Tag Archives: getting more bookings

Top Loading your Month

Have you heard of top loading your month before?  Do you know what it means?  This is a new term to me, but one that totally makes sense in the Direct sales industry.  This is an especially important concept if you are trying to meet a monthly quota or goal in any given month.

Calendar Module and iCal data

Calendar Module and iCal data (Photo credit: m.gifford)

Top loading means you book all your parties/events in the first three weeks of the month and then you leave your last week open.  This way you have room to book people in if they have to cancel or reschedule or they contact you at the last minute to have a party.  By having the last week open, you are able to still fit them in and make that quota you are aiming for.  And if you have already hit it, then they will just be extra parties and money that you make.

Top loading your month can be especially important if you are just starting out or if you are having a tough time meeting quotas or goals within the month.  This is helpful for those that do not do a lot of events each month and may have a harder time controlling their calendar.

Another thing to consider when you are booking people is to consider how far out you are booking them.  I suggest only booking them a week or two from today’s date.  The reason is that people do not know what they are doing a month from now so are more likely to cancel on you if you press them into a date that far out.  But if you book them for next Wednesday, they likely know what they are doing and will have an easier time committing and actually following through.  They will have an easier time getting guests as their friends will know their plans as well.

By doing this, you can top load your month and as the month goes by, and your parties are holding, you can book out the last week of the month without any difficulty.  While you may have a hard time convincing people to book now instead a month later, you need to just make sure you stick to your policy of only booking out a month in advance.

At the beginning of the month you typically are feeling very positive but a cancellation can really depress you.  But if you have room to reschedule them within the same month, your month still looks good and you are able to make up those sales and make your goals.

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