Tag Archives: setting goals

What Are Your Goals?

No matter what activity you are involved in – trade show, home party, recruiting session – it’s important to set goals for the event.  Its part of how you evaluate how you did as well as set your goals and plans for the next one. Of course, not every event is going to be the same but it will give you some ideas. You can always adjust your goals.

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Party Goals

You should always have a goal of having enough sales to qualify for a party. If your company calls a party $150, then you should be setting that as your sales goal, at a minimum. Personally, I prefer to set my goal to $200 to $300.   If you know what the average order size is, you know how many people need to be in attendance for that to work.

I always set a goal of booking 1 party and having one person talk to me about the opportunity. It could be from someone who is not in attendance; I have had people tell me a friend is interested and I have left information to be passed along.

Trade Shows

When I attend trade shows, I have a goal of at least 2 party bookings and 1 recruit. I typically have a sales goal which is enough to cover the cost of my table. If I can get the bookings and they hold though, that is a success as the parties should easily cover what my table cost and it should net me future sales in the future due to bookings.

Adjusting Goals

Now, adjusting your goals may not be a good thing unless you are adjusting them up. But do not set them too high or you may end up disappointed.

Party Goals

If you arrive at a party and see 20 attendees, it can be tempting to upgrade your goals to $500.   Unfortunately, that may not work as maybe a lot of the attendees just came to see the new baby the hostess had or her new house.   On the other hand, if only three people show up, you could still get a $500 show as the three attendees need to restock their supplies.

Trade Shows

Trade shows are so unpredictable that I don’t think it is wise to adjust these goals no matter what. A lot of people come out just to see what is going on or to visit a friend who has a display.

Ultimately, what you get out of an event is up to you. If you sit back, and don’t interact, you are not likely to get anything. But if you engage, you should make your goals and more.


Evaluating 2013 and Planning for 2014

Another consideration this December while things are slow is how your year went and what you are hoping to get in 2014 with your direct sales business.

2013 Chiots Run Calendar

2013 Chiots Run Calendar (Photo credit: Chiot’s Run)

Had you set goals for yourself and your business at the beginning of 2014?  If so, you should go find them and take a look again.  How have you done with them?  Have you accomplished everything you intended to do or did you fall short?

If you did not attain your goals, take a look at them and evaluate what happened to prevent it.  Are these still goals that you want to accomplish in 2014 or do you have other goals and plans for the new year?

Want to accomplish the goals in 2014 that you didn’t quite make in 2013?  Figure out what out happened in 2013 that you didn’t make them and set a plan to accomplish them in 2014.  Was it a lack of parties, did something else happen in life that you had to take time away from your business, or was it something else that prevented you from attaining your goals?

If you did accomplish what you wanted to in 2013, what are you going to do in 2014?  Do you want to increase your goals?  Or do you want to maintain what you did in 2013?  There is nothing that says you have to do more, heck, you can decide to do less in 2014.  It is all up to you and what you want from your business.

The biggest thing to remember when it comes to setting new goals or plans, is that they have to be measurable.  For instance, you cannot just say, I want to get recruits.  You need to say, I want to get 5 recruits this year or I want to recruit 3 more people than I did in 2013.  For sales, you could say that you want to do 20% more than you did last year or set a dollar value.  It is up to you.

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Setting Goals in Direct Sales

Goal Setting

Image by lululemon athletica via Flickr

Chances are when you first starting, you had a lot of plans for your business.  You just knew that you wanted to make money and do a lot of events, but you did not set any goals down.  As time goes on, you may have realized that you need to actually set some goals and write them down to help you concentrate and attain them.

Dream Big

Goals are about what we want to attain.  Goals can be both long and short term, and for now, we are not going to worry about that aspect.  Brainstorm what you want from your direct sales business and how it fits with your goals. One might be to make $1,000 after expenses each month.  Another might be to recruit a new team member each month.  Write everything down and we will deal with it later.


Pick one or two main goals that you want to attain and set a time you want to attain it by.  For instance, you may want to be making $1,000 net each month but right now you are only making $300.  Depending on how things have been going with your business so far, it will help you to determine how long this is going to take.  You may want to set a goal of 3 months for this as it involves tripling your sales, so each month you could step your business up.

If you want to go from doing 2 parties a month up to doing 30 a month, then you are likely going to need to set a longer timeframe, such as a year with a goal of doing as many parties as last month plus two extras each month.

How to do it

Once you know what your goals are, and in what amount of time you are going to do it in, you need to figure out how you are going to do it.  For instance, if you want to triple sales, what are you going to do?  You can learn what products to use as an upsale, you can do more hostess coaching to get more outside orders, you could increase how many parties you do each month.  In order to increase the amount of parties each month, you may want to make sure you are following up with customers, maybe you want to put ads in the paper or maybe network with women’s groups or other locations that you may find perspective customers.

The main thing with setting goals is that you set goals that are attainable and are reasonable.  For instance, if you want to go from 2 parties a month to 30 a month, do not expect to be there next month as it likely will not happen.

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Help with Setting Direct Sales Goals

Chances are you have some sort of goals with your direct sales business or you wouldn’t be in business.  Whether it is to pay off a bill each month with your income or to be able to quit your day job, you want to accomplish your goals.  But knowing where to start and what to do to accomplish your goals can be overwhelming to the point that you give up instead of even trying.

Fear not!  I have a solution for you!

Cynthia Kersey – The Successful Woman

I followed this book a few years ago with a group I was in to achieve our goals.  It goes through 30 days with you and helps you break down the steps that are involved with making your goals.  She also recommends that you have a goal buddy who you touch base with once a day and discuss what you accomplished and what you did not accomplish.