Tag Archives: LinkedIn

Managing your Social Media Accounts

Chances are you have several different social media accounts that you use for your business or for personal reasons.  But remembering to visit all the different websites, not to mention the passwords, can be a cumbersome duty.  Thankfully, there are some programs out there that will help you with this task.

The great thing about these programs is that you login with one ID and password and you have access to your different accounts.  They do require you to provide your username and password to start, and they request your permission to login to authenticate, but then you are set and ready to go.

Nederlands: Gebruikerspagina-icoontje

(Photo credit: Wikipedia)

Hootsuite

This is the program I use to manage my accounts.  It is a web-based program which is great because you can access it from any computer that you may be on.  The free version lets you monitor five different accounts from various social media.  I personally use it to monitor Twitter, Facebook and my Fanpage.  But you can also add LinkedIn, MySpace and RSS feeds.  If you want to link and monitor more than 5 accounts on Hootsuite, you will need to pay for the service.

TweetDeck

I have recently started to use this program as I have more than 5 social media accounts that I monitor.  TweetDeck is a download so you do need to install it on your computer.  I am not sure if there is a way to set it so that you can use it on a second computer with the settings intact.  One benefit I have found to TweetDeck and Facebook is I can set it to view status updates and wall posts only so I do not get the game notifications like I do on Hootsuite.  You can hook up LinkedIn, MySpace and a variety of other social media accounts to this program.

These programs are capable of much more than just having all your social media in one place.  You can set them to watch for certain hashtags or words that are tweeted even if these people aren’t in your friends list.  You can program updates to be sent when you are going to be away or you know you can’t access your computer.  If you poke around in the settings, you can find different statistics about your account and what people are clicking on.

I know that these programs are not the only ones out there but they are the ones I am familiar with. Do you use one of these?  How about a different program?  Would you recommend it to others?

Using Social Media to Promote your Direct Sales Business

Everyone is using some form of social media these days whether it is Facebook, Twitter, LinkedIn or some other forum.  Google has launched their own version and there are likely to be other competitors to join in the fun.  Like anything else, to keep your business growing and moving forward, you need to embrace these trends as well.

Social Media Outposts

Social Media Outposts (Photo credit: the tartanpodcast)

Facebook

There is a wide variety of things that you can do on here.  You can create a business page (which is preferred) or you can create a personal page for your business.  You can use your own personal page with occasional blurbs about your business if you do not want multiple accounts; just make sure it’s a good mix of information.  Facebook allows you to share pictures, links and pretty much anything else you want.

Twitter

This site tends to be more about conversation, as it is like constant status updates.  You have 140 characters to post a comment, observation, etc and people reply back.  You can get some pretty good conversations going on and I have seen some interesting debates happen – it’s amazing what you can say in 140 characters when you want to.    It is still possible to share pictures, links and other information but it is harder to find historical items, like what Jane said yesterday AM if she posts a lot of information.

LinkedIn

Personally, I am not on this site so I cannot tell you much about it.  From what I hear, it is more about networking sites and there are more professionals on it.  I have heard of people making good contacts and it being a good option for them, so it does not hurt to try it out.

Google Plus

Google Plus has been around for a while now and many people have embraced it.  Some people prefer this site to sites such as Facebook as it is a bit more user friendly.  That said, I have not done a lot with this site so I cannot tell you much about it.  If you have a Gmail account, it easily integrates with it which saves you a lot of time and effort in setup.

There are many different social media sites out there that are nowhere near the size of these sites so you do not hear of them.  These tend to be more specialized but those that spend their time there tend to stay longer due to more common interests.  If you try searching for your industry and social network, you may find some of them.

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Using the Internet to Promote your Business

When it comes to the Internet, you could spend days upon days promoting yourself and still not be done.  Most methods have a free option as well as a paid option – which you use, will depend on your finances, budget and where you feel you will get the most bang for your buck.

Internet!

Internet! (Photo credit: LarsZi)

Classified Ads – Many people these days use sites such as Craigslist or Kijiji (popular in Canada).  The advantages to these sites are that they are free but due to this, they can be full of spam.  The people I know who use Craigslist have a hard time keeping their ads up as they tend to get pulled as others can report the ads which can happen on Kijiji as well.  Kjijii allows you to pay to have your ad highlighted in a variety of methods to get more people to notice and hopefully increase the return on investment.

Social Media – There are a wide variety of different sites that you can use to promote your direct sales business.  One of the most popular sites is Facebook simply due to the way that you can communicate with others and get to know them and engage them in conversations.  Other popular methods are sites such as Twitter, LinkedIn and Google is now getting into the game.

Websites/Blogs – Another great option to promote your business is to have a website or a blog.  This is separate from the consultant site your company provides as you are 100% responsible for the content.  You can use this to highlight different aspects of your business from customer specials, sign up specials, new product or anything else you want.  You can find places to host your blog for free and there are other places that cost money.

Paid per Click – Some people prefer to pay for advertising clicks.  For instance, you can buy ad space through Google where you pay every time people see your advertisement.  I have heard that there is a large learning curve with this type of advertising though so make sure you do your research well before investing in this.  It is a good idea to check your company’s internet advertising policies as some companies do not allow this.

No matter what method you try, it is important you give them time to give you results before you move on.  This means trying something for at least a month to see what types of results you are getting from it.

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Don’t Sweat the Sales Stuff

Business

Business (Photo credits: www.roadtrafficsigns.com)

 Sales is really quite simple and not nearly as frightening as some people think.  If you’re a new business owner or just starting out in sales you may be feeling a little bit intimidated by the sales activities involved in promoting your product or service but don’t sweat the sales stuff.  You just have to get a list together of why your service or product is of value to your prospect and be willing to promote it.  Always be willing to answer this question; what’s in it for them?

Many people think about sales the same way they do about telemarketing.  Those annoying calls you get at home that can be so distracting.  I had a telemarketer call me the other day to sell me some magazines.  He was offering this and that and such and such. I said, “I’m sorry but I’m not interested”.  What he said next really cracked me up.  He said, “You don’t read”?  Rule #1, don’t insult the prospect.

Car sales are another way salespeople get a bad reputation because that whole process is exhausting.  When you walk into a showroom and ask how much a car costs you are likely going to have to answer 12 questions before they give you the price.  Many times they will sit in the back seat while you test drive the vehicle and analyze the conversation you have with your spouse.  Then they take off to go see the manager to discuss your offer without you.  I’m offended by these games and I think most people are.

You need a straight forward, honest approach.You have to be naturally confident and pull it off something like this, “Here’s what we offer.  This is what we do really well and what’s excellent about our products. Here’s the value for you and this is how much it costs.”    Don’t inject any type of attachment to the outcome and stay away from any neediness which is just creepy.  Know your value, have a positive attitude and be persistent.

Determine the potential

Is this opportunity feasible for them? This is tricky because people have an inclination to say no quicker then yes so you have to keep your questions open ended and conversational so you are able to qualify them and decide if it’s the right business opportunity for them. They won’t share too much information with you initially.That’s your job to figure it out. I like open ended questions that are conversational as they land easy on people.

Building the relationship

Once you’ve established a good fit with your prospect you must develop a rapport and build the relationship.  Be persistent and cultivate it.  It’s like planting seeds.  You’re watering them, fertilizing the soil, nurturing the seeds so that the plant becomes healthy and strong.  It’s the same with an account.  You’re making follow up calls, staying in touch, offering your value and services, thanking them for the opportunity and politely asking for their business.

Time management

Either you will run the day or the day will run you. We often get distracted throughout the day which is why it’s so important to have goals and priority lists so we can stay focused and use our time wisely. Get familiar with online tools such as conference calling, video conferencing and online meetings.  See the infographic here from InterCall that outlines time and cost wasted in traffic.

Be confident about your business knowing you have a great product or service to offer.  One final thing that many salespeople forget to do is ASK for the business.  Will you call me when you’re ready to move forward?  Will you give me an opportunity to quote next year?  Will you come in and see me when you’re ready to sit down and discuss going ahead?  That alone with make you more money than any other thing you do.  Ask.

About the author:Carrie Wynne is the author of 10 Ways to be Deliriously Happy – How to Live an Inspired Life.  She conducts personal development workshops based on the principles in her book showing others how to connect to the power within themselves and develop mental strategies to create an incredible life.  As a professional sales consultant she also offers training, coaching, and sales seminars.  Connect with Carrie on Google+,Twitter and LinkedIn.

 

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Spread The Word With These 5 Awesome Marketing Tools

It’s no secret that the new frontiers of marketing are composed of a digital landscape. With this in mind the social media era has revolutionized the way we listen, converse, market, and analyze. Technological innovations have created limitless avenues and here are 5 of the coolest tools out there to help you compose your marketing attack plan:

Computers Monitor

Computers Monitor (Photo credit: yum9me)

1.    SocialMention

Totally free, this incredible search tool runs a virtual fishing net across the web to scoop up every time your keywords are referenced. SocialMention cuts out the fat and provides you with real-time research on just exactly what’s being said. This service also provides statistics about sentiments, keywords, and top users so you can monitor your audience with ease.

2.    HootSuite

Between Facebook, Twitter, YouTube, or LinkedIn profiles managing your social media can quickly become a full-time job. HootSuite simplifies life by creating a dashboard that puts all these resources in one place, allowing the administrator to flip effortlessly between tabs, schedule automated posts, and observe relative effectiveness. If you’re using more than two platforms, this is a must-have to manage your social media as well as gather social media metrics for future campaigns.

3.    Klout

It’s easy to become obsessed with this innovative influence measurer. Klout assigns you a 1-100 score that is a comprehensive figure signifying the reach of your influence, telling you where it’s strongest, and indicating who’s influencing you. Companies using Klout are provided tools to monitor their audience and really track their effectiveness of social media marketing.

4.    Agora Pulse

Lots of social media marketing tools provide advanced statistics and moderation helps, but Agora Pulse simplifies and expands by building your business fully customizable Facebook apps. Mobile-friendly websites are one thing, but providing your market with an convenient, centralized app to track your presence on their device. This is essential because, as any marketing director can tell you, having as much information on your target audience as you can is essential to effective campaigns.

5.    SparkNode

In the modern world it is essential that every respectable business have an official and optimized website. Sparknode.com is a leader on this front, offering VPS (single server) hosting and top-tier Cloud hosting at affordable rates. Hosting your server has never been easier with new cloud based hosting opportunities!

It’s an exciting era for entrepreneurs, and promoting your product, service, or brand has never been easier. Be sure to tap into these incredible resources as you expand your reach.

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3 Tools to Keep Your Social Media Updated

Everyone is busy these days and that is especially true of the direct seller.  If you are trying to make an income, especially one to support a family, then chances are you are scheduling all sorts of events and parties and social media is something that goes to the background for when you have time.  Thankfully, with a little bit of pre-planning and work, you can have social media working for you when you are not able to.

English: YOKOSUKA, Japan (Nov. 24, 2009) Chief...

English: YOKOSUKA, Japan (Nov. 24, 2009) (Photo credit: Wikipedia)

There are many different programs out there that can help you with your social media efforts:  Facebook, Twitter, LinkedIn, Google+ and others.  Each program may not include all the various social media platforms but they include enough that you will have a presence.

HootSuiteHootsuite is a program that runs on the web which means you have to log in to the website.  Youc an set up a variety of different social media and different notifications.  I have mine setup for Facebook, Facebook pages and Twitter.   I can check my activity for those locations and see private messages as well.  You can interact and anything else you may need to do via this program and avoid logging into the applications themselves.    You can set updates to post at a defined time in the future so you do not need to remember yourself.  The free application has a limit of five different profiles but if you require more, you can pay for more access.

http://hootsuite.com/

TweetDeck – I am not as familiar with this program as I am with Hootsuite.  It does much of the same thing but it is a program that you download onto your computer instead of going onto the Internet.   Again, you can set what information you follow and see and you can pre-schedule updates.    It is also free to use.

http://tweetdeck.com/

Bufferapp – This is another web based program but it works a bit differently.  You cannot interact on this but instead, you can use it to pre-schedule your updates.  On the free plan, you can only schedule 10 items at a time which may be plenty if you are only posting an update every few days.  And quite honestly, you probably don’t need more than that.

http://bufferapp.com/

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Social Media and Search Rankings: Keywords Are Your Friend!

You’re probably aware of how companies go to great lengths to appear on the first page of Google’s search results. High rankings usually mean increased traffic and better sales. Social sites like Facebook, Twitter, and even LinkedIn are also great places to be noticed. Keywords — a tried and tested SEO element — are becoming an important part of social networking.

keyword blueprint

keyword blueprint (Photo credit: SocialMediaScience)

Optimizing a website with keywords and phrases helps search engine algorithms rank it. While significant for companies, individuals can also take advantage of keywords when starting a business or looking for a job. Companies have gone the distance to optimizing their websites, even hiring an SEO company to maximize success.

Can a Profile Be Search Optimized?

Major social sites are increasingly being used to find information on companies, for example by HR departments to vet candidates, and to search for experts in different fields. In effect, their search functions are often used in a similar way to larger search engines. As such, you need to decide which words will best optimize your profile.

The individual site can make all the difference in the keywords. On professional networking sites like LinkedIn, industry terms and job positions are better listed in their full form. You may, however, get away with abbreviating words and giving the actual product more priority on Facebook. Study the tone of the site, the competition, and the keywords most associated with your type of company before proceeding.

Is There a Smart Way to Add Keywords?

Most social media sites offer you a chance to write summaries, headlines, and status updates. All are excellent opportunities to include keywords; the ideal word in a headline, for example, will make your profile more visible on the social site and Google at the same time. Any chance you get to provide a description, like with a summary, is an opportunity to steam ahead of the competition.

Photos, a common thread with most social networks, are another focal point for profile optimization. When you write a caption, including keywords can help search algorithms index your profile. Plus, most people cannot resist looking at images and reading their captions, which enables you to hone in on your social media marketing. In addition, don’t forget about the words you place in status updates; getting this right can put you at the top of the search results.

When Keywords Are Not Your Friend

Basically the same rules apply to optimizing a website as a social media profile, as far as keyword stuffing and other questionable SEO tactics are concerned. Use your phrase too many times and in an unnatural way and the rankings will likely suffer. The search engine powers that be will strip your high rankings title, or eliminate your profile from any search queries.

Do your research and don’t jump into things too quickly. A good profile takes time anyway, so you can get a start on things while social media picks up steam as a marketing tool. Begin planning your strategy for Facebook, Twitter, LinkedIn, and even Google+ now and once the competition discovers the benefits, you’ll be ahead of the game.

Byline: Carly is an aspiring writer who currently works for a SEO company. She’s passionate about everything related to marketing, specifically Internet marketing. In her spare time she loves writing about anything and everything. She loves that blogging allows her to share her writing with people all over the world.

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The Importance Of Marketing Via Social Media

Marketing through social media networking is one of the most strategic, and not to mention the easiest methods to advertise your business, products or services. The fact that advertising through social media doesn’t cost you anything encourages many businesses to develop and grow rapidly. Some of the most popular and commonly used social media sites are Facebook, Twitter, Google Plus and LinkedIn. These sites are generally intended for social networking, but because of the great amount of generated traffic, entrepreneurs have discovered an effective way of marketing without spending extra.

Why Most Entrepreneurs Choose Social Media Marketing

These days, social media sites are the most preferred option by marketers compared to other marketing methods because of many factors. For one, it is the most effective marketing strategy because millions of people log into social media sites to communicate with one another. Using social networking to brings your product or service to more people in a shorter time. It is faster and a lot more convenient and cost-effective than advertising via traditional media.

Another great advantage is the fact that marketing though social media provides international exposure to your products and services. Anyone in the world with an internet access can access detailed information about what you offer and can therefore be a potential client. Moreover, the feedback and comments from other users will help you evaluate what you offer. With Facebook, a great way to promote something is when people “like” what you offer. These are some of the important reasons why most businesses choose to market via social networking sites.

There are many more improvements and innovations that are incorporated to these social media networking sites which make it easier and more fun for users to spread the word about their product or service. Different applications can be embedded in your page to improve your networking strategies. You can join a group of people with the same interests to discuss relevant topics. You can build a fan base for your product and service. One significant improvement in Tweeter is the launch of their international SMS tweeting services.

Investing in Video Marketing Campaigns

Another strategy that greatly improves the effectiveness of your marketing campaign is making videos and uploading them on video sites like YouTube, Metacafe, DailyMotion and Vimeo. Video marketing is a potent promotional method that doesn’t cost much and appeals a lot better to your potential customers than texts and images.

A lot of people would opt to watch videos that to read texts. Even if your video is a bit longer, your audience is less likely to get bored compared to reading a promotional article. Video marketing helps the viewers understand more about the product and service that you offer by including audio and moving images. It’s ideal for any success-driven online marketer to apply this strategy combined with social network marketing to significantly boost client base and sales.

Needless to say, social networking and video sharing websites are highly powerful marketing tools to get your product and service known by millions of people in a relatively short time.

John Domingo, a certified bookworm, is an expert in promotional products used for both marketing and personal reasons. He is employed by Branders.com  as their official blogger to write about topics like personalized office gifts. This versatile lad is also a competitive swimmer, painter, and arts enthusiast.

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