Tag Archives: direct sales trade show

Choosing The Right Exhibition Stand

English: Corner exhibition stand at the Götebo...

English: Corner exhibition stand at the Göteborg Book Fair 2011 (Photo credit: Wikipedia)

When you are attending a trade show you will need to make your booth stand out and one of the ways to do this is through exhibition stands. These are normally lightweight so they can be transported easily and are used to promote your product and services. There are several different kinds of stands available today and each of them has its own merits. The one you choose will depend upon your own specific needs. To help you decide, here are some of the stands on offer:

  • Twist Display Stand: These are a kind of pull-up banner which can be displayed on portable stands and printed with high quality graphics for maximum impact. They are perfect for trade shows and exhibitions because they create seamless back walls for a really professional look. Because they allow you to join many different units together in a seamless display, they are great if you have a lot of space to fill. They are also versatile because their tensioning system allows the alignment to be adjusted so they can sit against both smooth and uneven surfaces. They are also light and easy to transport from place to place.
  • Pop-Up Stands: These continue to be highly popular for companies attending exhibitions. This is mainly because they are easy to transport and erect, but once taken down don’t take up too much room in storage. There are different varieties of these – they can, for example, be made from cardboard and fabric – but all are an impressive back-drop to any trade show booth if printed with good quality graphics and a strong design. For extra versatility, some can have Velcro-friendly front panels so that posters can be changed.
  • Poster Display Stands: These are freestanding display stands which can usually come in cable, rod or modular versions. The great thing about these is that they can come with single or mixed pocket arrangements so you can interchange posters depending on the exhibition you are attending. They can also come in a wide variety of sizes depending on your needs and can be placed side-by-side or perpendicular to each other. If you want something versatile and low-cost, these are a safe bet.
  • Folding Display Stands: Folding display stands and exhibition boards are great for companies operating on a strict budget. They are low-cost, lightweight and because they are folded they don’t take up much space in transit. Generally made from PVC, they are durable and both pin- and Velcro-friendly so that posters can be interchanged as often as required.
  • POS Stands: Point-of-sale or info stands are more specialised items which are used for both retail environments or exhibitions. They will normally consist of a poster board on top and some smaller leaflet displays below. If you have a particular new product you want to promote then they are ideal because you can draw visitors’ attention with a high-impact poster and then they can take away more detailed information in the leaflets placed below. However, if your booth is simply to provide a more generalised overview of your company then you would be better off with one of the larger stands mentioned above.

When you’ve worked out which kind of exhibition stand best fits your needs, the next thing to do is find a supplier. It’s worth shopping around to see which companies offer the best deals – always remembering that you have to pay for quality. It’s important, for example, that you check how the graphics will be added to your stand to ensure that the solutions used will not only look good but will also be durable so you can use the stands over and over again.

It’s a good idea to get a recommendation for a stand supplier from somebody who has used them many times and understands what is important. When you’ve found a few companies you think might be able to offer what you want then go and visit each one in turn to discuss your requirements. This is a good opportunity to ask to see examples of their work so you can get an idea of what they might be able to do for you. It’s probably best, if you can, to find a local supplier so you can visit them face-to-face and contact them easily if there is a problem with any of the products they have supplied to you.

Author Profile

Chris Jenkinson is a UK marketing consultant writing for RAL Display a display stands and exhibition stands company

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The Internet Hasn’t Killed Trade Shows – A Guest Post

The internet has become one of the biggest forces to help businesses generate sales. As a result, many businesses have stopped using many of their other marketing mediums. Trade shows have traditionally been one of the most common ways for businesses to market their products and services. As a small business owner, you may find that trade shows can still be a powerful means to find new customers.

Taipei Telecom 2006 closed without a vision be...

Taipei Telecom 2006 closed without a vision because the quality and purpose of the show were uncertained. (Photo credit: Wikipedia)

I have been an Internet marketing professional for several years now. Many people I have met praise my field by telling me that it is replacing all other forms of marketing. That’s flattering to hear, but it couldn’t be further from the truth. The internet is certainly a powerful way to reach customers, but it is has a number of limitations you need to be wary of. Don’t fully neglect your other marketing mediums, either.

Many businesses still use trade shows. They find they are still effective marketing tools, but they have noticed they don’t get quite as much benefit from them. You may want to leverage social media and other internet technologies to get more of a benefit from your trade show.

Why Trade Shows Still Work

Sometimes you need a face-to-face connection with your users. There are two reasons why personal networking opportunities are often necessary:

  • Many demographics don’t like to spend time online. If you are trying to reach older people or more active people who want to spend time outside, you may find that a personal networking connection will be more valuable.
  • Many people are nervous to buy a product from someone over the internet.

Many professions still spend about 80 percent of their energy on building personal face-to-face networking connections. Trade shows are still a powerful means to reach a rich number of people in your target market.

Attending a trade show gives you the opportunity to connect with people who will ultimately decide whether or not to buy your product. You have enough face time to earn their attention and convince them that your product can provide them a real value. Although you can reach more people on the Internet, you generally will only have a few seconds to hold their attention.

You can also provide physical live demonstrations to your prospective buyers. People can make more informed buying decisions if they see the product in action. This gives you the opportunity to showcase the qualities of your product and differentiate yourself from the dozens of companies offering a different variation.

According to a report from the National Retail Federation, trade shows remain a powerful tool to help draw new customers. One expert said that even if there was a decline in participation at the last trade show they attended, the participants were still highly inspired by the events.

You can still benefit from holding a booth at a trade show. You might find that you won’t generate as much business as you would have in previous years. At the same time, you can take advantage of the fact that many of your competitors have given up on trade shows as a means of getting business.

You may also want to use trade shows to draw new fans to your social networking sites and vice versa. Rather than using them as separate entities, many people have found that they get the most by combining the two marketing mediums.

 

Kalen Smith is a business and marketing writer. He is currently writing tips on using the best trade show giveaways to drive more business.

Direct Sales Online Vendor Events – Part 2

Chat room (Photo credit: Wikipedia)

Prepare – One of the best things you can do is to type out your presentation beforehand including any specials you have going on or links to your website. Then you can just cut and paste when it’s your turn.  Just like a presentation in real life, it can be easy to forget something if you do it on the fly.

Moderators – Will there be moderators present?  While you may not think they are needed, your chat room may get spammers in them who will not quit posting or you may have someone who is in there just to cause trouble or put down a product.  It is important that the moderators are actually attending and watching the chat, as if you have to message them to deal with the situation, it can get out of hand before they arrive.

Incentives – What reason is there for people to attend this event?  People are busy and an online event will take up more of their time than an in person event.  Many people are in and out of an in person event in half an hour and they have seen any vendors they are interested in within that time.  Even if the event itself is not offering one, you may want to offer one yourself to try and get people to attend during your presentation.

Back Up – What happens if the servers go down before the event or in the middle of it?  Is there somewhere else that everyone can congregate?  You can find a variety of chat rooms – some are free and some are paid.  The differences are likely to be features available within the chat room.

Updates – How quickly is the schedule being updated with new vendors?  This is especially important as the event fills up or gets closer as without the site updated, the organizers are being contacted regarding spots that are already taken.

Come back friday for the conclusion

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Direct Sales Online Vendor Events

There are many direct sales vendors who live in an area that either does not host vendor events or cannot attend for a variety of reasons.  But fear not, there are people who organize and offer online vendor events for direct sales consultants.  How do you know what is a good one though?

First, decide what you want to see from an online vendor event.  Do you want sales, do you want to be able to do a

presentation, and are you concerned about cost or time frame availability?  Then, you can sit down and locate events and decide if they are worth it for you.

What to Look for:

Convenience – With an online event, you will be given a time slot.  You may be able to select or it may be assigned to you.  With this, you want to make sure the time frame is convenient for the most amount of people.  For this reason, you may not want an 11 pm PST slot as all the people on the east coast will likely be asleep.

Advertising– Have you seen a fair bit of advertising for the event or if you are getting in early, do they plan to do quite a bit?  Has it been done before and has a reputation fo

r being a good event?   Ask the organizers if they can provide you with buttons, banners or other methods of advertising to use.  If there is a Facebook event set up, make sure to get an invitation so you can invite everyone you know.

Time – How much time do you get for your presentation?  Look for events where you are given between thirty minutes and an hour.  This gives you time to do a short presentation as well as answer questions people have.  More than an hour and people will get bored and leave.

Come back Wednesday for part 2

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Direct Sales Trade Show Pet Peeve – Leaving Early

So you are doing a trade show.  It’s scheduled from 10 to 5 pm.  So you arrive between 9 and 9:30 to get setup and get ready (okay, maybe a bit later than that depending on your setup time).  Regardless, you are there on time and are prepared to stay until 5 pm.  You have your phone, your laptop or sales material to keep yourself busy if things are slow.

But.. 3 o’clock rolls around and a few vendors start packing up.  Or maybe that has happened earlier in the day and a few tables are already empty.  Of course, you don’t know their personal circumstances.  Maybe they got a phone call that someone was in a horrible accident and they had to leave.  That would be an acceptable reason but I cannot think of too many other reasons that a direct sales person should be packing up to leave early.

Sometimes a person has a party on the same day of a trade show.  But I tend to think that if you have a party that is scheduled for the same time as the trade show you should either pass on the trade show  or have a team member come out and handle the booth when you are gone.  If you are already scheduled for the event when you get a party, you can schedule the party for after the event is over or again, see if someone can come cover your booth.

You may wonder what the big deal is about leaving early – you are doing a disservice to the other vendors as well as customers that may come near the end of the event.  People may walk in the door and see that half the tables are empty and walk back out.  Or people may miss out on what you are offering due to the fact that you left early.

Be aware, some trade shows will charge you a deposit and if you leave early, you will not get it back.  This is more common with the expensive shows but I wouldn’t be surprised to see some of the smaller shows not invite direct sales vendors back who leave really early.

 

 

 

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What to Expect at my First Direct Sales Trade Show?

Talk to others who have done shows already in your area to see what their experience has been like.  They can give you advice as to what you should and should not take as well as ideas on how to attract traffic to your direct sales booth.

Make sure you are comfortable with your product and the benefits of the product.  This does not mean putting down your competition but highlighting the features of yours.  I like to say, “People have told me that they find our product is one of the best in regards to X feature.”  Another thing you could say is, “One of my favourite products is this one because of Y feature.”  Chances are it is something the competition doesn’t have which is why it’s a selling point but you are making it personal.

Paper is important.  People like to get paper from the booths they visit.  Have a stack of old catalogues for them to take home as well as contact information.   I personally have catalogues, business cards and a tri-fold brochure on my table and I invite them to take any or all of them home with them.  Each one has my contact information. This should include information about having a party, signing up with your direct sales company and any other benefits.  Some people will take everything; others might just take a card.

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