Twitter has become a powerful tool over the years for businesses. Contacting colleagues, talking to customers, answering questions – it’s all right there at your fingertips.
One aspect of Twitter that’s sometimes ignored is the ability to promote your events. Sure, you tweet about them from time to time, but they can easily get lost in the hustle and bustle of the daily grind. To really take it to the next step, use the following tips.
Hashtags are keywords tagged with the “#” sign on Twitter. By creating a Hashtag around your event, you make it easy for others to track info, news, and conversations about your event. Make it something specific yet simple for the best results. #meetinginsanfranciscoforbrainstorming may be detailed but it’s way too long – go for #SFbrainstorm so people have room to add their thoughts.
Tweetvite – Tweetvite allows you to create invitations for events you’re hosting through Twitter. There’s no sign-up-you register with your Twitter account. Tweetvite offers step-by-step instructions on creating your tweetvite, allows for customization of colors and themes, and even allows you to add your own pictures or video. You then publish your invitation, which makes it live so other people can view it and RSVP. It also can be found in the listing of Tweetups on the site.
TweetMyEvents – TweetMyEvents is a real-time event sharing platform for Twitter. It allows you to create an event and then tweet it. Events can then be retweeted by viewers to help increase your exposure. TweetMyEvents also has a real-time tracking counter so you can monitor your page and see how many people have retweeted your event. You can also search for events directly on TweetMyEvents.
Eventbrite – Eventbrite allows you to create a customized online event registration page, and includes the ability for professional ticketing and to sell the tickets directly from your website. As far as promoting the event goes, Eventbrite lets you leverage search engines, use email marketing, create custom contact lists, and offers 1-click integration with a variety of social networks including Facebook and Twitter.
Meetup – Meetup allows you to find or create a meetup group around an event. It’s a very simple interface to use and allows you to connect with friends, fans, and followers on social networking sites such as Twitter and Facebook.
Tweet Your Press Release – One of the easiest ways to get the word out about your event is to tweet the event’s press release using the event hashtag mentioned at the beginning of the post. This way users get the whole idea of the event instead of having to search through old posts to find out where the event is and other details.
TwitPic – Don’t forget to follow up to the event by posting pictures of it using TwitPic. TwitPic is a tool that allows you to take a photo and then upload it directly to Twitter. Anyone following you on Twitter will see your Tweet and then click the link to view the photo.
By Mickie Kennedy, founder of eReleases, the online leader in affordable PR distribution since 1998. Download a free copy of The PR Checklist, a must-read 24-point list of Press Release Dos and Don’ts. Follow eReleases on Facebook and Twitter.