Tag Archives: Home

What Direct Sales Consultants Want You to Know

There are several things that a direct sales consultant wants their customers to know.  Here are some examples:

Tupperware home party in Sarasota, Florida

Tupperware home party in Sarasota, Florida (Photo credit: State Library and Archives of Florida)

  • This is a job for us, not a hobby.  We are taking time out of lives to come to your home and present our product, and we expect you to do your part to make the party successful.
  • Please do not ignore us.  We have been doing these parties for a while so we know what steps to take to ensure that your party is a success.   Listen to our suggestions and if you do not agree with us, please ask us the reason behind it.  There is likely a good reason due to past experience.
  • If the party starts at 7 pm, please stress to your friends to be at your house by 7 pm.  It is disrespectful to me by not starting until 7:30 not to mention for those that showed up by 7 pm. If you know people tend to run late, tell them 6:30 or 6:45 so that they arrive on time.
  • Not all of us do this full time.  For this reason, do not expect us to return your phone call within 2 hours.  Please give us the courtesy of 24 hours before you look for another consultant or decide that we are not interested in helping you.  If we are at our other job, we likely cannot return your call immediately.
  • For me, a good party has to do with how many people buy.  This should be true for you as the more that buy, the more free items you get which is likely part of why you invited me.
  • Keep food and drinks to a minimum before the party.  I do not want to hang around for 3 hours because everyone is too busy eating.  I have family and friends that I have left to come do your event; I would like to get home to them.

What is a Basket Party?

Basket or sample parties are becoming more popular.  Instead of the traditional party where the direct sales consultant comes into the home and does a presentation, a basket is given to the hostess and then passed around to her guests.  This gives them a chance to try the product and make their own decisions.  Depending on what you sell, this can be a bit time consuming but it should also be higher sales as people have experience with the product already.

Basket full of toys...

Basket full of toys… (Photo credit: lorises)

Having a Basket Party

There are a couple different ways to do this and how you do the basket will be determined by the type of product you sell.  For those that sell candles, a basket that goes from home to home is likely easiest.  If you sell a consumable, the basket also goes from home to home but a few could get together and try it out.  In that situation, encourage your hostess to have a get together with a few people and do some cooking/baking to try things out.

Put together some of your best selling items and put it in an attractive and easy to carry container.  It can be a basket or it can be a bag.  Whatever works for you and your product.   Include order forms, information on how to fill out the order, and any specials that are going on.

Include a notebook and encourage people to make notes or comments about the products they tested.  Offer an incentive for writing something – a chance to win something, a discount on orders, whatever you think will entice them.  If they have questions, have them indicate that and make sure you go through the book and call them with answers before placing your order.

Set a deadline for the party.  Depending on how many people the host is planning to pass the basket to will help determine this.  Typically, you never want a party to last more than two weeks as those who had it first start to wonder about the status of the party and when their product is going to show up.

Enhanced by Zemanta

Party for One, Please

Sometimes it happens where your hostess is excited and she tells you that she has 10 people who are coming to the direct sales party.  You arrive at the appointed time, get into the house and get your display all set up.  The appointed time comes and no one is there.  You and the hostess decide to wait a little bit, still no one.  Getting antsy as she has all this food and no people, she starts calling around to her friends to find out that no one is coming.  But there is no need to panic; this can still turn out okay!

Do a Modified Presentation

You still have one attendee – your hostess.  You have already driven there, setup and booked your evening.  So you may as well do your presentation for her.  With only one person, it should be relatively easy, painless and quick.  You know she is interested in the product or she wouldn’t have booked the party.

One on One

A great thing about this party is that it is one and one and cozy.  Your hostess will feel comfortable asking you questions that she may not have with all her friends around.  You can also get to know her a little bit better and share information that you may have not been able to with everyone else around.

Orders

This is where it can get tricky.  Hopefully she had already gotten a few outside orders before you showed up.  Now that she has seen the product, she can be a spokesperson and try to get a few more orders.   If she saw a few items she had been hemming and hawing about, and decides that she wants them, she will hopefully go to the effort of drumming up more business.

Another Party

It is a good idea to try and get this hostess to book another party with you.  While there is no guarantee this will not happen again, it is a rare occasion when no one shows up so hopefully next time will be more successful.

Enhanced by Zemanta