but tell them you’re not interested and you’d rather not be contacted again.
If the company will allow you to have an internet presence, don’t settle for using just the website that they provide. You can create a separate website, with your own domain, which will link to the main company page. Having a personal website gives you much more freedom in meeting your prospects’ needs, as well as those of your team members.
Remember, if you’re looking into a direct sales company, don’t be afraid to ask questions – particularly about their rules for running your business online. If you don’t get the response you would like, consider a different company. You want to find one that will support your interests and success as much as their own.