Tag Archives: Gift card

How to Market Your Product Using a Free Gift with Purchase Incentive

Getting customers to pay attention to your marketing message long enough to purchase your products is a constant struggle. Consumers are literally bombarded with numerous advertisements each day. In order to stand out in a crowded marketplace you should use proven strategies that work. Giving away free gifts is the quickest way to build momentum and boost sales of your products. There are several popular ways to set up a gift incentive program.   Free Gift

Gift Cards

Gift cards are extremely popular with consumers. People like them because the cards make perfect last minute gifts for friends and relatives. Some customers will choose to keep them for their own use. You decide the amount of monetary value to give to the card. It could be for $10, $25, $50 or $100. The value can be determined on factors such as how much more each customer will spend when using the card. Gift cards can be applied to specific items you wish to sell. For instance, customers can save money on a high-ticket item that costs over $500 by using their $100 gift card. You can also offer hidden gift cards with smaller values that the customer doesn’t know the value of until use. This way they may come in because they have a gift card, but you will still earn money from their purchase.

Gift Vouchers

Gift vouchers work in much the same way as gift cards. They are more flexible in that they can be used in various formats. Vouchers can be created as a printable certificate and handed to the customer. They can be automatically printed out on receipts. They can also be online vouchers that are applied to purchases during check out. Customers will hang on to their gift voucher and redeem it on their next visit to your shop. They are great for luring customers back to buy more. A good rule of thumb is to offer a product with purchase of another product. An example of this would be a salon that offers a voucher for a free eye brow waxing with a full cost haircut.

Promotional Items

All sorts of businesses use customized promotional items as free gifts. These fun and practical items are personalized with your company logo and message. Among the most popular giveaway items are buttons from custombuttonco.com , keychains and t-shirts. Customer love free gifts. Whenever they use these promotional items, other people will see your company name and they may be interested in learning more about what your business has to offer. Promotional gifts keep your business fresh in the minds of customers.

Reward Points

Consider rewarding your customers for their loyalty to your business. Set up a rewards program and invite your best customers to join. Each time customers buy certain items, they receive points. They can use these points towards purchasing special items or receive a discount.

Punch Cards

Give each of your customers a card. Have a certain number of products or services on the card and each time they come in sign off on one of the lines. After they have come in the designated number of times, give them a free product or a discounted product.

One of the fastest ways to get consumers interested in products is to offer them a free gift with purchase. Incentive programs are simple to set up and are a powerful way to stimulate more sales. You will still earn money from these purchases and can gain loyal customers for the future.

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Gifts for Direct Sellers: Business Related

If you have a direct seller in your life, there are some things that they may be wishing for as a gift.   It may be something that they cannot justify for themselves or something that they have not been able to find.  Regardless of the reason, here are a few ideas to consider.


Gifts (Photo credit: Guudmorning!)

Planner – Depending on the type of planner that someone uses, the price of them can add up.   But, once they have one, it does not have to be too pricey to buy refills each year to keep it useful.  If you know that they have been dreaming of a certain planner, the holidays may be a good excuse to get it for them.

Tote Bag – Carrying everything a person needs can be a hassle.   But with a good tote bag, it does not have to be.  One with zippers is always great as you can put items in those pockets and not have to worry about losing it.  Too many pockets can be a hassle though as you can spend a lot of time searching all the pockets to find something.

Gift Cards – If you are not sure what they may want, or are afraid you may pick the wrong thing; you cannot go wrong with a gift card.  Office supply stores can be a good choice or a general store like Wal-Mart or Target can be good as they are one stop shops for everything.

Time – Time is always a great gift to give!  It does not cost you anything except giving of some of your time.  Maybe you know your direct seller friend has a trade show coming up and they would love some assistance; volunteer to help.  You might know that they have a huge order coming in and you could offer to help sort it.  Or if they have little kids, you may offer to help by babysitting sometime.

Books – There are so many books out there that can be helpful for a direct seller – how to increase sales, how to better use your time, building a social media following or even how to relax.  What books would be helpful depends on the specific person and what they may need help figuring out.


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