Tag Archives: marketing in direct sales

Talking the Talk: Six Musts When Trying to Reach New Prospective Clients

To thrive among stiff competition, your business needs to always be reaching out to new prospects and winning them over. There are several good methods that should be incorporated into your regular marketing efforts.   billboard-advertisement

Stop Promoting to Anyone

Promoting to anybody with a pulse often wastes marketing dollars. Realize that everyone that sees your message is not going to be a customer. Develop an ideal customer profile of people that truly have a need or desire for what you sell. Adjust your marketing to focus on this target group.

Educate Prospects

People are often hesitant to buy when they are not familiar with your company or products. Provide prospects with lots of detailed information about the benefits and uses of your products and services. The more someone knows about your company’s offerings, the more they will know whether your services apply to them or if what you have to offer is really something they want.

Get Customer Reviews

Ask your current customers to write reviews. Customer reviews are a powerful way to attract new customers. People often read reviews first to discover all the pros and cons about a company’s products or services. Existing customers can provide unique insights that are helpful in this regard.

Establish a Relationship

Offer an online newsletter and encourage prospects to sign up. Use this opportunity to build trust by providing beneficial information about your company and products. When they like you, they will turn in to buyers. This also creates customer loyalty because they will actually feel like they are a part of something.

Give Away Free Stuff

A favorite business marketing strategy is to give away free promotional products to customers and prospects. Each item you distribute can be customized with your logo, and may also include a short tagline along with your contact details such as your URL or phone number. Choose popular items such as custom laptop bags by HALO that are useful and portable.  Promotional products are a wonderful form of marketing in that they will remain in circulation for years, making them an extremely effective and cost-efficient form of advertising.

Trade shows are ideal for giving away free stuff. People’s eyes light up when they receive gifts like HALO branded solutions promotional bags. Everywhere their bag goes, it will be seen by countless new prospects. Your business will get lots of effective advertising from these types of highquality products.

Cater to Their Desires

Know what potential customers really want when they seek out companies like yours. Successful selling involves figuring out what people want and then giving it to them. Conduct market analyses to find out what products and services are likely to attract customers to your business.

Check out your most successful competitors and see what they offer. Find ways to put a unique twist on your offerings to stand out from the crowd.

In order keep business flowing in any economy, it is essential to market to prospects in ways that turn them into loyal customers. Use proven marketing strategies like these to spread brand awareness and increase sales.

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Social Media Marketing and Direct Selling: 3 Fast Ways to the Young Consumer’s Heart

Young consumers, especially those that are in college, are pros when it comes to using social media. Maybe that’s why so many marketing experts struggle with attracting these young shoppers online—it’s their turf and they’re unfazed by more traditional marketing techniques such as an excessive amount of promotional-sounding statues or tweets.  It may be a little harder to “woo” them if you will, but it is most certainly possible.  To learn a few easy ways that you can build up your “young” client list, try some of these tips below.

Young Teenagers Playing Guitar Band of Youth

Be Transparent

The younger generation really appreciates transparency—they don’t want to feel like they’re getting duped or feel like someone is trying to run a scam on them. If you’re upfront and honest about what your mission is (i.e. what you’re selling) then your Facebook business page will most likely get more “likes.” *Notice how we said Facebook business page. You should not promote your products on your personal page. That’s a huge no-no. Keep the entities separate.

It’s also important to mention that transparency on a business page will help you get rid of people that have no interest in buying your products—you don’t want to waste your time with disinterested people anyway.  While transparency is appreciated, that doesn’t mean that you should sound like a walking pitch, which leads us to our next tip—

Build Relationships

Young consumers aren’t really keen on “bots”—businesses that just sound too promotional and write statues and updates that exclusively sound like a salesman robot. It’s ok to sound like a real human being and try to encourage threads and conversations by posting statuses that are a little less formal. You can even try to insert some humor when appropriate—young consumers like funny statuses a lot. Just like in the off-line world, building relationships with clients is key. So sounding a bit more personable and striking up a conversation with a potential buyer can be super beneficial.

Offer Incentives

While typically direct sellers are the ones who receive incentives if they meet certain goals, you can also offer your young consumers “incentives” as well. Research shows that young consumers are more willing to follow someone on Twitter for example if they see that there is something in it for them. While you may not have the authority to offer coupons or discounts for adding you on Twitter, you can get a little creative and have “contests”—like the 100th person to re-tweet you can win a free sample for example— or you can offer some exclusive “tips” on how to use the product you’re selling.

This is a guest post by Pepper Givens from http://www.onlinecolleges.net/
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