Tag Archives: recruiting

Creating a FAQ

Do you have a lot of ads posted or find you are getting a lot of inquiries about joining your direct sales team?  Get tired of answering them and feeling like you just keep repeating the same things?  I highly recommend creating a FAQ document that you can use at in person events and through email.  

I had created mine within a year of being in business as I was heavy into recruiting and this answered a lot of questions without me having to repeat myself.  I always encouraged people to ask me more in depth questions but this usually was enough to satisfy them in the thinking process and also to bring up items they may not have thought of.

Topics I included:

  1. How long shipping took to me and one other place in the country that I knew of
  2. Cost of shipping
  3. Where products were made
  4. Level that commission started at and went up to
  5. Quotas
  6. Do you have to recruit?
  7. How credit cards would be processed
  8. Local taxes
  9. Income tax

What you choose to put into your FAQ is up to you.  Look through emails you have had from prospective demonstrators and see what questions are common.  Think back to the questions you asked when you joined as well as those asked by those on your team.  If your company has a Facebook page or there is a page full of consultants, see if any of the frequently asked questions could go into your document.

You also want to keep this short.  One or two pages at the most in a question and paragraph format, preferably a shorter paragraph under 100 words or so.  If you cannot do it that short, maybe it is a question to deal with when talking or you could ask someone else to help you shorten it.

Where Should You Recruit?

The short answer is everywhere you possibly can.

You want to recruit locally and you want to recruit those who are at a distance to you.  Recruiting those who do not live near you can be harder but it is not impossible by any means.  This allows your team to grow wide and then deep where if you only recruit locally it can become tough to recruit after a while (especially in a small community). Of course, it all depends what your goals are with your direct sales business.

English: Uncle Sam recruiting poster.

Skip the Army and Join Direct Sales

Local Recruiting

These recruits are easy to find.  They are the ones that come to your parties, ask questions about the product and are curious.  They may approach you after the party and ask about joining or you may have to talk to them a bit afterwards to find if they are interested.   Obviously not everyone you talk to about the opportunity will sign but if you talk to enough people, you will gain a teammate.

While you may think that local recruits are the best, sometimes they can be more difficult to work with.

Distance Recruiting

There are several methods you can use to find these people:

Attend a local party but are not actually from the area

Find your website through a variety of methods

Someone you strike up a conversation with while you are on the road

These recruits can be tougher to work with as they are not local.  Find out what they want to do with their direct sales business and help them the best you can.  Find them local meetings they can attend or other consultants in their area that they can get together with.  Help them advertise to get parties going and invite them to join any team training you do through online methods or through the phone.

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Recruiting using the Internet

The Internet can be a great source for recruits. Many people have successfully built their direct sales business by using the Internet for both sales and sponsoring.

One thing you have to remember is that email is impersonal, and easy to ignore. You will get inquiries, and not necessarily many sign ups. Try and get phone numbers for follow up if at all possible.

Look for places with free advertising – Some companies do not allow you to pay for online advertising. Write up ads either based on info from your company website, or from your own head. If you are using your own head, make sure to verify your information from the company website though if it is a more factual advertisement. Make sure you check the terms of the classified site you are using, as some are very fast to delete your ads if they feels they are against the terms.

You can get bogged down with finding free places to advertise. Try and find sites that are popular and people around you have heard of. The more eyes that see your ad, the more likely you will get a response. If you aren’t sure of what a good site might be, ask friends and family what sites they use when looking for something.

Disclaimer: If you are doing any online promotion, you need to make sure you get online at least once or twice a day to check emails. The Internet world is a fast one, and if you don’t respond quickly, they will find someone else or lose interest.

Message Boards/Yahoo Groups:
There are a lot of these out there, and a person could spend days on them. When you are on message boards to recruit, there are a few pieces of advice to follow. Get onto the site, introduce yourself, and get involved. Don’t just post your business, post in the chatter threads – ask questions, get known. Make sure you check out their advertising policies. Some boards only allow you to advertise in certain folders, or on certain days of the week.

Social networking Sites:
Do you have a profile on Facebook/MySpace or any of the other popular sites? If not, you should have one. If you already have a profile, then create a fanpage. This is a great place to post when there are promotions, monthly specials – both sales and recruit, and any other information. On a fanpage, you can keep all the information strictly about your business. On a regular profile, you should have both personal and business, you don’t want to sound like an ad only and have people ignore you.

Nowadays a business must have an Internet presence, but they can also use it to their advantage to advertise and build their business.

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Where to find Recruits?

So you’ve decided to start recruiting but you aren’t sure where to start?

The best leads are from your parties.  Listen to the people and what they are saying.

Hints at a party:

  • She asks about the products.
  • She has a lot of the products and tells everyone about them.
  • She brings someone with her.
  • She lingers after the show waiting to speak to you.
  • She makes eye contact when giving your recruit spiel.
  • She spends time looking over the catalog, checking all the details, and looks at the recruiting information.

These are all hints that you should talk to them.   You want to plant seeds during your presentation saying things like, does this seem easy to you?  It is.  I earn on average $100 from doing a 2 hour party.  Or, you could buy that at 25% off if you were a demonstrator.  Things like that.  If someone is helping with your presentation, tell them you want to talk to them after, as you think they will make a wonderful consultant.

Make sure you ask every person if they are interested.  You never know who will sign up and be your next superstar!

You always want to have a recruit package, or three, with you at a party.  This should include a current catalogue, the current signup specials, several business cards, and whatever else you feel appropriate.  I have a cover letter outlining the business, an FAQ page, and the top 10 reasons to buy the product.

Make sure to talk to your potential recruit, ask if they have any questions, answer them, and make an appointment for a follow up call.  If you don’t know the answer, ask them if you may get back to them with the answer at the follow up appointment.  You may get lucky and have someone sign right there, but usually they need to discuss it with a partner, a family member, a friend.  Follow up within two or three days.

Important: Answer their questions honestly.  I do tell people, I personally…. X y and z.  But that doesn’t mean it will happen to you.  I know others who A b and c.  People can tell if you are lying, don’t.  You are better for it.

If you follow these steps, you should start getting some results from your recruiting efforts.  Not every person you talk to will sign, but for each person that says no, you are that much closer to the person that says yes.

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Why build a team in Direct Sales?

When in direct sales, everyone knows that you can build a team to generate more income.  But that is not the only reason that people tend to recruit.  In reading a message board full of direct sales consultants, many different reasons for recruiting came up and some of the answers were quite surprising.

Helping Others

Helping others succeed is a big reason for many people to sponsor others.  They had someone who believed in them and helped them to reach their goals, and they wanted to do the same for others.  This could be anything from making a few extra dollars a month or making enough income to be able to stay home with children.

Energizing their Own Business

Sponsoring local people is a great thing, as then you can get together and brainstorm ideas to help each other out.  It is amazing how much energy you can get for your own business when you are working with someone else to improve theirs.  Not only can you get together to brainstorm, but you have someone to help you with events, or back you up if you have too many parties or have something come up at the last minute and you cannot make it.  You can also split costs with a local team as you can combine orders and split shipping, or you can share a booth at an event and split that cost.

To Make Incentives

Many companies offer incentives to their demonstrators as they increase their team.  These may be travel, jewelry or even money.  Every company has a different plan but there is typically something offered.  There is not always a sponsoring element to it, but sometimes that is a big part of it.

Recognition

There are some people who are motivated by recognition and not just money.  By sponsoring people, they get recognition from their upline and the company in a variety of ways.  Their name may be mentioned in the company newsletter, they could be honored on stage at the company’s convention for their achievements, and they could earn rewards such as money and other incentives.

Perks

Some companies have different perks as you reach different management levels.  This may be something such as being able to purchase special items or certain perks that are only available to those at that level or higher.  There could be a bonus program or other incentive program that is only for those that reach this level or higher as well.   One of the perks that many companies are now offering are cars or house payments.

Remember that every type of personality has different things that will inspire them.  While someone may do everything that gains them money, others may not care about the money but want the recognition.  When you are ready to sponsor, knowing why you want to sponsor and why others choose to sign up will help you to have better results.

Recruiting Online

The Internet can be a great source for recruits.  Many people have successfully built their direct sales business by using the Internet for both sales and sponsoring.

One thing you have to remember is that email is impersonal, and easy to ignore.  You will get inquiries, and not necessarily many sign ups.    Try and get phone numbers for follow up if at all possible.

Free advertising – Some companies do not allow you to pay for online advertising.  Write up ads either based on info from your company website, from your own head or use other ads for inspiration.  If you are not using company ads, make sure to verify your information from the company website if it is a more factual advertisement.  Make sure you check the terms of the classified site you are using, as some are very fast to delete your ads if they feels they are against the terms.

Finding Free Advertising – You can get bogged down with finding free places to advertise.  Try and find sites that are popular and people around you have heard of.  The more eyes that see your ad, the more likely you will get a response.  If you aren’t sure of what a good site might be, ask friends and family what sites they use when looking for something.

Disclaimer:  If you are doing any online promotion, you need to make sure you get online at least once or twice a day to check emails.  The Internet world is a fast one, and if you don’t respond quickly, they will find someone else or lose interest.

Message Boards/Yahoo Groups:

There are a lot of these out there, and a person could spend days on them.  When you are on message boards to recruit, there are a few pieces of advice to follow.   Get onto the site, introduce yourself, and get involved.   Don’t just post your business, post in the chatter threads – ask questions, get known.   Make sure you check out their advertising policies.  Some boards only allow you to advertise in certain folders, or on certain days of the week.

Social networking Sites:

Do you have a profile on Facebook/MySpace or any of the other popular sites?  If not, you should have one.  If you already have a profile, then create a fanpage.  This is a great place to post when there are promotions, monthly specials – both sales and recruit, and any other information.   On a fanpage, you can keep all the information strictly about your business.  On a regular profile, you should have both personal and business, you don’t want to sound like an ad only and have people ignore you.

Nowadays a business must have an Internet presence, but they can also use it to their advantage to advertise and build their business.