Tag Archives: trade show display

Choosing The Right Exhibition Stand

English: Corner exhibition stand at the Götebo...

English: Corner exhibition stand at the Göteborg Book Fair 2011 (Photo credit: Wikipedia)

When you are attending a trade show you will need to make your booth stand out and one of the ways to do this is through exhibition stands. These are normally lightweight so they can be transported easily and are used to promote your product and services. There are several different kinds of stands available today and each of them has its own merits. The one you choose will depend upon your own specific needs. To help you decide, here are some of the stands on offer:

  • Twist Display Stand: These are a kind of pull-up banner which can be displayed on portable stands and printed with high quality graphics for maximum impact. They are perfect for trade shows and exhibitions because they create seamless back walls for a really professional look. Because they allow you to join many different units together in a seamless display, they are great if you have a lot of space to fill. They are also versatile because their tensioning system allows the alignment to be adjusted so they can sit against both smooth and uneven surfaces. They are also light and easy to transport from place to place.
  • Pop-Up Stands: These continue to be highly popular for companies attending exhibitions. This is mainly because they are easy to transport and erect, but once taken down don’t take up too much room in storage. There are different varieties of these – they can, for example, be made from cardboard and fabric – but all are an impressive back-drop to any trade show booth if printed with good quality graphics and a strong design. For extra versatility, some can have Velcro-friendly front panels so that posters can be changed.
  • Poster Display Stands: These are freestanding display stands which can usually come in cable, rod or modular versions. The great thing about these is that they can come with single or mixed pocket arrangements so you can interchange posters depending on the exhibition you are attending. They can also come in a wide variety of sizes depending on your needs and can be placed side-by-side or perpendicular to each other. If you want something versatile and low-cost, these are a safe bet.
  • Folding Display Stands: Folding display stands and exhibition boards are great for companies operating on a strict budget. They are low-cost, lightweight and because they are folded they don’t take up much space in transit. Generally made from PVC, they are durable and both pin- and Velcro-friendly so that posters can be interchanged as often as required.
  • POS Stands: Point-of-sale or info stands are more specialised items which are used for both retail environments or exhibitions. They will normally consist of a poster board on top and some smaller leaflet displays below. If you have a particular new product you want to promote then they are ideal because you can draw visitors’ attention with a high-impact poster and then they can take away more detailed information in the leaflets placed below. However, if your booth is simply to provide a more generalised overview of your company then you would be better off with one of the larger stands mentioned above.

When you’ve worked out which kind of exhibition stand best fits your needs, the next thing to do is find a supplier. It’s worth shopping around to see which companies offer the best deals – always remembering that you have to pay for quality. It’s important, for example, that you check how the graphics will be added to your stand to ensure that the solutions used will not only look good but will also be durable so you can use the stands over and over again.

It’s a good idea to get a recommendation for a stand supplier from somebody who has used them many times and understands what is important. When you’ve found a few companies you think might be able to offer what you want then go and visit each one in turn to discuss your requirements. This is a good opportunity to ask to see examples of their work so you can get an idea of what they might be able to do for you. It’s probably best, if you can, to find a local supplier so you can visit them face-to-face and contact them easily if there is a problem with any of the products they have supplied to you.

Author Profile

Chris Jenkinson is a UK marketing consultant writing for RAL Display a display stands and exhibition stands company

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Direct Sales Trade Show Pet Peeve – Leaving Early

So you are doing a trade show.  It’s scheduled from 10 to 5 pm.  So you arrive between 9 and 9:30 to get setup and get ready (okay, maybe a bit later than that depending on your setup time).  Regardless, you are there on time and are prepared to stay until 5 pm.  You have your phone, your laptop or sales material to keep yourself busy if things are slow.

But.. 3 o’clock rolls around and a few vendors start packing up.  Or maybe that has happened earlier in the day and a few tables are already empty.  Of course, you don’t know their personal circumstances.  Maybe they got a phone call that someone was in a horrible accident and they had to leave.  That would be an acceptable reason but I cannot think of too many other reasons that a direct sales person should be packing up to leave early.

Sometimes a person has a party on the same day of a trade show.  But I tend to think that if you have a party that is scheduled for the same time as the trade show you should either pass on the trade show  or have a team member come out and handle the booth when you are gone.  If you are already scheduled for the event when you get a party, you can schedule the party for after the event is over or again, see if someone can come cover your booth.

You may wonder what the big deal is about leaving early – you are doing a disservice to the other vendors as well as customers that may come near the end of the event.  People may walk in the door and see that half the tables are empty and walk back out.  Or people may miss out on what you are offering due to the fact that you left early.

Be aware, some trade shows will charge you a deposit and if you leave early, you will not get it back.  This is more common with the expensive shows but I wouldn’t be surprised to see some of the smaller shows not invite direct sales vendors back who leave really early.

 

 

 

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Not sure how to set up your display table?

Of course, how you set up your table is up to you, but here are some ideas.

Keep it simple – This means limiting how much product you put out and how much paperwork you put out.  This is definitely something that I struggle with but am working on.  Check out other booths for ideas if you are not sure or ask some of the vendors to offer suggestions.

Create Levels – I mentioned this in a previous post, but use whatever you can to create levels and interest to your display.  I use the boxes my products come in, but you can use a variety of things.  Totes can work well or anything else you may be bringing with already.  Don’t over think it too much.   Levels do not have to be drastic either, just enough to create interest and some height.

Space – Leave space on the table.  Some of the best tables only have a few products on them.  Its like when you write something, they always say you should leave white space.   Apply this concept to your table.

Get Attention – You want people to come to your table.  Give them a reason to stop by – have some candy for people to take, or if you are displaying edible products, have a sample for them to taste.  You could put up some balloons which you might give away to the kids who come by or use them for a booking game.

Information Station – Have a spot with information for those that stop by and keep it tidy.  This is going to be where you keep your draw slips, business cards, and whatever other paperwork you bring with you.

Fabric – Another method to add some interest to your table is to use different fabrics to add some visual interest.  You might drape it around some items, or create an area to highlight certain products.

Basket – Depending on your resources and what you have, you may prefer to use a basket to display and highlight items.  If your basket does not look too appealing, decorate it with some fabric, ribbons or anything else you may have to make it look better.

Is there anything you have tried on your display to make it stand out or that you have seen others do?  Please share!

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