Tag Archives: Google

Using Social Media to Promote your Direct Sales Business

Everyone is using some form of social media these days whether it is Facebook, Twitter, LinkedIn or some other forum.  Google has launched their own version and there are likely to be other competitors to join in the fun.  Like anything else, to keep your business growing and moving forward, you need to embrace these trends as well.

Social Media Outposts

Social Media Outposts (Photo credit: the tartanpodcast)

Facebook

There is a wide variety of things that you can do on here.  You can create a business page (which is preferred) or you can create a personal page for your business.  You can use your own personal page with occasional blurbs about your business if you do not want multiple accounts; just make sure it’s a good mix of information.  Facebook allows you to share pictures, links and pretty much anything else you want.

Twitter

This site tends to be more about conversation, as it is like constant status updates.  You have 140 characters to post a comment, observation, etc and people reply back.  You can get some pretty good conversations going on and I have seen some interesting debates happen – it’s amazing what you can say in 140 characters when you want to.    It is still possible to share pictures, links and other information but it is harder to find historical items, like what Jane said yesterday AM if she posts a lot of information.

LinkedIn

Personally, I am not on this site so I cannot tell you much about it.  From what I hear, it is more about networking sites and there are more professionals on it.  I have heard of people making good contacts and it being a good option for them, so it does not hurt to try it out.

Google Plus

Google Plus has been around for a while now and many people have embraced it.  Some people prefer this site to sites such as Facebook as it is a bit more user friendly.  That said, I have not done a lot with this site so I cannot tell you much about it.  If you have a Gmail account, it easily integrates with it which saves you a lot of time and effort in setup.

There are many different social media sites out there that are nowhere near the size of these sites so you do not hear of them.  These tend to be more specialized but those that spend their time there tend to stay longer due to more common interests.  If you try searching for your industry and social network, you may find some of them.

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Using the Internet to Promote your Business

When it comes to the Internet, you could spend days upon days promoting yourself and still not be done.  Most methods have a free option as well as a paid option – which you use, will depend on your finances, budget and where you feel you will get the most bang for your buck.

Internet!

Internet! (Photo credit: LarsZi)

Classified Ads – Many people these days use sites such as Craigslist or Kijiji (popular in Canada).  The advantages to these sites are that they are free but due to this, they can be full of spam.  The people I know who use Craigslist have a hard time keeping their ads up as they tend to get pulled as others can report the ads which can happen on Kijiji as well.  Kjijii allows you to pay to have your ad highlighted in a variety of methods to get more people to notice and hopefully increase the return on investment.

Social Media – There are a wide variety of different sites that you can use to promote your direct sales business.  One of the most popular sites is Facebook simply due to the way that you can communicate with others and get to know them and engage them in conversations.  Other popular methods are sites such as Twitter, LinkedIn and Google is now getting into the game.

Websites/Blogs – Another great option to promote your business is to have a website or a blog.  This is separate from the consultant site your company provides as you are 100% responsible for the content.  You can use this to highlight different aspects of your business from customer specials, sign up specials, new product or anything else you want.  You can find places to host your blog for free and there are other places that cost money.

Paid per Click – Some people prefer to pay for advertising clicks.  For instance, you can buy ad space through Google where you pay every time people see your advertisement.  I have heard that there is a large learning curve with this type of advertising though so make sure you do your research well before investing in this.  It is a good idea to check your company’s internet advertising policies as some companies do not allow this.

No matter what method you try, it is important you give them time to give you results before you move on.  This means trying something for at least a month to see what types of results you are getting from it.

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Directory Advertising

New Dmoz ?

New Dmoz ? (Photo credit: Cmic Blog)

Everyone is looking for ways to get their name out there and expand their business.  One such way is to get listed in Internet directories.  Just like everything else out there, there are advantages and disadvantages to this type of advertising which we will look at below.  If the advertising is free, it is not such a risk as if you are paying for the listing.

Advantages

One stop shop – easy to find you or a consultant in their local area

Organization – tend to be categorized by area or company so easier to locate a consultant

The more people that get listed on the site, the better resource the site is and therefore, more people will use it.

Most sites tend to have more information than just consultant listings so people stay on the site longer and are more likely to find your listing.

Better advertising – as many sites are paid, they want to get traffic in order to get advertisers and be able to charge more for advertising spots.

Depending on the site, you have the opportunity to say something about your business and list various contact information including your website.

Disadvantage

One stop shop – easy to contact several people at once – same company or competitor and people will likely book with the first one to reply.

There is a cost – monthly/yearly to be listed (usually)

For the money you invest, you may not get any results

The site may only allow a limited amount of vendors for an area (can be an advantage too)

There are a lot of directories out there and it can be expensive if you start getting listed at multiple ones

Only you can decide if directory advertising is the right method for you to advertise your business.  Depending on the investment involved, it is a good idea to do some research on the site itself.  See how easily you can find it in the search engines and ask friends what terms they would use to search and see where the site ranks.

You should be able to email the administrator of the site and ask for the various statistics before you commit to the advertisement.  If they are not willing to share the information, then you likely don’t want to advertise there.

 

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Tips for Using Social Media for your Business

The world of social media can be used for much more than just talking to friends and keeping up with the latest dating drama in the news. Social media can be used to promote business, and drive traffic to your web site, blog etc.

Social Media Week 2012 SP

Social Media Week 2012 SP (Photo credit: Fora do Eixo)

There are a few tips that I can give about using specific platforms to help with that. Twitter is a great platform to use to let your followers know when sales come up, or when you are offering special discounts. Twitter, like with all social media platforms can take some time to build your following, and online presence. Once you put in the time and effort though to get it built up twitter can become a very powerful tool to let a large number of people know about anything quickly.

Google+ is another great tool that can be used for business purposes. You can actually go into Google+ and set up a page for you business, or company. When your business or company posts anything on that page and it gets 1+ clicked on it can help it show up more in the Google search results pages. You can also set up a small add with images that will show in the side bar of the Google searches when your product is being searched for.

Some of the hardest things to do with social media I have found is to have the patience to keep working on it consistently, even if the results are not immediately apparent. Putting in some consistent time even just a few times a week will really start to add up.

One of the most important things I can stress about gaining followers/likes etc. is to keep it personal. Don’t just go around saying here add this link, like this, click this! That just turns people off as spam. Instead I suggest you get involved in the online world of whatever your product maybe. If you are selling soccer balls then go find some of the best forums and websites where soccer players chat. Spend some time getting to know the community, and build your reputation up. As you begin to build a reputation in that specific niche’ it is much much more likely that others will want to follow your sites. Try not to be pushy, but don’t be scared to venture out into the unknown a bit as you learn. With time, and consistent effort results are sure to come, don’t get discouraged normally big success takes time.

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My name is Ryan Crappa. I am 26 years old, and just got married this last May. I am a marketing student currently attending Snow College in Ephriam, Utah. I love to write, and recently have gotten more into the blogging side of things. I currently do two blogs, and I run a third that a few friends also post on. If you would like to know more about me feel free to check out my blog at http://avsblogz.blogspot.com/ and leave me a message! I will get back to you ASAP.

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3 Tools to Keep Your Social Media Updated

Everyone is busy these days and that is especially true of the direct seller.  If you are trying to make an income, especially one to support a family, then chances are you are scheduling all sorts of events and parties and social media is something that goes to the background for when you have time.  Thankfully, with a little bit of pre-planning and work, you can have social media working for you when you are not able to.

English: YOKOSUKA, Japan (Nov. 24, 2009) Chief...

English: YOKOSUKA, Japan (Nov. 24, 2009) (Photo credit: Wikipedia)

There are many different programs out there that can help you with your social media efforts:  Facebook, Twitter, LinkedIn, Google+ and others.  Each program may not include all the various social media platforms but they include enough that you will have a presence.

HootSuiteHootsuite is a program that runs on the web which means you have to log in to the website.  Youc an set up a variety of different social media and different notifications.  I have mine setup for Facebook, Facebook pages and Twitter.   I can check my activity for those locations and see private messages as well.  You can interact and anything else you may need to do via this program and avoid logging into the applications themselves.    You can set updates to post at a defined time in the future so you do not need to remember yourself.  The free application has a limit of five different profiles but if you require more, you can pay for more access.

http://hootsuite.com/

TweetDeck – I am not as familiar with this program as I am with Hootsuite.  It does much of the same thing but it is a program that you download onto your computer instead of going onto the Internet.   Again, you can set what information you follow and see and you can pre-schedule updates.    It is also free to use.

http://tweetdeck.com/

Bufferapp – This is another web based program but it works a bit differently.  You cannot interact on this but instead, you can use it to pre-schedule your updates.  On the free plan, you can only schedule 10 items at a time which may be plenty if you are only posting an update every few days.  And quite honestly, you probably don’t need more than that.

http://bufferapp.com/

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Social Media and Search Rankings: Keywords Are Your Friend!

You’re probably aware of how companies go to great lengths to appear on the first page of Google’s search results. High rankings usually mean increased traffic and better sales. Social sites like Facebook, Twitter, and even LinkedIn are also great places to be noticed. Keywords — a tried and tested SEO element — are becoming an important part of social networking.

keyword blueprint

keyword blueprint (Photo credit: SocialMediaScience)

Optimizing a website with keywords and phrases helps search engine algorithms rank it. While significant for companies, individuals can also take advantage of keywords when starting a business or looking for a job. Companies have gone the distance to optimizing their websites, even hiring an SEO company to maximize success.

Can a Profile Be Search Optimized?

Major social sites are increasingly being used to find information on companies, for example by HR departments to vet candidates, and to search for experts in different fields. In effect, their search functions are often used in a similar way to larger search engines. As such, you need to decide which words will best optimize your profile.

The individual site can make all the difference in the keywords. On professional networking sites like LinkedIn, industry terms and job positions are better listed in their full form. You may, however, get away with abbreviating words and giving the actual product more priority on Facebook. Study the tone of the site, the competition, and the keywords most associated with your type of company before proceeding.

Is There a Smart Way to Add Keywords?

Most social media sites offer you a chance to write summaries, headlines, and status updates. All are excellent opportunities to include keywords; the ideal word in a headline, for example, will make your profile more visible on the social site and Google at the same time. Any chance you get to provide a description, like with a summary, is an opportunity to steam ahead of the competition.

Photos, a common thread with most social networks, are another focal point for profile optimization. When you write a caption, including keywords can help search algorithms index your profile. Plus, most people cannot resist looking at images and reading their captions, which enables you to hone in on your social media marketing. In addition, don’t forget about the words you place in status updates; getting this right can put you at the top of the search results.

When Keywords Are Not Your Friend

Basically the same rules apply to optimizing a website as a social media profile, as far as keyword stuffing and other questionable SEO tactics are concerned. Use your phrase too many times and in an unnatural way and the rankings will likely suffer. The search engine powers that be will strip your high rankings title, or eliminate your profile from any search queries.

Do your research and don’t jump into things too quickly. A good profile takes time anyway, so you can get a start on things while social media picks up steam as a marketing tool. Begin planning your strategy for Facebook, Twitter, LinkedIn, and even Google+ now and once the competition discovers the benefits, you’ll be ahead of the game.

Byline: Carly is an aspiring writer who currently works for a SEO company. She’s passionate about everything related to marketing, specifically Internet marketing. In her spare time she loves writing about anything and everything. She loves that blogging allows her to share her writing with people all over the world.

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Generating new business with online marketing: How

Online marketing has emerged out as an indispensible tool for generating new business. In today’s cut throat competition, it has become mandatory to advertise your business online. The moment you build your business website, you set forth a profit target or revenue which you look forward to generate from your business site. It is required to clearly communicate to your prospective customers about your business along with enlisting the different benefits of procuring your products. Besides, you need to monitor your business including the revenues which your business has generated. The following are ways of generating new business with the help of online marketing.


Define your business goals

Before you device any online marketing strategy for your new business, you need to set your business goals and objectives. To be specific, you can categorize you goals as general goals and online marketing goals. The former would help you in understanding the amount of money you want to make every month along with working out the number of leads you want to achieve and lastly the profit you look ahead to make. Whereas in your online marketing goals, you need to set a target of generating the number of leads from your website along with the estimating the amount of money you look ahead to invest per lead along and the total money you want to spend through other ways of lead generation.

Optimize your website

This is among the most important step when you talk about generating new business with online marketing. You need to optimize your site as per your exact requirements. You are supposed to make your value plan extremely clear over each and every page of your website, so that when visitors come there, they simply understand what they have found out. This step would require a couple of things starting with a competent website design. Your site should be easy to navigate, competent enough to cater the right message instantly along with addressing the needs of your prospective customers. In terms of marketing this is known as designing for a persona.

Secondly, your site should have a proper call to action backed by a clear business proposition since without that the action call will simply not work. Take your visitors to pages where you have exact information which your prospective clients are looking out for. Thirdly, you need to check the competition of your niche area over the web. You need to search out keywords which match your business. This will help you in search engine optimization and other forms of internet marketing like Adwords and PPC. Lastly, you require a proper SEO strategy for your websites so that when your prospective clients search products or service related to your business; your site should come over the top at different search results.

Content marketing

The best way to attract your prospective clients is to via content marketing. With content marketing you can help in rendering information to your visitors in various forms including newsletter, articles, PRs, reports, books, etc. The best way is to create a blog showcasing your business and the products or service you deal with. This can pull good traffic towards your blog or website and thus can help you in getting new business. In this way, effective content marketing pulls your prospective clients and convince them to produce products from you.

Social media

Today, social media sites like Facebook, Twitter and Google Plus have become more than networking sites. Here, the online marketers use several marketing tools to promote their brands. There are many opportunities to promote your business over these platforms. All you need to do is to exploit these opportunities and pull good traffic towards your business site or blogs. People coming towards your site could be then converted into your clients thus giving your new business.

Wrapping up

Today, the online marketing has become an integral method of attracting new customers and making business profits. If you are interested in using this method, the above steps could certainly help you in generating new business with online marketing. Hence online marketing is not just a tool but could be called as a key to success.

About The author: Margaret Jules is an internet marketer/blogger. She loves travelling, meeting new peoples and SEO Services. These days she is working on feature that is related to SEO Morpheus that has affected due to recent Google and penguin update.

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Direct Sales Online Vendor Events

There are many direct sales vendors who live in an area that either does not host vendor events or cannot attend for a variety of reasons.  But fear not, there are people who organize and offer online vendor events for direct sales consultants.  How do you know what is a good one though?

First, decide what you want to see from an online vendor event.  Do you want sales, do you want to be able to do a

presentation, and are you concerned about cost or time frame availability?  Then, you can sit down and locate events and decide if they are worth it for you.

What to Look for:

Convenience – With an online event, you will be given a time slot.  You may be able to select or it may be assigned to you.  With this, you want to make sure the time frame is convenient for the most amount of people.  For this reason, you may not want an 11 pm PST slot as all the people on the east coast will likely be asleep.

Advertising– Have you seen a fair bit of advertising for the event or if you are getting in early, do they plan to do quite a bit?  Has it been done before and has a reputation fo

r being a good event?   Ask the organizers if they can provide you with buttons, banners or other methods of advertising to use.  If there is a Facebook event set up, make sure to get an invitation so you can invite everyone you know.

Time – How much time do you get for your presentation?  Look for events where you are given between thirty minutes and an hour.  This gives you time to do a short presentation as well as answer questions people have.  More than an hour and people will get bored and leave.

Come back Wednesday for part 2

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