Advertising on a budget can take time, effort, and some know-how, but it is possible to undertake a marketing campaign without an investment of undo amounts of money. The way to participate in a marketing campaign without much money is to be inventive, resourceful, integrated, and to take an approach that is active, even creating an event around which to create a natural buzz. Here are a few ideas to jump-start marketing on a budget.
Create an email list serv.
Create a list serv around your product by offering free samples outside stores or libraries, public places, etc. and then ask people to fill out a survey, give some feedback, or give a testimonial. Create an email list serv around the people who respond.
Throw an event at which the product is sponsored or featured.
Try to get the local newspapers or blogs to cover it. A plug here for your product will be a great way to get a word in edge wise in terms of media attention. If a product give-away works, try to make it fun and memorable, even newsworthy. When starting their ice cream company, Ben & Jerry’s in Vermont, Ben and Jerry, the company’s owners, used to plan ice cream give aways, which became part of local charm.
Develop your own creative ads.
Develop your own print ad by working with a graphics artist who needs experience. You can partner with them and make a trade. Have them develop your ad practically for free, with the idea that he or she will benefit from doing the ad in terms of being able to list it on his or her vitae as a piece of work for their portfolio.
Sample your products.
Develop free give-aways to stores and businesses in the hope they will buy the product. Free samples can be a great way to get your foot in the door in terms of selling products. If someone tries your product and really likes it, they are likely to buy more to take home and share with their friends and family. If you don’t have a product or service that you are able to give away, you can still try to show off samples of your work.
Finally, try to be creative. Think outside the box about how to reach new audiences. Participate in craft fairs or farmers’ markets if the product is specialty or food-related. Have fun with the marketing, relax, and get creative. If you aren’t sure where to start or you aren’t familiar with the different marketing choices available to you, check out your local marketing exchange to gain connections and get ideas on where to post your ads.
Use Social Media.
It’s free to sign up for social media. Facebook and twitter are great ways to share news about your product. You can post reviews, giveaways, or coupons to encourage people to like you page or try your product. You can use your social media as a basis for all your other efforts. You can get the word out about any giveaways or post promotional ads you have created onto your page.
Starting a company can be a daunting task. You may know you have a quality product, but don’t know how to spread the word. You don’t have to have a big budget to start marketing your product. Believe in yourself, the product, and create a to-do list to check off the strides you make. Remember to be honest in your assessment and do your best to create a buzz around your product.