Trade shows can be a lot of fun. You get to see a lot of companies and products that you may not have heard of before. You may be able to find product that was discontinued but that the rep still had in their stock or you may get to try new products that you haven’t experienced before. Regardless, there are a few tips to help you get the most of your trade show experience.
Labels – If you have access to a printer, pre-make labels with your name, phone number and email address to use to enter draws. It saves you time as you do not have to write it all out and it assists the vendor as the information is actually legible. You would hate to miss out on a prize because they couldn’t read your writing, right?
Cash – I am always surprised how many people come to trade shows without any cash. Maybe this is because they want to guarantee they do not purchase anything? Vendors may not be willing to accept cheques or credit cards at events for a variety of reasons – they may not be able to process them, they do not know you and worry about them bouncing or because you already have the product and there is no recourse if payment does not clear.
Shopping Bag – Bring a bag with you to the event. You may end up with catalogues or other various materials that you take home not to mention you may end up making a purchase. Many vendors do not seem to carry bags with them and you can use a re-usable canvas bag instead of a plastic bag.
Patience – Trade shows are not typically events to go to if you only have five minutes. All you can do in that amount of time is come in and see who is there. If you want to check out any of the booths, you will need time to stop there, talk to the vendor and possibly sniff, sample, try on or examine the product. If you book a party, you will need to pick a date if possible at the event.