Tag Archives: Label

Making Sure Customers Can Find You

Once you have a customer, you want to make sure that you continue to get their orders in the future.   There are a variety of different methods you can employ to ensure that your customer will always have your contact information handy.

business card

business card (Photo credit: Sean MacEntee)

Reorder Labels

The first thing I recommend is that you have re-order labels that you put on your product.  Depending on what you sell, this may not always be possible, but try to locate a place where you can put your name and contact information on your products.  I recently was looking for a consultant I had ordered from in the past, but as she didn’t use re-order labels on her product, I couldn’t find her.  I even went through my emails but there was nothing.

Catalogues

A catalogue is an obvious location to put your information but people may not always keep them.  But due to the small cost of the label, make sure you put one on every catalogue that you hand out.  I have had people contact me a year later with their catalogue and wanting to place an order.

Business Cards

Another no brainer is to give out business cards to everyone you meet.  I always put three business cards in every order I deliver.  It does not matter if it is the person’s first order with me or their tenth, they still get cards.  You never know when they are going to want to contact you for something or a friend will want your contact information.  Women tend to hold onto cards for a very long time, so you should be giving these out to everyone.

Invoices

I suggest that you place your contact information on your invoices.  Whether you use a stamp or a sticker is your choice.  Not only does that allow them to contact you if they need to make a change with their order but chances are they will keep that invoice around and will have your information for the future.

Magnets

Magnets are a great option as your customer can put it up on their fridge and they will likely never lose it.  I do not know about you, but the magnets on my fridge have been there for years.  They are useful for holding things in place even if they are not places I have patronized for a long time.  But if I need to contact those places, the information is right there.

Regardless, it is important that you customers have a way to contact you whether it is a week since they last saw you or a year.  Make it easier for them by giving them your information multiple times and hopefully they will hold onto one to use later.

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The Power of a Re-order Label

Did you know that re-order labels have power?   Absolutely!  Can you tell me with certainty that ever product you sell to a customer stays with that customer and never goes anywhere else?  Probably not.  That is the perfect reason for reorder labels!   Let me share a few stories.

Product labels with handmade paper

Product labels with handmade paper (Photo credit: Boby Dimitrov)

Recently I ended up going to a friend’s house and noticed that he had the brand of candle that I sell on his counter.  I made a comment and he said he got it from someone else.  I said oh, okay and was looking at it (he isn’t very good at candle care!) and flipped it over.  Imagine my shock when I saw that it had MY label on it!  So I had to ask who he got it from and he told me.  She is one of my customers who orders once or twice a year and she actually cleans house for him and left him this candle.

Who knows whether he would have contacted me to order a new one but the point is, the candle did not stay with the purchaser and it travelled to a new potential customer.

Another new to me customer bought some of our cleaning products and did not have a source for more.  I believe that this had been a gift to her and there likely was no re-order label on it.  So instead, she found me through our website and placed an order.  Three hundred bucks later she is a happy customer as she has more products on the way and I am happy as I have a good sized sale.  But imagine the consultant who sold that initial bottle without a label and missed out on that awesome sale.

Do you have any stories like this that you can share?  Do you think re-order labels are a good idea or a waste of time?

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