Tag Archives: promoting your direct sales business

Uniqueness is Crucial with Online Direct Sales Promotions

When you join a Direct Sales company, no matter which one it is, you may feel like just one in a crowd of many hundreds, possibly even thousands, of consultants. If there are several people from the same company in close proximity, being unique in a sea of many is crucial for your online direct sales business.

Be Unique

stux / Pixabay

One way to make yourself stand out from among the crowd is to have a webpage associated with the parent company that you’re working with. You may have already been given a company webpage, but everyone has one of those. The name of the game is being unique, and a company page doesn’t say that.

Before purchasing a domain name, however, read up on your company’s rules for online marketing. You don’t want to do anything that will jeopardize your standing with them. If they don’t have a problem with it, by all means, create your own web page.

Optimally, you should already have a domain name picked out before you start your business, but don’t feel locked in to having the company name as part of it. In fact, you can choose something different from the company name so you can keep the domain if you ever separate from them. Come up with some ideas and then see if they’re available. Don’t be afraid to purchase more than one if you really like the name. If at all possible, try to find a name with a dot com extension – not that they’re any more valuable, but they’re more recognizable and easier to remember.

After you have your website domain purchased, you can begin to fill it with unique information. Don’t use only the information provided by the company. Add other value to the site, as well. If your company sells cookware, why not include great recipes that can be made with that cookware. If your company sells toys, provide articles that extol the virtue of playing with those particular types of toys. The options are endless and are only limited by your imagination.

OK, you have a domain; it’s filled with original content that compliments the product your direct sales company has to offer. What else can you do to stand out in the crowd? What else will make your online presence unique from the many other consultants or associates? Why not try adding audio or video to your website?

If you have spent any time at all on the internet, you’ll have seen the popularity of websites such as YouTube. Audio (podcasts) and video (webcasts) files haven’t been added to very many business websites yet, so if you put one on yours you’ll be seen as an innovator – someone to emulate as the popularity of the business tool expands. Besides, as well as being able to communicate with your team and prospective customers on a different level, podcasts and webcasts are just plain fun.

Regardless of the fact that you are running a direct sales business and have been given the same training and tools to do so, you don’t have to be like everyone else in the company. There are ways to make your online direct sales business stand out. Create your webpage with your own domain name, provide great content that will drive people to your site, and then add audio or video segments for your customers and team members to enjoy. You’ll be glad you took the initiative and decided to be unique.

Ways to Use the Internet to Promote Your Business

One important tool for any direct sales business is the Internet. Using the Internet enables you to reach a wider audience than your neighborhood which can result in additional sales. There are a few good ways you can build your direct sales business online.

Using the Internet to Promote your Business

SplitShire / Pixabay

The first step is to build a website that lists the details of your business as well as your contact information. You can do this yourself or you can hire someone very inexpensively using a freelance bidding site like oDesk or Fiverr. You should put the address of your website on your business cards and flyers as well plus anywhere else that you think people might see it.

Next, you need to promote your business online. Submit articles to article directories using product names as clickable links back to your site. This will help you gain ranking in search results. Join forums related to your products and always put a link to your site in your signature in forum posts and emails. Then post on forums frequently to build up trust and drive traffic to your site.  The more that people see your name and your website in front of them, the more likely they are to actually visit it.

You can also host online parties instead of doing party plans the traditional way. This usually involves booking a chat room and inviting friends and other interested people to join. You can play word games such as unscrambling the names of products or have guests search your site for product information and award a prize to whoever finds it first. Toward the end of the party, open up the floor to questions and then take orders.

If you have a decent budget, you can also promote your business using paid advertisements online. This can also be helpful if you want to recruit people for your downline for a multilevel marketing company.

How to Effectively Promote your Business using Printed Products

This is a guest post by Andrew Black

To promote your business, whether it is newly launched or successfully running, an organization needs to reach people. Promotion of your business is termed marketing in the modern world and usually it turns out to be the difference between the failure and success of a company or a product. Most of the products used for promotional purposes have the company or brand name printed on them along with the logo of the company. Sometimes a message is also conveyed using these items.

Printed products help you reach more and more people. T-Shirts top the list of these printed promotional products. Distribute your t-shirts during a seminar or an exhibition or give them to your employees. Whenever someone wears your t-shirt he/she is working as a moving billboard for your company. You can sponsor a sports club, give them hockey sticks, bats, balls or other equipment with your name and logo printed on them. You can also design a kit for a club team to make your promotion more effective.

Clocks are one of the most effective printed products for the promotion of your business. With a big, clearly visible logo and name of your company printed on it no one can miss it. A clock is one of those things that you will see wherever you go, whenever you go. Even a person working or living it that room will check the clock at least 10-15 times a day. There is a huge collection of things you can use to promote your business. Modern technology has made it much easier and more cost-effective to have your business information printed on an object. Whether it is a mouse pad or key chain, or items such as a baseball or a cap, it can be converted into a promotional item easily.

Even though using printed products to market your company is a relatively cheap way, it does cost a certain amount of money. If you are starting a new company you will definitely need to cut on expenses used on promotional items. Therefore your first consideration should be cost versus the outcome. For example, don’t hand out relatively expensive promotional mugs if you think that they are not giving you value for money or you should not hand them out at places where there is a less probability of success.

The most cost-effective and the most effective marketing product is a pen. A pen is an item which is used everywhere and by everyone. It is also one of those products which changes hands most. After the pen, the key chain is the next most feasible promotion item. Used almost everyday and everywhere a key chain is almost as effective as a pen, however it does not change hands.

Using items to promote your business is an effective way to attract potential customers and gain a positive customer review. Keep the target audience in mind when designing your marketing campaign because they are the focus of your campaign.


Andrew Black is definitely an enviromentalist and Branding expert. He is currently promoting alternative Promotional Products Australia and  branded promotional clothing as part of is actually Environmental Custom Gear Campaign.