Tag Archives: Message

4 Ways on How to be a Great Persuader

Every marketer finds it really challenging to find ways on how to effectively persuade people to try out his product, especially if what he is launching is something new. Indeed, effective persuasion is something that every marketer should learn to succeed in grabbing a share in the niche market. Now, how do you effectively persuade people?  You may persuade people in a gentle, unconscious manner. With this type of persuasion, you don’t need any other tactics. However, there comes a time when more aggressive persuasion is needed. Here are proven and tested tips for effective persuasion:

Traveling Salesman

Traveling Salesman (Photo credit: John Fraissinet)

1. Establish credibility

Credibility comes from two sources: expertise and relationship. Your credibility as an expert comes from other people’s perception that you will make an effective decision-maker or something is excellent about the product or service that you are offering. Relationship credibility meanwhile takes time to happen. When people feel that an individual listens, comprehends and works in the best interest of the team and team members then trust develops. In addition to trustworthiness, integrity, honesty and fairness are also important factors–no easy skill set in today’s very competitive environment.

2. Frame goals for common ground

Effective persuaders are good at framing their positions to others in a positive way. Another important aspect of goal-framing is to know your audience. Senior managers think differently than plant workers. Framing comes from effectively thinking through viable arguments, points and counterpoints; listening to identify the hot buttons of others; and presenting a thoughtful and cogent view of the issue.

3. Provide compelling evidence

Once credibility is established and a common frame is identified, persuasion becomes a matter of presenting all the evidence effectively so the audience can understand it. The effective use of language is essential in presenting anything, especially when trying to persuade others. Stories, data, examples, metaphors and analogies are all strong uses of language to persuade people.

4. Connect emotionally with the audience

Connecting emotionally with the audience is pretty complicated. You have to show passion without really making it too obvious. Make sure to tone down your mannerisms and make your emotions consistent with the product or service that you are trying to sell, or the idea that you are trying to espouse. Banging on the table, for example, may not be appropriate on certain instances. Gentle whispers won’t be that fruitful as well. Look for the suitable emotional match and you’ll eventually realize that you have successful persuade your audience.

It’s a tough job when your work involves persuading people to try out what you are selling. But it’s all worth it when you have eventually succeeded in grabbing their attention and in gaining their trust and confidence.

Author’s Bio:Manilyn Moreno is a freelance writer and online marketing manager for a catering software company. On her free time, she loves baking, cooking, and traveling.

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Creating a Good Voicemail Message

These days with people constantly on the go, getting voicemail is a common thing.  But if you want people to actually leave a message and not ramble for five minutes, there are some tips and techniques to help you.

Make the Message Brief – The message your caller listens to should be short.  It should state who they have reached, any alternatives and instructions on what they should do (explained further in the article).

Who Are You? – While this may not be as important in direct sales as for a corporate office, it can help to indicate in your message that you are.  This hopefully would help to eliminate messages that are not for you.  For instance you might have a message such as “You have reached the voicemail of Sharon, owner, at My Company.  I am not available right now but please leave a message after the beep and I will get back to you.”

Offer Alternatives – This one can be especially helpful these days with people having cell phones.  Granted, many people have gotten rid of their land lines and gone to a cell phone only.  If you do have more than one phone number that you use and monitor, you may want to change up the message a little bit.   “You have reached the voicemail of Sharon, owner, at My Company.  I am not available right now but please leave a message after the beep and I will get back to you.  If it’s urgent, please contact me at 123-4568.”  You might want to suggest that people contact you through email if you do not have an alternate phone number.  This may help to cut down on some of the calls that are not relevant as people may not want to bother with that extra step.

Sound Positive – When you record your message, you need to sound happy and cheerful. If your message sounds like it is forced, bored or cranky, people are less likely to leave a message.  Not only that, but they will hang up and feel cranky themselves.

Tell Them What to Do – In the examples above, I have included that the person should leave a message after the beep.  While this is obvious to most people, you may want to give your callers some specific instructions.  Hopefully this cuts down on the long, rambling messages some people will leave and prevent you from having an overflowing mailbox when you do get to check it.  You could expand your message to the following:

You have reached the voicemail of Sharon, owner, at My Company.  I am not available right now but if you leave a message after the beep with your name, why you are calling, if you need me to return the call, and your number, I would appreciate it.  If it’s urgent, please contact me at 123-4568 or at Sharon@myemail.com.” 

Have you implemented any of these techniques with your direct sales voicemail?  Do you find they help?

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Leave Voicemail that Gets Results

Not only is the phone a hated object in direct sales, but the dreaded voicemail is high up on the list.  For many, this is due to the fact that they do not feel that they are getting any results when they leave a voicemail as the majority of calls will not get you a callback.  But, if you do it correctly, you can leave a voicemail that will get you a call back as well as the results that you crave.

Be Quick – Make your message quick.  Have you ever had the machine ding and cut you off?  That means that you have spoken too much and you likely missed something that you wanted to say.  So change it so that you are quick and to the point.  Write a script if that helps you that just outlines the key points.

Context – It’s important that your recipient knows who you are.  They may get a lot of calls each day or it may have been a while since you talked.  Start with something like “HI Jane, its Sharon Lastname, we met last week at Susie’s Company Party.  You had indicated you wanted more information on having your own party”

Why? – You want them to return your call.  What should they bother?  Give them something that is compelling and makes them want to call you back.  Maybe you are holding the date that they indicated they were interested in but you can only hold it for so long.  If its near the end of a month, it could be that the sign up special will expire at the end of the month.

Mention the Time – Quite often the machine will note what time you called, but many people do not listen to that or the time stamp that is set can be wrong.  The message could state something like “It is currently 5 pm and I will be out of the office for a few hours, but you can call me back between 7 and 10 pm this evening.”

Give Alternatives – Give them a few methods to get in touch with you.  If you use a landline and a cell phone, you could leave a cell phone number or even an email.  Another option if text messaging your cell phone but this is a pet peeve with me as not everyone uses cell phone texting and may be charged for receiving a text.

Consequences – Include in your message the consequences of them not returning your call.  For instance, the message could be “I need you to call me back within 24 hours to confirm this date.  I know you really wanted it because your sister is going to be in town but my days are in demand and I cannot hold it longer than that.”  Using the words “I need” lets your customer know that they need to do this.

Try these small changes when you are leaving voicemails and see if your calls returned rate increases.  Please let me know what you find!

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Using Email Properly – Part 1

These days, most people have access to email.  Whether they have an account through their provider, through one of the many free services on the Internet or just through their facebook account, you can email them.  But, there are many people who do not use their email account properly and accidentally offend others without meaning to.  Do you do this?  If so, you could be losing business due to it.

Using Email Properly in Direct Sales

ALL CAPS – Do not use all caps in your email, this is seen as shouting.  Don’t those letters look loud to you?

Spam – Spam is when someone gets unsolicited junk.  This means that you signed everyone in your address book up to get your emails, even if they didn’t ask to be added.  Or, you email them every day with your current specials.

Rambling – Email should be short and to the point.  Just like you do not like listening to a long message on your answering machine, you do not want to have to read a long message.  Most people will end up just deleting the message instead of bothering to look for any important information.

Subject Line – You are given a subject line for your email message, use it!  This is what people use to decide if/when they are going to open the email.  If it just says “Hello” they are less likely to open it and think it is spam.  If it says, “This month’s specials from ABC Company” or something similar, they will know it’s about ABC Company and their specials and they will open it if interested.

Signature – This is another item that you can use in email.  Somewhere in your settings you can set it up.  In direct sales, you likely want to put in a signature that says something like “To find out more, visit my website at http://yourwebsite.com” or “To take advantage of this month’s specials, check out my website at http://yourwebsite.com”.  Depending on what you use for email, you can use graphics as well.  Make sure they are not too big and take up an entire screen.


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