Tag Archives: Promotional merchandise

Talking the Talk: Six Musts When Trying to Reach New Prospective Clients

To thrive among stiff competition, your business needs to always be reaching out to new prospects and winning them over. There are several good methods that should be incorporated into your regular marketing efforts.   billboard-advertisement

Stop Promoting to Anyone

Promoting to anybody with a pulse often wastes marketing dollars. Realize that everyone that sees your message is not going to be a customer. Develop an ideal customer profile of people that truly have a need or desire for what you sell. Adjust your marketing to focus on this target group.

Educate Prospects

People are often hesitant to buy when they are not familiar with your company or products. Provide prospects with lots of detailed information about the benefits and uses of your products and services. The more someone knows about your company’s offerings, the more they will know whether your services apply to them or if what you have to offer is really something they want.

Get Customer Reviews

Ask your current customers to write reviews. Customer reviews are a powerful way to attract new customers. People often read reviews first to discover all the pros and cons about a company’s products or services. Existing customers can provide unique insights that are helpful in this regard.

Establish a Relationship

Offer an online newsletter and encourage prospects to sign up. Use this opportunity to build trust by providing beneficial information about your company and products. When they like you, they will turn in to buyers. This also creates customer loyalty because they will actually feel like they are a part of something.

Give Away Free Stuff

A favorite business marketing strategy is to give away free promotional products to customers and prospects. Each item you distribute can be customized with your logo, and may also include a short tagline along with your contact details such as your URL or phone number. Choose popular items such as custom laptop bags by HALO that are useful and portable.  Promotional products are a wonderful form of marketing in that they will remain in circulation for years, making them an extremely effective and cost-efficient form of advertising.

Trade shows are ideal for giving away free stuff. People’s eyes light up when they receive gifts like HALO branded solutions promotional bags. Everywhere their bag goes, it will be seen by countless new prospects. Your business will get lots of effective advertising from these types of highquality products.

Cater to Their Desires

Know what potential customers really want when they seek out companies like yours. Successful selling involves figuring out what people want and then giving it to them. Conduct market analyses to find out what products and services are likely to attract customers to your business.

Check out your most successful competitors and see what they offer. Find ways to put a unique twist on your offerings to stand out from the crowd.

In order keep business flowing in any economy, it is essential to market to prospects in ways that turn them into loyal customers. Use proven marketing strategies like these to spread brand awareness and increase sales.

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Four Promotional Items Your Customers Can Carry In Their Pockets

A company’s promotional products should be both meaningful and useful. These promotional products can be imprinted with your company’s logo and contact details so every time they are used by current and potential customers, you gain marketing exposure. Offered at various special events, they should serve as a reminder of the company so customers will continue coming back to do business, and they should also be gifts that customers can conveniently use with fondness and appreciation.   Promotional Items

Key chains

Custom key chains are a popular item for everyday use or for a spare set of keys at home. Few things are more obnoxious than loose keys. Promo key chains come in all sizes and designs, along with a full range of colors. A flashlight fob add-on comes in handy and can be imprinted with the company name and contact information for easy reference.

Flash drives

Computer flash drives are a terrific memento that almost everyone can use nowadays. They provide a great way to transfer information from one device to another. With your company’s logo and name imprinted on them, they will serve as a constant reminder of your generosity and thoughtfulness. Many custom flash drives come with a folding insert key that provides convenient pocket storage and carrying. Frequent usage means your company will often be remembered with appreciation.

Loyalty cards

Your company’s discount or rewards card, perhaps good for a 10-percent or 15-percent discount, will be a constant companion in your customers’ wallets. In addition to offering regular discounts, your company loyalty card could be used to offer an additional discount during special sales events and to rack up points for eventual redemption. Many large businesses like supermarkets and banks use them routinely, so customers are beginning to expect them and appreciate the companies that offer them.

Pocket calendars

Pocket calendars with attractive, colorful designs are easy to find and use in a wallet. Checking dates from time to time will give customers added exposure to your company’s contact information and keep your business in the forefront of their awareness. Plus, the calendars can become a quick reference point for future appointments and meetings. Combined with pocket planners, they can take the place of, or work in conjunction with, an electronic reminder on customers’ smart phones. Some people prefer a printed planner to the electronic version. A calendar or planner provides a convenient way to check dates, schedule appointments and record contact information. If you are going to order calendars, be sure your product is the best by using the promo product leader.

Mementos and gifts like these are inexpensive to purchase for customer giveaways. Offer them at commemorative events, company celebrations, anniversary parties and other community programs where they are sure to be a hit. Consumers tend to remember and do business with companies that give promotional gifts that include contact information as a handy reference. Get yours ordered now and start building customer loyalty.

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Going the Extra Mile: 4 Ways to Impress Your Potential Clients

Whether you are in business for yourself or work for someone else, you probably spend considerable amounts of time trying to build relationships with clients. And as everyone who has ever sold anything to others knows, products and services can be bought anywhere. It’s the relationship and related trust between a customer and his client that makes the difference. For this reason you are probably constantly trying to impress your clients. This article will serve as a primer for doing just that.   Going the Extra Mile

Be Professional

It might go without saying, but it’s still often forgotten that image is everything. Let’s say two people come to your office for business. One is unshaven and with clothes that are dirty and disheveled. He takes notes on a cheap note pad with a sharpie pen. The other is clean cut and dressed in a Brooks Brothers suit. His paperwork is neatly organized in a leather portfolio and he takes notes on an electronic device using a stylus pen. With whom would you do business?

Mention your VIPs

If a salesperson entered your office and told you that you were his first-ever prospective customer, you wouldn’t be very impressed, would you? On the other hand, if he told you about other clients who used his services with good results, you would be more tempted to buy what he’s selling, wouldn’t you?

People Love Free Stuff

Giving gifts is a great way to impress customers. And the gift doesn’t need to be expensive either. That’s what makes promotional products so effective. Not only are they inexpensive, but they can be personalized in any way you wish. Custom keychains and other personalized items can be imprinted with your company’s logo and contact details so every time they are used by current and potential customers, you gain marketing exposure.  Promotional products like these act as walking billboards, ensuring that you gain repeated marketing exposure every time they are used by recipients.

Over-Deliver

Everybody remembers the instances when someone went an extra mile and came through when it wasn’t expected. Even better is the fact that these little gestures often don’t cost anything to deliver. Go the extra mile. Over-deliver and under-promise. Make the client feel that he is special and that you went out of your way to give him something extra. Chances are good that your actions will be rewarded and probably even reciprocated.

If you’re looking to expand your client base, it is worth it to strive to impress those who could be potential customers. And remember, in many industries, anyone could be a potential customer—so every aspect of your business needs to run smoothly and be ready to impress. You never know when a potential customer is watching!

 

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How to Effectively Promote your Business using Printed Products

This is a guest post by Andrew Black

To promote your business, whether it is newly launched or successfully running, an organization needs to reach people. Promotion of your business is termed marketing in the modern world and usually it turns out to be the difference between the failure and success of a company or a product. Most of the products used for promotional purposes have the company or brand name printed on them along with the logo of the company. Sometimes a message is also conveyed using these items.

Printed products help you reach more and more people. T-Shirts top the list of these printed promotional products. Distribute your t-shirts during a seminar or an exhibition or give them to your employees. Whenever someone wears your t-shirt he/she is working as a moving billboard for your company. You can sponsor a sports club, give them hockey sticks, bats, balls or other equipment with your name and logo printed on them. You can also design a kit for a club team to make your promotion more effective.

Clocks are one of the most effective printed products for the promotion of your business. With a big, clearly visible logo and name of your company printed on it no one can miss it. A clock is one of those things that you will see wherever you go, whenever you go. Even a person working or living it that room will check the clock at least 10-15 times a day. There is a huge collection of things you can use to promote your business. Modern technology has made it much easier and more cost-effective to have your business information printed on an object. Whether it is a mouse pad or key chain, or items such as a baseball or a cap, it can be converted into a promotional item easily.

Even though using printed products to market your company is a relatively cheap way, it does cost a certain amount of money. If you are starting a new company you will definitely need to cut on expenses used on promotional items. Therefore your first consideration should be cost versus the outcome. For example, don’t hand out relatively expensive promotional mugs if you think that they are not giving you value for money or you should not hand them out at places where there is a less probability of success.

The most cost-effective and the most effective marketing product is a pen. A pen is an item which is used everywhere and by everyone. It is also one of those products which changes hands most. After the pen, the key chain is the next most feasible promotion item. Used almost everyday and everywhere a key chain is almost as effective as a pen, however it does not change hands.

Using items to promote your business is an effective way to attract potential customers and gain a positive customer review. Keep the target audience in mind when designing your marketing campaign because they are the focus of your campaign.

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Andrew Black is definitely an enviromentalist and Branding expert. He is currently promoting alternative Promotional Products Australia and  branded promotional clothing as part of is actually Environmental Custom Gear Campaign.