Tag Archives: Loyalty program

Four Promotional Items Your Customers Can Carry In Their Pockets

A company’s promotional products should be both meaningful and useful. These promotional products can be imprinted with your company’s logo and contact details so every time they are used by current and potential customers, you gain marketing exposure. Offered at various special events, they should serve as a reminder of the company so customers will continue coming back to do business, and they should also be gifts that customers can conveniently use with fondness and appreciation.   Promotional Items

Key chains

Custom key chains are a popular item for everyday use or for a spare set of keys at home. Few things are more obnoxious than loose keys. Promo key chains come in all sizes and designs, along with a full range of colors. A flashlight fob add-on comes in handy and can be imprinted with the company name and contact information for easy reference.

Flash drives

Computer flash drives are a terrific memento that almost everyone can use nowadays. They provide a great way to transfer information from one device to another. With your company’s logo and name imprinted on them, they will serve as a constant reminder of your generosity and thoughtfulness. Many custom flash drives come with a folding insert key that provides convenient pocket storage and carrying. Frequent usage means your company will often be remembered with appreciation.

Loyalty cards

Your company’s discount or rewards card, perhaps good for a 10-percent or 15-percent discount, will be a constant companion in your customers’ wallets. In addition to offering regular discounts, your company loyalty card could be used to offer an additional discount during special sales events and to rack up points for eventual redemption. Many large businesses like supermarkets and banks use them routinely, so customers are beginning to expect them and appreciate the companies that offer them.

Pocket calendars

Pocket calendars with attractive, colorful designs are easy to find and use in a wallet. Checking dates from time to time will give customers added exposure to your company’s contact information and keep your business in the forefront of their awareness. Plus, the calendars can become a quick reference point for future appointments and meetings. Combined with pocket planners, they can take the place of, or work in conjunction with, an electronic reminder on customers’ smart phones. Some people prefer a printed planner to the electronic version. A calendar or planner provides a convenient way to check dates, schedule appointments and record contact information. If you are going to order calendars, be sure your product is the best by using the promo product leader.

Mementos and gifts like these are inexpensive to purchase for customer giveaways. Offer them at commemorative events, company celebrations, anniversary parties and other community programs where they are sure to be a hit. Consumers tend to remember and do business with companies that give promotional gifts that include contact information as a handy reference. Get yours ordered now and start building customer loyalty.

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How to Market Your Product Using a Free Gift with Purchase Incentive

Getting customers to pay attention to your marketing message long enough to purchase your products is a constant struggle. Consumers are literally bombarded with numerous advertisements each day. In order to stand out in a crowded marketplace you should use proven strategies that work. Giving away free gifts is the quickest way to build momentum and boost sales of your products. There are several popular ways to set up a gift incentive program.   Free Gift

Gift Cards

Gift cards are extremely popular with consumers. People like them because the cards make perfect last minute gifts for friends and relatives. Some customers will choose to keep them for their own use. You decide the amount of monetary value to give to the card. It could be for $10, $25, $50 or $100. The value can be determined on factors such as how much more each customer will spend when using the card. Gift cards can be applied to specific items you wish to sell. For instance, customers can save money on a high-ticket item that costs over $500 by using their $100 gift card. You can also offer hidden gift cards with smaller values that the customer doesn’t know the value of until use. This way they may come in because they have a gift card, but you will still earn money from their purchase.

Gift Vouchers

Gift vouchers work in much the same way as gift cards. They are more flexible in that they can be used in various formats. Vouchers can be created as a printable certificate and handed to the customer. They can be automatically printed out on receipts. They can also be online vouchers that are applied to purchases during check out. Customers will hang on to their gift voucher and redeem it on their next visit to your shop. They are great for luring customers back to buy more. A good rule of thumb is to offer a product with purchase of another product. An example of this would be a salon that offers a voucher for a free eye brow waxing with a full cost haircut.

Promotional Items

All sorts of businesses use customized promotional items as free gifts. These fun and practical items are personalized with your company logo and message. Among the most popular giveaway items are buttons from custombuttonco.com , keychains and t-shirts. Customer love free gifts. Whenever they use these promotional items, other people will see your company name and they may be interested in learning more about what your business has to offer. Promotional gifts keep your business fresh in the minds of customers.

Reward Points

Consider rewarding your customers for their loyalty to your business. Set up a rewards program and invite your best customers to join. Each time customers buy certain items, they receive points. They can use these points towards purchasing special items or receive a discount.

Punch Cards

Give each of your customers a card. Have a certain number of products or services on the card and each time they come in sign off on one of the lines. After they have come in the designated number of times, give them a free product or a discounted product.

One of the fastest ways to get consumers interested in products is to offer them a free gift with purchase. Incentive programs are simple to set up and are a powerful way to stimulate more sales. You will still earn money from these purchases and can gain loyal customers for the future.

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Paying for Training

Attending various training sessions with your direct sales company can add up.  But if you have enough notice about an event and have time to plan, you won’t have to struggle at the last minute to find the funds to attend.  Chances are your company has at least one big event each year, their convention, and you will need to spend a few nights at a hotel and spend money on meals.  Not to mention, there are likely going to be articles for sale from company clothing, to supplies and product that you will want to take home with you.

Money cash

You will likely need more than pennies (Photo credit: @Doug88888)

Share Costs

If you have to drive somewhere or overnight, see if there are other locals that are going.  See if you can share the cost of gas and a hotel room.  No one local?  Not a problem, chances are there are others looking to share hotel rooms.  Post on company message boards, Facebook pages or wherever others congregate to find someone to share.

Company Incentives

Check to see if your company offers any type of incentives to help you get to your training events.  They may offer the chance to win your convention cost, you may be able to get a discount on registration or maybe you can earn points towards your hotel stay.    Even if you cannot earn anything towards your convention, you may be able to win products or sales supplies.

Reward Cards

Get a credit card that has reward points it to help pay for airfare if you will have to fly to the convention.   Depending on the card, you can use rewards for a multitude of items that may help towards your costs if you do not have enough for the airfare itself.  Being able to redeem for $20 towards office supplies is $20 towards your trip as you are not going to have to spend the cash.  Talk to your bank and find the right card for you, you can find free cards that give rewards as you do not want to have to deal with an annual fee.

Set Money Aside

Set aside 10% or $50 of every party that you do to help pay or take all your commissions and overrides and put them aside.  If you need all the money that you make at your parties to cover your bills or other expenses, challenge yourself to doing one or two more parties a month.  If you cannot find the time to do more parties, learn more about how to upsell to make more sales or promote yourself in other places to make extra sales.

 

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