Tag Archives: Online advertising

Book Review: The Women’s Home-Based Business Book of Answers

By Maria T Bailey

I will start off by saying that the subtitle of this book is “78 Important Questions Answered by Top Women Business Leaders” so you get an idea of the type of content you are going to find.

The book focuses more on the person starting a business entirely from scratch from finding a product/concept, to getting funding, to creating a business plan and moving forward from there.

Each section discusses a concept and then is full of personal antidotes in answer to the questions posed such as:   women home based

  • Juggling family
  • How they funded their business
  • How to be organized
  • Obstacles faced
  • Secrets to Networking
  • Daily Schedules

As I stated, the book is not geared to direct sales/party plans but there is still a lot of helpful information such as information on how to create a business plan and how you can market yourself.

The author includes some ideas on how to create a daily schedule which is more suited to someone who works from home but there are likely ideas that a person can take from that an adapt.  There is also a section on different types of advertising as well as using online marketing, but as the book is copyrighted in 2001, a lot of the information is now outdated.

She concludes the book by discussing an exit strategy if you plan to get out of the business and words of wisdom from a few people.

I did not see much in the way of interviews from direct sales companies but I did not expect to see any.

I think this could be a good book if you are looking for some inspiration and are not sure where to look.  There are multiple questions and areas that may gave you something to think about and consider in your own career.

Buy:  The Women’s Home-Based Business Book of Answers

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Ad Avenues: Six Mediums for Marketing your Business

You’ve probably heard the adage, “Build a better mousetrap and the world will beat a path to your door.” A metaphor describing the power of innovation, the phrase is misleading. Without good marketing efforts, innovation doesn’t lead to more sales. This is especially true in today’s society, where we are bombarded with advertising. Fortunately, there are tried and true, highly effective marketing mediums. These are our top six favorites.   Ad Avenues

Classic Internet Advertising

Who have you Googled today? Internet advertising gives you access to a huge audience of more than two billion global users. You have the luxury of being able to focus this audience by specific demographic characteristics. It’s super easy to track your metrics and can also be much cheaper than other forms of advertising. Here are the most popular forms:

  • Banners and Buttons
  • Search Engine and Directory Listings

Relationship Selling

Relationship selling is focused on developing long term relationship with customers, based on their preferences and individual needs. Remember, it costs you five times as much to develop new customers as it does to keep your old ones. People like to buy from who they know and trust. In order to sustain this relationship, you must have a quality, consistent product. Customers often won’t search the market if they know exactly what they will get from their current provider. Furthermore, to avoid losing any current customers, quickly resolve any complaints without hassle. Even if you lose a little money now by giving a refund or allowing a skipped payment, you make more in the long term by retaining that customer. Don’t let your pride chase away that person, even if they are in the wrong.

Social Networking Sites

Promoting and engaging your social networks is a critical part of marketing for many companies these days. Adding a staff member or two to develop and manage your social media accounts, with collaboration from your marketing team, is an extremely cheap way to advertise, with huge potential gains thanks to the vast memberships of these sites. If you go this route, however, you must make sure that whoever is in charge interacts with followers regularly, and only ever speaks positively and respectfully, no matter the circumstance. Such a direct connection with customers can be a two-edged sword, as daily updates can become daily PR headaches if you have the wrong person at the helm.

Direct Response Mail

Direct response continues to be a great way to build new customers. Companies, such as Star Direct Mail, specialize in attention-grabbing brochures, flyers, and other promotions. Some of these companies also create individual marketing campaigns for you, as well as research your customer base demographics. Furthermore, direct mail marketing is a fairly cost-effective ways to promote your business, and usually companies will offer rush jobs if needed.

Content Marketing

Content marketing trades something of value, usually knowledge, for the possibility of gaining a new customer. Articles, blogs, videos, and podcasts are examples. The goal is to get people to spend 15 or 20 minutes with your promotional material, as opposed to five seconds reading an ad. Also there may be more types of content marketing than you realize. Content marketing is not simply writing up a review of your product. Oftentimes it actually involves offering high-quality information more broadly about a topic related to your business, and only casually discussing your brand or actual product. The selling point here is actually the ability of quality information to drive traffic to your website.

Guerrilla Advertising

Does ambushing customers when they least expect it work? Yes, if it is done well. IBM used guerrilla advertising in 2001 by painting “People love Linux” logos all over the sidewalks in Chicago and San Francisco. You also see this sometimes in commercials that don’t appear to have any relevance to the product being advertised. As a way to extend this marketing past the event itself, be sure to professionally record it and promote it on the internet.

Public Relations Marketing

Public relations marketing uses the power of third party credibility to spread a promotional message. It is seen most often in the form of press releases, news articles and online buzz. The success of Harry Potter and PSY’s Gangham Style can be largely attributed to this medium. The catch is that your content must be so good that it becomes contagious, spreading from one friend to another. The goal is to influence peoples feelings or opinion about what you are selling.

From our cell phones to our email, companies are constantly searching for the best ways to get exposure for their product. We look for innovative ways to do it better, faster and cheaper. Popular marketing mediums are popular for a reason–they work. Don’t be afraid to give them a whirl.

About the author: A recent college graduate from University of San Francisco, Anica is a full-time freelance writer. She loves dogs, the ocean, and anything outdoor-related. For wonderful direct mail advertising, be sure to check out Star Direct Mail, who also researches your target audience and designs marketing campaigns.

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Advertise your Direct Sales Business

Just like any business, if people do not know that you are out there, then chances are you aren’t going to be making the sales that you want to.  So it’s important that you get out there and do some advertising.   That said, there are many different methods of advertising out there.  You can go online, you can go offline, you can find free advertising and you can find advertising that costs money.  It is up to you and your time and your budget.  

I have written several posts in the past about this topic so I am leaving you the links to visit them instead of posting them again.

Free Methods of Advertising

Typically, these methods of advertising will cost you money.  There may be some that cost you minimal dollars but I felt that it was close enough to free that it could be called free.

Free Online Advertising

Free Offline Advertising

Advertising your Direct Sales business by Guest Posting?

Paid Advertising

These methods can be on and offline but they will likely cost you money in order to do.  You may get lucky and find that the cost is very minimal or free, but typically, these methods will require money.

Paid Online Advertising

Offline Paid Advertising 

Direct Sales Online Vendor Events

Advertising that Costs Money

I have put these ideas separate as they not directly advertising but they are ways to help you advertise that will cost you money.

Making Your Business Cards Work for You

Places to Leave Direct Sales Catalogues

Business Supplies

Need help writing your ads?  See if these ideas help jazz them up!

Advertising your Direct Sales Business

 

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Outrageous Advertising – Bill Glazer

Wordle Cloud of the Internet Marketing Blog - ...

Image by DavidErickson via Flickr

This book is all about advertising – outrageous advertising!  If you are stuck on things you can do to advertise your business and you want to make sure you get noticed, this book has some great ideas and tips to help you be successful.  From tips to ways to use the white space on your current mail outs or how to write attention grabbing headlines, you will find it in this book.

The thing I like about this book is that Bill gives you specific examples of what he has done in the past as well as how they worked out for him.  He also provides examples of what others have done with their business and how well they worked out for them.

Even if you are not doing snail mail advertising, a lot of these concepts can be used in the online world, and I would imagine they should be just as successful.  This is especially true of topics such as how to create headlines and how to get more responses when you do send out an advertisement.

As I am writing this, I have only gotten through half of the book due to many demands on my time.  In looking forward, I see upcoming topics are reminding customers of your presence as this can be a big reason they haven’t purchased from you recently.

This book was published in 2009, so I am kind of surprised that there is not much focus on online advertising.  This may be a case of teaching what you know, and the author may not have had a lot of Internet advertising experience.

The one thing that does concern me with this book is that some of the outrageous headlines he uses as examples could come off as spammy.  But for the cost of using an online newsletter or doing a mail out, it doesn’t hurt to try them and see what types of results you will receive.

Would I recommend this book?  I think it is a good book to look through and see what types of ideas you may garner from it.  While its focus is not on direct sales, but advertising is a part of direct sales, it definitely has some applications that can be used to help expand your business.

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Paid Online Advertising

Image via Wikipedia

Be aware that some direct sales companies have rules about what type of advertising you do online – paid or not so make sure to know your companies rules first.

Directories – There are a lot of directories out there for direct sales sellers to get listed on.  Some may offer free advertising but the majority that I see allow you to post an ad for a fee.  It may be monthly or yearly.  It might be a good idea to ask about how much traffic the site gets before paying, depending on how much the fee is.  If the site owner won’t tell you, then you likely want to keep looking.

Classifieds – Some classified sites have both a free and paid option on them.  For instance, the site I use is free but if you want to get a featured ad, or be shown on each page, then you have to pay.  It’s up to you to decide if you feel this is worth the cost.

Forums – There are forums that will allow you to advertise for a fee.  Depending on the forum, this may be a good idea.

Do you have some other ideas of places to advertise online?

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