When it comes to running your own business, whether it is direct selling or not, it can be scary. Your income is not guaranteed and you are careful about spending your earnings so that it will go further. But when you are approached to donate or give away a product, it can send your heart into palpations due to the lost revenue. Fear not, there are many valid and good reasons for giving something away.
By giving something away, you are getting your name out there. Chances are your name is going to be mentioned at least half a dozen times. Make sure you give them many business cards to put out with your item so that if people are interested in purchasing one if they don’t win, that they can contact you.
If the person who wins your product is not familiar with what you sell, they will be now. Hopefully they use it and are able to tell people about how they like it and then they will buy more. Even if they do not like it, they may know people that would and will make sure to inform them.
You may have a customer that is on the fence about your product. Maybe they have heard about it and want to try it but are not willing to spend the money. If they have a chance to try it, it may be enough to push them over the edge to make the purchase.
If you are doing a door prize, people are going to enter. People see free and they want it. On your entry slip, you want to make sure to get a phone number and an email address. You can then add them to your email list and hopefully convert them to customers. By letting people know you are giving something away, they are more likely to stop at your table and check things out.
An item for giveaway does not have to be expensive. It could be something that you won from your company, a discontinued product or something that you ordered for demonstration. The business you gain should offset the cost and you will be ahead in the long run.