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The Importance Of Marketing Via Social Media

Marketing through social media networking is one of the most strategic, and not to mention the easiest methods to advertise your business, products or services. The fact that advertising through social media doesn’t cost you anything encourages many businesses to develop and grow rapidly. Some of the most popular and commonly used social media sites are Facebook, Twitter, Google Plus and LinkedIn. These sites are generally intended for social networking, but because of the great amount of generated traffic, entrepreneurs have discovered an effective way of marketing without spending extra.

Why Most Entrepreneurs Choose Social Media Marketing

These days, social media sites are the most preferred option by marketers compared to other marketing methods because of many factors. For one, it is the most effective marketing strategy because millions of people log into social media sites to communicate with one another. Using social networking to brings your product or service to more people in a shorter time. It is faster and a lot more convenient and cost-effective than advertising via traditional media.

Another great advantage is the fact that marketing though social media provides international exposure to your products and services. Anyone in the world with an internet access can access detailed information about what you offer and can therefore be a potential client. Moreover, the feedback and comments from other users will help you evaluate what you offer. With Facebook, a great way to promote something is when people “like” what you offer. These are some of the important reasons why most businesses choose to market via social networking sites.

There are many more improvements and innovations that are incorporated to these social media networking sites which make it easier and more fun for users to spread the word about their product or service. Different applications can be embedded in your page to improve your networking strategies. You can join a group of people with the same interests to discuss relevant topics. You can build a fan base for your product and service. One significant improvement in Tweeter is the launch of their international SMS tweeting services.

Investing in Video Marketing Campaigns

Another strategy that greatly improves the effectiveness of your marketing campaign is making videos and uploading them on video sites like YouTube, Metacafe, DailyMotion and Vimeo. Video marketing is a potent promotional method that doesn’t cost much and appeals a lot better to your potential customers than texts and images.

A lot of people would opt to watch videos that to read texts. Even if your video is a bit longer, your audience is less likely to get bored compared to reading a promotional article. Video marketing helps the viewers understand more about the product and service that you offer by including audio and moving images. It’s ideal for any success-driven online marketer to apply this strategy combined with social network marketing to significantly boost client base and sales.

Needless to say, social networking and video sharing websites are highly powerful marketing tools to get your product and service known by millions of people in a relatively short time.

John Domingo, a certified bookworm, is an expert in promotional products used for both marketing and personal reasons. He is employed by Branders.com  as their official blogger to write about topics like personalized office gifts. This versatile lad is also a competitive swimmer, painter, and arts enthusiast.

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Embrace the Craze of Social Media

The Impact: Like it or not, undeniable is the fact that the impact of social media on the lives of the ordinary have gone crazy and huge past few years.On one hand, where the personal life is often shamelessly going public, the world of economy is constantly being rewarded on its own respective terms. It is amazing to learn how a huge number of the population is utilizing the platform of social media to built and sustain a decent career for their own selves as well as many others.

Youth and Social Media: Every day more and more number of new apps for social media are making their ways into the world of Internet, and the youth are getting amazing opportunities to explore it in all possible ways. Social media is informative with ‘n’ number of educational sites; it allows the fresh mind to speak of new ideas, get feedback for the same, often ending up to be productive; and of course most importantly, social media means cheap connectivity across the globe.

Social Media Week 2012 SP

Social Media Week 2012 SP (Photo credit: Fora do Eixo)

Social Work and Social Media: Not just money making, social media is being actively used as a social platform to endorse various non-profit organizations who aim in the development of a nation.

Social Media as the Voice of Crowd: Be it about sharing fresh ideas or forming opinion about some cause, social media is being a medium to involve large number of voices at the same time. When one person has something to say to the higher authority of some organization or nation, it might not be heard. On the other hand, social media, by involving many voices to speak for the same cause generally becomes very difficult to avoid.

Senior Citizen and Social Media: Social media is crawling in the lives of senior citizens these days. It is not a surprise that the craze for social media is more amongst the younger generation because this lot have grown up in the world of growing technology. They have always been very comfortable with the same. But as days are passing more and more number of senior citizens, mostly retired ones are finding social media interesting. They are learning with patience to deal with technology so that they may also get the taste of it, to be able to stay in touch with people and family to be more precise.

Social Media Often Faster than television Media: Be it a sudden natural calamity or a man made one, we often get to know about it even before the news channels brings it out to us. A Facebook post from a random somebody, a tweet in Twitter or any other site alike does the trick! This, while it often leads to a distorted version of the news causing distorted opinion or panic, often also ends up being more authentic at times.

Social Media Exists: Every thing has their respective merits and demerits and social media is no exception. One can choose to like it or not, avoiding is just not a possibility.

About the author: Rebecca is a blogger by profession. She loves writing, reading and travelling. She contributes to Juan Domingo Cordero Venezuela

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