Tag Archives: direct sales social media

Managing your Social Media Accounts

Chances are you have several different social media accounts that you use for your business or for personal reasons.  But remembering to visit all the different websites, not to mention the passwords, can be a cumbersome duty.  Thankfully, there are some programs out there that will help you with this task.

The great thing about these programs is that you login with one ID and password and you have access to your different accounts.  They do require you to provide your username and password to start, and they request your permission to login to authenticate, but then you are set and ready to go.

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(Photo credit: Wikipedia)

Hootsuite

This is the program I use to manage my accounts.  It is a web-based program which is great because you can access it from any computer that you may be on.  The free version lets you monitor five different accounts from various social media.  I personally use it to monitor Twitter, Facebook and my Fanpage.  But you can also add LinkedIn, MySpace and RSS feeds.  If you want to link and monitor more than 5 accounts on Hootsuite, you will need to pay for the service.

TweetDeck

I have recently started to use this program as I have more than 5 social media accounts that I monitor.  TweetDeck is a download so you do need to install it on your computer.  I am not sure if there is a way to set it so that you can use it on a second computer with the settings intact.  One benefit I have found to TweetDeck and Facebook is I can set it to view status updates and wall posts only so I do not get the game notifications like I do on Hootsuite.  You can hook up LinkedIn, MySpace and a variety of other social media accounts to this program.

These programs are capable of much more than just having all your social media in one place.  You can set them to watch for certain hashtags or words that are tweeted even if these people aren’t in your friends list.  You can program updates to be sent when you are going to be away or you know you can’t access your computer.  If you poke around in the settings, you can find different statistics about your account and what people are clicking on.

I know that these programs are not the only ones out there but they are the ones I am familiar with. Do you use one of these?  How about a different program?  Would you recommend it to others?

Boost Your Sales By Optimizing Your Social Media Networks

What is Social Media Optimization (SMO)? According to Wikipedia “Social media optimization is the use of a number of social media websites and communities to help generate publicity to help create awareness for a brand, company, product or event”. Social media optimization has been gaining a lot of momentum since search engines like Google and Bing have included social signals in ranking a particular web page in their search engine results page. Search engines have included social signals as part of their algorithm and that is why it is important for business owners, website administrators and marketing professionals to learn more about social media optimization to help boost their sales and revenues.

Here are some essential tips that they can use to help you boost your sales by optimizing your social media networks:

1. Be an Expert That People Will Go To

One of best ways to build a long term social media optimization strategy is to be an expert that people can go to for help. You have to learn to be the expert in in your field and not just a follower. You have to be an innovator in a sense that people will look to you when they need something or if they need the latest news in your field or industry. Being an expert is not only about knowing things but more importantly, it is about being able to offer help to your audience. It takes a lot of time and energy to be an expert especially in sales and marketing but it is important to invest in your own skills and experience so that people will see you as an expert.

2. Make Your Content Stand Out   
Writing good content is very important in social media optimization because if your content is similar to what other people in your own niche is doing; your readers and audience will not be able to differentiate you from the rest. You have to be able to create content that is interesting and engaging. This will help you captivate your target market and help improve your sales.

3. Incite an Emotion

When you are writing your social media content, it is important to tap on the emotions of your readers and viewers. You have to be in tune with their feelings and be able to capitalize on that to make your content relatable. By doing this, it can help you create a viral content that can create some awareness for your brand, product and even a sales event.

Social media optimization is important for any business owner, website designers and sales professionals to learn because of how crucial it is in helping you grow your brand or company. It is also a good way to get direct feedback from your customers and understand their wants and needs. By applying those tips, you can improve your social media optimization skills and help you reach your customers better.

About the Author:

Francesca Westi is passionate about helping people like small business ownersreach their sales goals. She is an experienced dissertation writer and online business consultant where she provides useful tips and advice to help people out.

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Spread The Word With These 5 Awesome Marketing Tools

It’s no secret that the new frontiers of marketing are composed of a digital landscape. With this in mind the social media era has revolutionized the way we listen, converse, market, and analyze. Technological innovations have created limitless avenues and here are 5 of the coolest tools out there to help you compose your marketing attack plan:

Computers Monitor

Computers Monitor (Photo credit: yum9me)

1.    SocialMention

Totally free, this incredible search tool runs a virtual fishing net across the web to scoop up every time your keywords are referenced. SocialMention cuts out the fat and provides you with real-time research on just exactly what’s being said. This service also provides statistics about sentiments, keywords, and top users so you can monitor your audience with ease.

2.    HootSuite

Between Facebook, Twitter, YouTube, or LinkedIn profiles managing your social media can quickly become a full-time job. HootSuite simplifies life by creating a dashboard that puts all these resources in one place, allowing the administrator to flip effortlessly between tabs, schedule automated posts, and observe relative effectiveness. If you’re using more than two platforms, this is a must-have to manage your social media as well as gather social media metrics for future campaigns.

3.    Klout

It’s easy to become obsessed with this innovative influence measurer. Klout assigns you a 1-100 score that is a comprehensive figure signifying the reach of your influence, telling you where it’s strongest, and indicating who’s influencing you. Companies using Klout are provided tools to monitor their audience and really track their effectiveness of social media marketing.

4.    Agora Pulse

Lots of social media marketing tools provide advanced statistics and moderation helps, but Agora Pulse simplifies and expands by building your business fully customizable Facebook apps. Mobile-friendly websites are one thing, but providing your market with an convenient, centralized app to track your presence on their device. This is essential because, as any marketing director can tell you, having as much information on your target audience as you can is essential to effective campaigns.

5.    SparkNode

In the modern world it is essential that every respectable business have an official and optimized website. Sparknode.com is a leader on this front, offering VPS (single server) hosting and top-tier Cloud hosting at affordable rates. Hosting your server has never been easier with new cloud based hosting opportunities!

It’s an exciting era for entrepreneurs, and promoting your product, service, or brand has never been easier. Be sure to tap into these incredible resources as you expand your reach.

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Tips for Using Social Media for your Business

The world of social media can be used for much more than just talking to friends and keeping up with the latest dating drama in the news. Social media can be used to promote business, and drive traffic to your web site, blog etc.

Social Media Week 2012 SP

Social Media Week 2012 SP (Photo credit: Fora do Eixo)

There are a few tips that I can give about using specific platforms to help with that. Twitter is a great platform to use to let your followers know when sales come up, or when you are offering special discounts. Twitter, like with all social media platforms can take some time to build your following, and online presence. Once you put in the time and effort though to get it built up twitter can become a very powerful tool to let a large number of people know about anything quickly.

Google+ is another great tool that can be used for business purposes. You can actually go into Google+ and set up a page for you business, or company. When your business or company posts anything on that page and it gets 1+ clicked on it can help it show up more in the Google search results pages. You can also set up a small add with images that will show in the side bar of the Google searches when your product is being searched for.

Some of the hardest things to do with social media I have found is to have the patience to keep working on it consistently, even if the results are not immediately apparent. Putting in some consistent time even just a few times a week will really start to add up.

One of the most important things I can stress about gaining followers/likes etc. is to keep it personal. Don’t just go around saying here add this link, like this, click this! That just turns people off as spam. Instead I suggest you get involved in the online world of whatever your product maybe. If you are selling soccer balls then go find some of the best forums and websites where soccer players chat. Spend some time getting to know the community, and build your reputation up. As you begin to build a reputation in that specific niche’ it is much much more likely that others will want to follow your sites. Try not to be pushy, but don’t be scared to venture out into the unknown a bit as you learn. With time, and consistent effort results are sure to come, don’t get discouraged normally big success takes time.

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My name is Ryan Crappa. I am 26 years old, and just got married this last May. I am a marketing student currently attending Snow College in Ephriam, Utah. I love to write, and recently have gotten more into the blogging side of things. I currently do two blogs, and I run a third that a few friends also post on. If you would like to know more about me feel free to check out my blog at http://avsblogz.blogspot.com/ and leave me a message! I will get back to you ASAP.

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Corporate Social Media: 5 Ways To Bolster Your Brand With Social Media

If you are a business owneBranding with Social Mediar or manager and are looking to improve your marketing, then you have undoubtedly been exploring the concept of social media. Social media is the fastest growing communication platform in the world. More people than ever before are using social networking websites to stay in touch with their friends and family, as well as look for the products and services they need. This is what makes social media marketing such an excellent opportunity for any business. Below are five of the most important ways that you can bolster your brand by having a strong presence on social media.

1. Provide Valuable Content

Social media websites are set up in a way that makes sharing links to various types of content extremely easy for their users. Because of this, businesses that are consistently providing valuable, entertaining and useful content to their social media followings are seeing excellent growth in their marketing results. By sharing high quality content across all of your social media accounts that is relevant to your industry, you can establish your brand as an authority in it. This content can either be your own or something created by someone else, properly attributed, of course.  However, some industry professionals argue that you may not want to share your best stuff through these channels.  This is certainly debatable. They suggest, though, that your most sharable stuff should initially be generated on your site—on your blog for example (see section 4), and that the content can then be shared from there.

2. Connect With Leaders

Another one of the greatest ways that social media can improve your branding efforts is that it can allow you to easily connect with social leaders across a wide range of industries and topics. Connections mean everything in the business world, and it could clearly be good for your business to have connections with smart or influential people all over the globe. The possible benefits that could arise from this are virtually endless.

3. Communicate Openly

Social media presents a unique opportunity for you as a business owner or manager, which is that you will be able to communicate with your current and potential customers instantly and publicly at any time. Communication across social media websites is very open and visible, which can be a great way for you to show excellent customer service and really prove to your followers that you care. Brands that communicate honestly and transparently with their followings often see the best results on social media.

4. Start A Blog

By having a blog that is updated regularly, your business can see some great improvements. To start, you will have a steady stream of new content that will be picked up by search engines, which can increase your website visitors and attract targeted customers. In addition to that, this content can be shared through your social media accounts. People can read it, share it and communicate with you about it, which reinforces your brand in their minds.

5. Highlight Your Customers

Shining some light on your most loyal and interesting customers through your social media accounts is one of the best ways for you to cast a positive light on your brand. This will give you a chance to attract new customers while also letting your dedicated followers know that they are appreciated. This can only reflect positively on your brand, and is something that people will often strongly connect to.

These are just a few of the ways in which social media marketing can allow you to bolster your brand and see more success in your business than ever before. You can find the best online marketing company today to get started and learn exactly how to implement these strategies.

The Importance Of Marketing Via Social Media

Marketing through social media networking is one of the most strategic, and not to mention the easiest methods to advertise your business, products or services. The fact that advertising through social media doesn’t cost you anything encourages many businesses to develop and grow rapidly. Some of the most popular and commonly used social media sites are Facebook, Twitter, Google Plus and LinkedIn. These sites are generally intended for social networking, but because of the great amount of generated traffic, entrepreneurs have discovered an effective way of marketing without spending extra.

Why Most Entrepreneurs Choose Social Media Marketing

These days, social media sites are the most preferred option by marketers compared to other marketing methods because of many factors. For one, it is the most effective marketing strategy because millions of people log into social media sites to communicate with one another. Using social networking to brings your product or service to more people in a shorter time. It is faster and a lot more convenient and cost-effective than advertising via traditional media.

Another great advantage is the fact that marketing though social media provides international exposure to your products and services. Anyone in the world with an internet access can access detailed information about what you offer and can therefore be a potential client. Moreover, the feedback and comments from other users will help you evaluate what you offer. With Facebook, a great way to promote something is when people “like” what you offer. These are some of the important reasons why most businesses choose to market via social networking sites.

There are many more improvements and innovations that are incorporated to these social media networking sites which make it easier and more fun for users to spread the word about their product or service. Different applications can be embedded in your page to improve your networking strategies. You can join a group of people with the same interests to discuss relevant topics. You can build a fan base for your product and service. One significant improvement in Tweeter is the launch of their international SMS tweeting services.

Investing in Video Marketing Campaigns

Another strategy that greatly improves the effectiveness of your marketing campaign is making videos and uploading them on video sites like YouTube, Metacafe, DailyMotion and Vimeo. Video marketing is a potent promotional method that doesn’t cost much and appeals a lot better to your potential customers than texts and images.

A lot of people would opt to watch videos that to read texts. Even if your video is a bit longer, your audience is less likely to get bored compared to reading a promotional article. Video marketing helps the viewers understand more about the product and service that you offer by including audio and moving images. It’s ideal for any success-driven online marketer to apply this strategy combined with social network marketing to significantly boost client base and sales.

Needless to say, social networking and video sharing websites are highly powerful marketing tools to get your product and service known by millions of people in a relatively short time.

John Domingo, a certified bookworm, is an expert in promotional products used for both marketing and personal reasons. He is employed by Branders.com  as their official blogger to write about topics like personalized office gifts. This versatile lad is also a competitive swimmer, painter, and arts enthusiast.

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Embrace the Craze of Social Media

The Impact: Like it or not, undeniable is the fact that the impact of social media on the lives of the ordinary have gone crazy and huge past few years.On one hand, where the personal life is often shamelessly going public, the world of economy is constantly being rewarded on its own respective terms. It is amazing to learn how a huge number of the population is utilizing the platform of social media to built and sustain a decent career for their own selves as well as many others.

Youth and Social Media: Every day more and more number of new apps for social media are making their ways into the world of Internet, and the youth are getting amazing opportunities to explore it in all possible ways. Social media is informative with ‘n’ number of educational sites; it allows the fresh mind to speak of new ideas, get feedback for the same, often ending up to be productive; and of course most importantly, social media means cheap connectivity across the globe.

Social Media Week 2012 SP

Social Media Week 2012 SP (Photo credit: Fora do Eixo)

Social Work and Social Media: Not just money making, social media is being actively used as a social platform to endorse various non-profit organizations who aim in the development of a nation.

Social Media as the Voice of Crowd: Be it about sharing fresh ideas or forming opinion about some cause, social media is being a medium to involve large number of voices at the same time. When one person has something to say to the higher authority of some organization or nation, it might not be heard. On the other hand, social media, by involving many voices to speak for the same cause generally becomes very difficult to avoid.

Senior Citizen and Social Media: Social media is crawling in the lives of senior citizens these days. It is not a surprise that the craze for social media is more amongst the younger generation because this lot have grown up in the world of growing technology. They have always been very comfortable with the same. But as days are passing more and more number of senior citizens, mostly retired ones are finding social media interesting. They are learning with patience to deal with technology so that they may also get the taste of it, to be able to stay in touch with people and family to be more precise.

Social Media Often Faster than television Media: Be it a sudden natural calamity or a man made one, we often get to know about it even before the news channels brings it out to us. A Facebook post from a random somebody, a tweet in Twitter or any other site alike does the trick! This, while it often leads to a distorted version of the news causing distorted opinion or panic, often also ends up being more authentic at times.

Social Media Exists: Every thing has their respective merits and demerits and social media is no exception. One can choose to like it or not, avoiding is just not a possibility.

About the author: Rebecca is a blogger by profession. She loves writing, reading and travelling. She contributes to Juan Domingo Cordero Venezuela

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