Tag Archives: seo and direct sales

Making Your Direct Sales Website Search Engine Friendly

It’s time to “surf the web”. What do you do? You go to a search engine and type a target phrase into the search box. Within seconds you receive a list of websites. You begin to click on websites that interest you. Before long, you’ve found what you’re looking for. If you’re wise, you’ll make your direct sales website search engine friendly in the same way, so that you can be found when someone begins their search.

geralt / Pixabay

How do you make your website search engine friendly? Following are some hints to make your website easier to find.

1. Submit your direct sales website to the largest directories and search engines. Concentrate on the Yahoo! and Open Project Directory directories. Google and AOL would be good choices for search engines to target.

2. Submit just the main page of your website, not each individual page. The other pages will be found by following the links from the main page. Creating a “site map” might help the search engines find all of your links, but there’s no guarantee.

3. Choose keywords that are as specific as possible. If your direct sales companies sells educational toys, you’ll do better by using “educational toys” than you would using “toys and games” as your keywords.

4. The more websites you have linking to yours, the better your site will rank on the search engines. To get links back to your website, consider a “link exchange” campaign. Find other websites in your same niche and ask them if they would exchange links with you. If they do, both websites should benefit.

5. Your title page tag is the first thing a search engine displays, so you’ll want yours to be good. Take your time and come up with something that will explain your website.

6. Search engines, while important, are not the only way to drive traffic to your website. Consider adding a signature line to your outgoing email that includes your business email address. Write articles and submit them to various free article sites; make sure to include a bio box with your URL at the bottom. Find and post at related forums, posting your link in your signature line, if it is allowed.

7. Don’t forget about offline marketing. Have pens, business cards, and flyers printed with your direct sales business email and website. Bumper stickers might be another good bet, as well as magnets.

Creating a website isn’t that hard to do. Take some time, think things through, make a plan, and then follow it. If you have problems, you can always ask at different forums for ways to improve your search engine results. People are generally willing to help make your direct sales website search engine friendly.

Social Media and Search Rankings: Keywords Are Your Friend!

You’re probably aware of how companies go to great lengths to appear on the first page of Google’s search results. High rankings usually mean increased traffic and better sales. Social sites like Facebook, Twitter, and even LinkedIn are also great places to be noticed. Keywords — a tried and tested SEO element — are becoming an important part of social networking.

keyword blueprint

keyword blueprint (Photo credit: SocialMediaScience)

Optimizing a website with keywords and phrases helps search engine algorithms rank it. While significant for companies, individuals can also take advantage of keywords when starting a business or looking for a job. Companies have gone the distance to optimizing their websites, even hiring an SEO company to maximize success.

Can a Profile Be Search Optimized?

Major social sites are increasingly being used to find information on companies, for example by HR departments to vet candidates, and to search for experts in different fields. In effect, their search functions are often used in a similar way to larger search engines. As such, you need to decide which words will best optimize your profile.

The individual site can make all the difference in the keywords. On professional networking sites like LinkedIn, industry terms and job positions are better listed in their full form. You may, however, get away with abbreviating words and giving the actual product more priority on Facebook. Study the tone of the site, the competition, and the keywords most associated with your type of company before proceeding.

Is There a Smart Way to Add Keywords?

Most social media sites offer you a chance to write summaries, headlines, and status updates. All are excellent opportunities to include keywords; the ideal word in a headline, for example, will make your profile more visible on the social site and Google at the same time. Any chance you get to provide a description, like with a summary, is an opportunity to steam ahead of the competition.

Photos, a common thread with most social networks, are another focal point for profile optimization. When you write a caption, including keywords can help search algorithms index your profile. Plus, most people cannot resist looking at images and reading their captions, which enables you to hone in on your social media marketing. In addition, don’t forget about the words you place in status updates; getting this right can put you at the top of the search results.

When Keywords Are Not Your Friend

Basically the same rules apply to optimizing a website as a social media profile, as far as keyword stuffing and other questionable SEO tactics are concerned. Use your phrase too many times and in an unnatural way and the rankings will likely suffer. The search engine powers that be will strip your high rankings title, or eliminate your profile from any search queries.

Do your research and don’t jump into things too quickly. A good profile takes time anyway, so you can get a start on things while social media picks up steam as a marketing tool. Begin planning your strategy for Facebook, Twitter, LinkedIn, and even Google+ now and once the competition discovers the benefits, you’ll be ahead of the game.

Byline: Carly is an aspiring writer who currently works for a SEO company. She’s passionate about everything related to marketing, specifically Internet marketing. In her spare time she loves writing about anything and everything. She loves that blogging allows her to share her writing with people all over the world.

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