Tag Archives: Search engine optimization

Social Media and Search Rankings: Keywords Are Your Friend!

You’re probably aware of how companies go to great lengths to appear on the first page of Google’s search results. High rankings usually mean increased traffic and better sales. Social sites like Facebook, Twitter, and even LinkedIn are also great places to be noticed. Keywords — a tried and tested SEO element — are becoming an important part of social networking.

keyword blueprint

keyword blueprint (Photo credit: SocialMediaScience)

Optimizing a website with keywords and phrases helps search engine algorithms rank it. While significant for companies, individuals can also take advantage of keywords when starting a business or looking for a job. Companies have gone the distance to optimizing their websites, even hiring an SEO company to maximize success.

Can a Profile Be Search Optimized?

Major social sites are increasingly being used to find information on companies, for example by HR departments to vet candidates, and to search for experts in different fields. In effect, their search functions are often used in a similar way to larger search engines. As such, you need to decide which words will best optimize your profile.

The individual site can make all the difference in the keywords. On professional networking sites like LinkedIn, industry terms and job positions are better listed in their full form. You may, however, get away with abbreviating words and giving the actual product more priority on Facebook. Study the tone of the site, the competition, and the keywords most associated with your type of company before proceeding.

Is There a Smart Way to Add Keywords?

Most social media sites offer you a chance to write summaries, headlines, and status updates. All are excellent opportunities to include keywords; the ideal word in a headline, for example, will make your profile more visible on the social site and Google at the same time. Any chance you get to provide a description, like with a summary, is an opportunity to steam ahead of the competition.

Photos, a common thread with most social networks, are another focal point for profile optimization. When you write a caption, including keywords can help search algorithms index your profile. Plus, most people cannot resist looking at images and reading their captions, which enables you to hone in on your social media marketing. In addition, don’t forget about the words you place in status updates; getting this right can put you at the top of the search results.

When Keywords Are Not Your Friend

Basically the same rules apply to optimizing a website as a social media profile, as far as keyword stuffing and other questionable SEO tactics are concerned. Use your phrase too many times and in an unnatural way and the rankings will likely suffer. The search engine powers that be will strip your high rankings title, or eliminate your profile from any search queries.

Do your research and don’t jump into things too quickly. A good profile takes time anyway, so you can get a start on things while social media picks up steam as a marketing tool. Begin planning your strategy for Facebook, Twitter, LinkedIn, and even Google+ now and once the competition discovers the benefits, you’ll be ahead of the game.

Byline: Carly is an aspiring writer who currently works for a SEO company. She’s passionate about everything related to marketing, specifically Internet marketing. In her spare time she loves writing about anything and everything. She loves that blogging allows her to share her writing with people all over the world.

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Generating new business with online marketing: How

Online marketing has emerged out as an indispensible tool for generating new business. In today’s cut throat competition, it has become mandatory to advertise your business online. The moment you build your business website, you set forth a profit target or revenue which you look forward to generate from your business site. It is required to clearly communicate to your prospective customers about your business along with enlisting the different benefits of procuring your products. Besides, you need to monitor your business including the revenues which your business has generated. The following are ways of generating new business with the help of online marketing.


Define your business goals

Before you device any online marketing strategy for your new business, you need to set your business goals and objectives. To be specific, you can categorize you goals as general goals and online marketing goals. The former would help you in understanding the amount of money you want to make every month along with working out the number of leads you want to achieve and lastly the profit you look ahead to make. Whereas in your online marketing goals, you need to set a target of generating the number of leads from your website along with the estimating the amount of money you look ahead to invest per lead along and the total money you want to spend through other ways of lead generation.

Optimize your website

This is among the most important step when you talk about generating new business with online marketing. You need to optimize your site as per your exact requirements. You are supposed to make your value plan extremely clear over each and every page of your website, so that when visitors come there, they simply understand what they have found out. This step would require a couple of things starting with a competent website design. Your site should be easy to navigate, competent enough to cater the right message instantly along with addressing the needs of your prospective customers. In terms of marketing this is known as designing for a persona.

Secondly, your site should have a proper call to action backed by a clear business proposition since without that the action call will simply not work. Take your visitors to pages where you have exact information which your prospective clients are looking out for. Thirdly, you need to check the competition of your niche area over the web. You need to search out keywords which match your business. This will help you in search engine optimization and other forms of internet marketing like Adwords and PPC. Lastly, you require a proper SEO strategy for your websites so that when your prospective clients search products or service related to your business; your site should come over the top at different search results.

Content marketing

The best way to attract your prospective clients is to via content marketing. With content marketing you can help in rendering information to your visitors in various forms including newsletter, articles, PRs, reports, books, etc. The best way is to create a blog showcasing your business and the products or service you deal with. This can pull good traffic towards your blog or website and thus can help you in getting new business. In this way, effective content marketing pulls your prospective clients and convince them to produce products from you.

Social media

Today, social media sites like Facebook, Twitter and Google Plus have become more than networking sites. Here, the online marketers use several marketing tools to promote their brands. There are many opportunities to promote your business over these platforms. All you need to do is to exploit these opportunities and pull good traffic towards your business site or blogs. People coming towards your site could be then converted into your clients thus giving your new business.

Wrapping up

Today, the online marketing has become an integral method of attracting new customers and making business profits. If you are interested in using this method, the above steps could certainly help you in generating new business with online marketing. Hence online marketing is not just a tool but could be called as a key to success.

About The author: Margaret Jules is an internet marketer/blogger. She loves travelling, meeting new peoples and SEO Services. These days she is working on feature that is related to SEO Morpheus that has affected due to recent Google and penguin update.

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Tips and Tricks Beyond the Home Party

You’ve mastered the home party, and you think you’re ready to take on some recruits.  Before you commit your time and energy to expand your role in direct sales, you need to have working systems in place for client management.

Client Management and Follow-Up Tips

Before you take on recruits, your client management system needs to be foolproof. If you have to flip through three different notebooks to find a client’s information, you’re not ready. If you don’t have a follow-up system in place, don’t even think about it.

Building your Client Management System

  • A spreadsheet document that contains each client’s contact information, date of purchase and hostess.
  • The spreadsheet should also include the amount of the purchase and the status of the purchase (Backordered, ordered, delivered) with the ETA or the delivery state.
  • Because you read left from right, leave the first column blank for special notes. This will allow you to manage issues like single-item backorders and customer complaints efficiently.
  • It is also a good idea to keep physical copies of invoices to keep track of which products the customer has purchased. In my opinion, the best practice is to maintain an alphabetical file for a year before moving the invoices into a bank box or shredding them to maintain client confidentiality. This generally requires an end-of-the-month purge.
  • For the uber-organized direct salesperson, color-coding can help manage follow-up phone calls. I like to use a 3-color system: (yellow) passive follow-up is needed, (red) when active follow-up is needed and (gray) when all follow-up has been completed. Obviously, uncolored rows will be orders that have been ordered but not delivered. As soon as deliveries are made, the information should be highlighted in yellow to indicate that follow-up phone calls are needed. This may be difficult for salespeople who are mobile, but making notes to update the system will make it easier to manage a large client base.

Fun Follow-Ups for Retention

  • Send holiday cards to your clients at the end of the year along with your business’s holiday catalog. The more personal you can make it, the better!
  • Send a newsletter via e-mail to clients to coincide with major product roll-outs. (Note: This will require you to maintain an e-mail directory. You may have to remove people upon request, and you should never include an unsatisfied customer in the directory.) As your client base begins to grow, you may find that some clients will return to you frequently for information. If you feel it would be more efficient to create a weekly or monthly e-mail newsletter for a specific group of clients who are especially loyal, then you can whip up a short e-mail about a featured product or even use promotional material from your company.
  • Don’t hesitate to reach out to a client individually to pitch them a new product that you know they will love. The more often you can match up someone’s personal needs with your product, the more trusted you will become. (In the beginning, you can rely on invoices to pitch related items to multiple clients, but eventually, your client base will grow too large. This is why maintaining personal connection is important. After parties, make notes about the personal information you gathered from your clients.)

Granted, you may already have a great client management system in place. In fact, you may be able to offer more advice (please do so in the comment section), but for those of you who haven’t gotten the kinks ironed out yet, you will need to work on adopting a system that works seamlessly and efficiently.

If you are interested in recruiting others, you will need have an organizational system in place (with guidelines such as “follow-up all delivered orders within 2 weeks”) so that you can manage your team and streamline productivity. If everyone is working with the same structure, then it will be easier to lead them to success.

The second element, fun follow-up, is something that you can actually provide for your entire downline – to an extent. Remember, their success is your success; but you also want to allow them to be independent. For example, you can write the mass newsletters and maintain the e-mail director for everyone, but your recruits will need to pitch individual products to their clients and write holiday cards. You can’t require them to follow in your footsteps, but you can certainly encourage the idea. (For example, you can offer to purchase the Christmas cards and host a writing party.) Encourage creativity and ask your team for fun follow-up ideas. Give prizes to the most innovative and effective ideas.

Karen Smith is a freelance writer and business blogger whose primary goal is to inform her readers about pursuing a business degree online. She also enjoys writing about small business trends, Internet marketing, personal development, and sustainable living. Karen welcomes your comments below!

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How a Blog can Help Direct Sales

If you’re online, you’ve heard of blogs – you’ve probably even read a couple of them. So you have an idea of what a blog is.

But have you thought about using a blog as a marketing tool in your own business?

It seems too hard

mappa_blog

mappa_blog (Photo credit: francescopozzi)

Let’s look at the usual negatives first as you need to answer these before you can see the value of a blog.

  1. I don’t have any money for marketing
    Blogging costs more time than money – blog software is free and you can have it hosted for free, too (whether that’s the best option we can discuss another time!) All you have to do is write some posts – any other expenses are optional.
  2. What can I write?
    About your products and parties is the simple answer – include stories of people using your products (as intended and in creative ways), testimonials and unusual parties (different times, locations and themes are interesting). Add in company and personal news and things you learn along the way, and your blog is filling up
  3. I’m not good at writing
    You don’t have to be Shakespeare to write a blog so don’t be too hard on yourself. If you really can’t write, get some help with the writing or have your work edited, and start reading up to improve your writing skills
  4. My direct sales company won’t let me
    Make sure you understand the rules properly – you may be able to blog without naming the company for instance – but this point must be considered to stay with any agreements you have signed.

Advantages of blogging

You’re running a business and you want people to know about it, yes? Well, here are some ways that a blog can help you achieve your goals:

  1. You get more exposure to potential customers and recruits – directly through the blog but also for additional traffic to your main website if you have one
  2. It is cheap so you can blog even if you can’t afford much else in the way of marketing
  3. You can show people who you are – if I read your blog and feel friendly about you I am more likely to host a party with you than if I just see your name in a directory.
  4. You get to show off your knowledge of your products so I can trust you to lead me to the right product for my situation
  5. You show you are generous and caring by sharing information so I trust you – this could be really important if I am dubious about direct sales people
  6. You can build relationships with people – answer queries in the comments section, use real life questions and situations as posts, and refer to real people you do business with (you may be surprised at how happy Mary will be if you post a story about her party and the to-die-for chocolate cake she served.)
  7. If you don’t have a website, a blog can be a central place for people to find your contact details (I bet many people would call you back even years later if only they could find your details again), display testimonials and refer any social media efforts towards

Have you used a blog in your business? What rewards did it give you?

Interested in blogging but unsure of where to start? Tash Hughes’ blog contains tips and ideas about blogging, improving writing skills and communicating effectively.

 

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Digital Marketing How To

a chart to describe the search engine market

Image via Wikipedia

This is a guest post by Lily

Because the field of digital marketing is still so new, many businesses find that it can be tempting to become overzealous in their online marketing strategy. Here are several misconceptions about how online marketing can promote your business, and ideas for what you should do instead.

1) SEO

What not to do:

When it comes to SEO, the list of “what not to do” might very well be longer than the list of “what to do!” Because Google and other search engines are constantly working to improve the algorithm they use in their searches, many old SEO tricks are becoming outdated day by day.

These search engines are much smarter than you think! Today, search engines can determine the “authority” of pages that are linking to other pages, which makes buying paid links and using other cheap methods to spread your business’ URL around less effective. Many of the SEO programs you can purchase for your business employ these tactics, which could end up penalizing your business and destroying your search engine rankings in the long run.

Similarly, while “keyword stuffing” was once believed to be a useful method of improving your business’ rankings, search engines have become too smart for this as well. In order to effectively use SEO for your business, you will have to keep track of how search engine algorithms are changing and keep your website up to date.

What to do instead:

The answer is truly quite simple: make your website as useful to your customers as possible, because search engines know the difference! Rankings are being determined more and more by usefulness of content, relevancy to the user, and whether or not the user had a good experience on that site.

Yes, search engines can now determine all of these things. The lesson here? Work on improving your business in general and the experience that your customers have with you, and simply try to keep your website consistent with these good business practices. Keep your content as up to date and informative as possible. This way, the high rankings will happen naturally.

2) Facebook

What not to do:

Using a Facebook page for your business is still a brand new concept to most business owners, and therefore it can be easy to abuse it. First of all, don’t use a personal profile for your business – they created the page feature for a reason.

Once you create a Facebook page, don’t ignore it! Make sure all the content is filled out so your users know how to reach you, or at least access your website. Lastly, don’t become overenthusiastic while logged into your business’ Facebook page. Keep it professional and in line with your business’ customer service standards.

What to do instead:

Keep your customers informed about your Facebook page and encourage them to “like” it. This is essentially the same as having an email list, except many users now check their Facebook profiles more often than their email addresses.

Update your Facebook page whenever there is a new development with your business.

If something noteworthy happens at your business that you would like the public to know, a Facebook page is the perfect place to talk about it.

Conduct surveys and take advantage of the other useful resources provided by Facebook specifically for businesses.

3) Twitter

What not to do:

There is an art to using, and not abusing, your business’ Twitter account. Instead of “tweeting” every single time something happens at your business, try to keep your posts relevant and interesting. Don’t use hashtags after every other word in your tweet – this just makes your tweets incomprehensible. Hashtags actually serve little to no function on twitter unless the word or phrase you are hashtagging is already trending or is something that people would definitely search for.

What to do instead:

Tweet about recent blog posts or recent developments at your business.

Interact with your followers. When people message you on Twitter, always respond enthusiastically. This is an extremely useful method of cultivating good relationships with new and existing customers and expanding your customer base to new areas.

Lily is a blog writer for Entrust Cash Advance, a trusted merchant cash advance company.

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