Tag Archives: increase sales

Why Every Business Should Use Email to Increase Sales

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Over the years, email has proven itself invaluable to raising businesses’ sales. Many of today’s biggest companies began on an email base, in fact. An extremely widespread and inexpensive form of marketing, it even allows businesses to track the results of their ads. For these reasons, every business should use email to increase their sales.

Everyone has an Email Account

Nearly everybody owns an email address. Students and working people often check their email daily, and everybody with an email address checks it from time to time. The number of people that email marketing extends to vastly outnumber the numbers that billboards, radio advertisements, and TV advertisements reach.

Quickly Track ROI

Another benefit is that email marketing offers one of the easiest forms of ROI to track. One dollar spent in sending emails can return up a direct profit due to its ability of sending custom, client-tailored messages for new subscribers or frequent buyers. This means a firm can mostly bypass billboards, radios, and TVs advertisements, which cost thousands of dollars yet only permit a very simplified, brief explanation of a product, unlike an email with pictures and links.

Tailored Campaigns

Email marketing means more direct opportunities to motivate people to buy. To take full advantage of those opportunities, a company should track the results of various emailed ads, observe which ones bring the most clicks, reads, and most importantly sales, and improve the less successful campaigns.

Knowing how to craft an email ad, however, calls for a little thought. Experts consistently advise companies to relativize email advertisements (especially the subject line) to the individual, wisely stating that people tend to respond more when they feel a company is going to them, rather than asking them to come to the company. The experts recommend targeting emails based on interests, purchase history and how often the customers have engaged with past emails (e.g. a clothing store that is tracking buyers that bought shirts would do well advertising shirt sales in emails or relevant accessories such as scarves and jackets).

Advertise Deals

In addition, coupons and discounts can incentivize a reader to subscribe, and drum up interest from current subscribers as well. A business that acts like it is giving something earns popularity and increases its sales. Sending such emails on holidays and weekends, some say, bring special business, but they help year round, too.

Control of Messaging

Lastly, focus on the text of the email, as many email recipients install picture-blocking software. So pack the most important information about a product into the first two sentences, and, when including links (a useful idea), incorporate them into the text, not only into the pictures. Following these tips pays off. One company reports that, over the course of a month, 94% of their email recipients spent money at their car shop. And a shoe business raised sales on a particular shoe by 700% with a course of emails. Numerous additional success stories exist; to see them, visit the following link: http://www.marketingsherpa.com/article/case-study/
Widely used in mass marketing, email marketing effectively and quickly raises sales, and allows businesses to have one on one catered interactions with their customers every step of the way.

Bonnie Mahan is the owner of Skyvertising.com, a leader in aerial banners.

Methods to Increase Sales

There are many different things that you can do to increase the amount of sales that you are submitting each month.  I have discussed these methods over the last two years so feel free to peek at some of the past articles to see what you have been missing or you could improve.

Arrow Up

Arrow Up (Photo credit: Wikipedia)

Offering free shipping?  You may be better off to offer free product instead!  Read more here

Are you telling your customers about all the different ways that they can use a product?  Do you ask them if they can come up with more ideas?  The more ways to use something, the more likely someone will buy it.

How about upselling?  Don’t know what that is?  Learn about upselling and more simple methods to increase your sales.  Increasing sales with simple methods

Have a hard time remembering all these things? What to upsell together, what ways to use a product?  Use cue cards to make some notes and tell people its so you don’t forget all the wonderful information about a product!

Another great method to increase sales is to put packages together and discount them.  You don’t need to discount them by much, just enough to make people think that they are getting a great deal.  Sometimes just making the decision for the customer is enough, as it can be easy to get overwhelmed.

Of course, having more parties will increase your sales.  If this is a method you want to explore, here are ways that you can get more parties.

How about shopping clubs?  These are popular with a lot of people.  Get a set amount of people to commit to a certain amount in purchase each month and you are set.  More about shopping clubs.

Here are a few other articles that you may find helpful when it comes to taking steps to increase your sales.

Increasing your Sales
Offering Party Perks on your Own
Why Discounts can Be Dangerous in Direct SalesReferral Program
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Increase Your Sales by Improving Your Social Skills

When I was growing up, never in my wildest dreams did I think of becoming a writer. I knew how to write a basic sentence when I was I kid but I did not really thought about it that much. I did not realized at that time how important it was to improve one’s writing and social skills. People do not realize how important it is to interact with the people that matter to you. It is only where they are required do a sales pitch to their prospective clients that a lot of marketing professionals begin to notice how crucial improving ones social skills is in their business and in their success.  Increase Sales

Some salespeople are not very good at communicating their thought and ideas through speech and through their writing. A lot of times they do not know how to translate those ideas in a good way. Here are some tips that salespeople can do to improve their social skills and increase their sales:

1. Read and Learn

Reading can give the information that you need when you are writing a sales campaign.Reading important information about your product, customers and the market you are in can help you make the sales pitch or the article that you need to make a lasting impression in the minds of your customers. You also need to be updated with the latest trends in your society so that you are not left behind and so that you can gather important information for your sales pitch. The key to becoming success in direct marketing in making the connection with your customers and that is why it is important to learn more about their attitudes and lifestyle.

2. Practice Your Social Skills

There are no shortcuts to success. The key in improving your social skills is to take the time and energy to work on your networking abilities. It does not happen overnight. It is not easy but if you put in the effort you can succeed at it. There are times when you will fail but the important thing is to never give up.

3. Write down Your Goals

Goal setting is an important factor to becoming a better marketer. It can help you monitor your progress and see how far you have come. Goals are important when you are trying to achieve something important. It can give you the inspiration to work for something useful and meaningful not just in your business but more importantly in your life.
Those are some tips that salespeople can do to increase their sales by improving their social skills. It is important to be patient for the rewards will be worthwhile.

About the Author:

Elizabeth Terry works as an essay writer online to help people work better. She also participates in different charitable causes to help other people live better lives.

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Increase your Sales with some Simple Ideas

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Image via Wikipedia

Chances are, no matter what the sales are like at your parties, you would like to increase them. This week I am going to focus on a variety of things that you can try to accomplish this. There is no guarantee that these will work but it does not hurt to try something a few times to see what happens with it.

Simple Techniques to try:

Raffle Squares – Create a grid and sell the squares. You can decide on the size of the grid based on how many people are attending or some other method. You won’t want to have 50 squares if only 4 people are attending the party. Sell each square for $1, $2, $5 or any combination, or offer a deal if they purchase 3 so you could do 1 for $2 or 3 for $5. Sell the squares before the party and remind people of their existence throughout. The trick to make this work is to not pick a winner until after people have ordered, and they get the winnings ON TOP of their order – not to discount what they already ordered. Rolling a dice may be the best way to determine a winner – label the top of the grid 1 to 6, and the side 1 to 6, and roll until you have a winner.

Packages – Another easy method to increase orders is to offer packages for your customers. Sometimes they get overwhelmed by all the choices and decide not to buy anything instead of trying to make a decision. For this reason, make it easy for them. Put three popular items together and put a price on it. Some people recommend discounting, some don’t, so you decide. Create a few of these items, make a pretty flyer, and give it to them to look through while they have a book. If there are a lot of decisions within that group (ie. 1 popular candle size, but 50 scents to choose from) make the decision easier with a listing of the top 3 or top 5 scents/colours.

Incentive – Offer the customer something with their purchase. It may be a special item that is not in your catalogue, it may be a discount or it may be a free product. I always recommend something in your catalogue as it helps to increase personal sales levels. Set this offer just above your average order amount. For instance, if your average customer spends $35 (before shipping and taxes), offer them something if they spend $45 dollars. While it may cost you a bit, you should easily make it up with your sales, and it may raise you from one level to the next in personal sales making you extra money.

Do you do something other than these techniques that get you get results? Please share and I will integrate them all into another post! 🙂

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