Tag Archives: forums

Advertising On Forums: Tips and Tricks

Learning how to advertise your direct sales business online can mean a definite increase in sales for your business. The thing that you need to keep in mind, however, with direct sales is that there is often a different set of rules for online advertising. Here are some tips and tricks for advertising your direct sales business online through forums.

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First of all you want to decide on your target market (or markets). Are you hoping to target stay at home moms? Maybe you are hoping to contact real estate companies in hopes of getting them to buy gift baskets that you have put together. Once you have determined who exactly you are trying to get to purchase your items for sale you will have a better idea of where online you are going to want to be advertising.

Forums can be a great place to advertise your business. You can participate in the forums –offering genuine support and advice when needed, which not only builds trust among the online community you are participating in, it is just simply fun to do. Then when someone is looking for a product that you may offer, you can casually mention that you are a rep for a company that carries what they need and the person will be encouraged to make a purchase from you since you have spent the time and have built that level of trust. Make sure to follow the rules and regulations of the forums that you would like to potentially advertise in. You do not want to be reprimanded for spamming.

If you are not allowed to post advertisements on online forums, then look into the possibilities of signature advertising. All you need to do is create a catchy tag line to encourage people to click on your link and hopefully make a purchase. You could also implement signature advertising in emails that you send too, that way each time you correspond with someone you are advertising your business.

These are just a couple of ideas that you can implement while advertising online. Just be aware of the rules whenever you are advertising so you do not end up spamming. This way you’ll be off to great sales in no time.

Recruiting Online

The Internet can be a great source for recruits.  Many people have successfully built their direct sales business by using the Internet for both sales and sponsoring.

One thing you have to remember is that email is impersonal, and easy to ignore.  You will get inquiries, and not necessarily many sign ups.    Try and get phone numbers for follow up if at all possible.

Free advertising – Some companies do not allow you to pay for online advertising.  Write up ads either based on info from your company website, from your own head or use other ads for inspiration.  If you are not using company ads, make sure to verify your information from the company website if it is a more factual advertisement.  Make sure you check the terms of the classified site you are using, as some are very fast to delete your ads if they feels they are against the terms.

Finding Free Advertising – You can get bogged down with finding free places to advertise.  Try and find sites that are popular and people around you have heard of.  The more eyes that see your ad, the more likely you will get a response.  If you aren’t sure of what a good site might be, ask friends and family what sites they use when looking for something.

Disclaimer:  If you are doing any online promotion, you need to make sure you get online at least once or twice a day to check emails.  The Internet world is a fast one, and if you don’t respond quickly, they will find someone else or lose interest.

Message Boards/Yahoo Groups:

There are a lot of these out there, and a person could spend days on them.  When you are on message boards to recruit, there are a few pieces of advice to follow.   Get onto the site, introduce yourself, and get involved.   Don’t just post your business, post in the chatter threads – ask questions, get known.   Make sure you check out their advertising policies.  Some boards only allow you to advertise in certain folders, or on certain days of the week.

Social networking Sites:

Do you have a profile on Facebook/MySpace or any of the other popular sites?  If not, you should have one.  If you already have a profile, then create a fanpage.  This is a great place to post when there are promotions, monthly specials – both sales and recruit, and any other information.   On a fanpage, you can keep all the information strictly about your business.  On a regular profile, you should have both personal and business, you don’t want to sound like an ad only and have people ignore you.

Nowadays a business must have an Internet presence, but they can also use it to their advantage to advertise and build their business.