Tag Archives: twitter

Managing your Social Media Accounts

Chances are you have several different social media accounts that you use for your business or for personal reasons.  But remembering to visit all the different websites, not to mention the passwords, can be a cumbersome duty.  Thankfully, there are some programs out there that will help you with this task.

The great thing about these programs is that you login with one ID and password and you have access to your different accounts.  They do require you to provide your username and password to start, and they request your permission to login to authenticate, but then you are set and ready to go.

Nederlands: Gebruikerspagina-icoontje

(Photo credit: Wikipedia)

Hootsuite

This is the program I use to manage my accounts.  It is a web-based program which is great because you can access it from any computer that you may be on.  The free version lets you monitor five different accounts from various social media.  I personally use it to monitor Twitter, Facebook and my Fanpage.  But you can also add LinkedIn, MySpace and RSS feeds.  If you want to link and monitor more than 5 accounts on Hootsuite, you will need to pay for the service.

TweetDeck

I have recently started to use this program as I have more than 5 social media accounts that I monitor.  TweetDeck is a download so you do need to install it on your computer.  I am not sure if there is a way to set it so that you can use it on a second computer with the settings intact.  One benefit I have found to TweetDeck and Facebook is I can set it to view status updates and wall posts only so I do not get the game notifications like I do on Hootsuite.  You can hook up LinkedIn, MySpace and a variety of other social media accounts to this program.

These programs are capable of much more than just having all your social media in one place.  You can set them to watch for certain hashtags or words that are tweeted even if these people aren’t in your friends list.  You can program updates to be sent when you are going to be away or you know you can’t access your computer.  If you poke around in the settings, you can find different statistics about your account and what people are clicking on.

I know that these programs are not the only ones out there but they are the ones I am familiar with. Do you use one of these?  How about a different program?  Would you recommend it to others?

Using Social Media to Promote your Direct Sales Business

Everyone is using some form of social media these days whether it is Facebook, Twitter, LinkedIn or some other forum.  Google has launched their own version and there are likely to be other competitors to join in the fun.  Like anything else, to keep your business growing and moving forward, you need to embrace these trends as well.

Social Media Outposts

Social Media Outposts (Photo credit: the tartanpodcast)

Facebook

There is a wide variety of things that you can do on here.  You can create a business page (which is preferred) or you can create a personal page for your business.  You can use your own personal page with occasional blurbs about your business if you do not want multiple accounts; just make sure it’s a good mix of information.  Facebook allows you to share pictures, links and pretty much anything else you want.

Twitter

This site tends to be more about conversation, as it is like constant status updates.  You have 140 characters to post a comment, observation, etc and people reply back.  You can get some pretty good conversations going on and I have seen some interesting debates happen – it’s amazing what you can say in 140 characters when you want to.    It is still possible to share pictures, links and other information but it is harder to find historical items, like what Jane said yesterday AM if she posts a lot of information.

LinkedIn

Personally, I am not on this site so I cannot tell you much about it.  From what I hear, it is more about networking sites and there are more professionals on it.  I have heard of people making good contacts and it being a good option for them, so it does not hurt to try it out.

Google Plus

Google Plus has been around for a while now and many people have embraced it.  Some people prefer this site to sites such as Facebook as it is a bit more user friendly.  That said, I have not done a lot with this site so I cannot tell you much about it.  If you have a Gmail account, it easily integrates with it which saves you a lot of time and effort in setup.

There are many different social media sites out there that are nowhere near the size of these sites so you do not hear of them.  These tend to be more specialized but those that spend their time there tend to stay longer due to more common interests.  If you try searching for your industry and social network, you may find some of them.

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Don’t Sweat the Sales Stuff

Business

Business (Photo credits: www.roadtrafficsigns.com)

 Sales is really quite simple and not nearly as frightening as some people think.  If you’re a new business owner or just starting out in sales you may be feeling a little bit intimidated by the sales activities involved in promoting your product or service but don’t sweat the sales stuff.  You just have to get a list together of why your service or product is of value to your prospect and be willing to promote it.  Always be willing to answer this question; what’s in it for them?

Many people think about sales the same way they do about telemarketing.  Those annoying calls you get at home that can be so distracting.  I had a telemarketer call me the other day to sell me some magazines.  He was offering this and that and such and such. I said, “I’m sorry but I’m not interested”.  What he said next really cracked me up.  He said, “You don’t read”?  Rule #1, don’t insult the prospect.

Car sales are another way salespeople get a bad reputation because that whole process is exhausting.  When you walk into a showroom and ask how much a car costs you are likely going to have to answer 12 questions before they give you the price.  Many times they will sit in the back seat while you test drive the vehicle and analyze the conversation you have with your spouse.  Then they take off to go see the manager to discuss your offer without you.  I’m offended by these games and I think most people are.

You need a straight forward, honest approach.You have to be naturally confident and pull it off something like this, “Here’s what we offer.  This is what we do really well and what’s excellent about our products. Here’s the value for you and this is how much it costs.”    Don’t inject any type of attachment to the outcome and stay away from any neediness which is just creepy.  Know your value, have a positive attitude and be persistent.

Determine the potential

Is this opportunity feasible for them? This is tricky because people have an inclination to say no quicker then yes so you have to keep your questions open ended and conversational so you are able to qualify them and decide if it’s the right business opportunity for them. They won’t share too much information with you initially.That’s your job to figure it out. I like open ended questions that are conversational as they land easy on people.

Building the relationship

Once you’ve established a good fit with your prospect you must develop a rapport and build the relationship.  Be persistent and cultivate it.  It’s like planting seeds.  You’re watering them, fertilizing the soil, nurturing the seeds so that the plant becomes healthy and strong.  It’s the same with an account.  You’re making follow up calls, staying in touch, offering your value and services, thanking them for the opportunity and politely asking for their business.

Time management

Either you will run the day or the day will run you. We often get distracted throughout the day which is why it’s so important to have goals and priority lists so we can stay focused and use our time wisely. Get familiar with online tools such as conference calling, video conferencing and online meetings.  See the infographic here from InterCall that outlines time and cost wasted in traffic.

Be confident about your business knowing you have a great product or service to offer.  One final thing that many salespeople forget to do is ASK for the business.  Will you call me when you’re ready to move forward?  Will you give me an opportunity to quote next year?  Will you come in and see me when you’re ready to sit down and discuss going ahead?  That alone with make you more money than any other thing you do.  Ask.

About the author:Carrie Wynne is the author of 10 Ways to be Deliriously Happy – How to Live an Inspired Life.  She conducts personal development workshops based on the principles in her book showing others how to connect to the power within themselves and develop mental strategies to create an incredible life.  As a professional sales consultant she also offers training, coaching, and sales seminars.  Connect with Carrie on Google+,Twitter and LinkedIn.

 

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Spread The Word With These 5 Awesome Marketing Tools

It’s no secret that the new frontiers of marketing are composed of a digital landscape. With this in mind the social media era has revolutionized the way we listen, converse, market, and analyze. Technological innovations have created limitless avenues and here are 5 of the coolest tools out there to help you compose your marketing attack plan:

Computers Monitor

Computers Monitor (Photo credit: yum9me)

1.    SocialMention

Totally free, this incredible search tool runs a virtual fishing net across the web to scoop up every time your keywords are referenced. SocialMention cuts out the fat and provides you with real-time research on just exactly what’s being said. This service also provides statistics about sentiments, keywords, and top users so you can monitor your audience with ease.

2.    HootSuite

Between Facebook, Twitter, YouTube, or LinkedIn profiles managing your social media can quickly become a full-time job. HootSuite simplifies life by creating a dashboard that puts all these resources in one place, allowing the administrator to flip effortlessly between tabs, schedule automated posts, and observe relative effectiveness. If you’re using more than two platforms, this is a must-have to manage your social media as well as gather social media metrics for future campaigns.

3.    Klout

It’s easy to become obsessed with this innovative influence measurer. Klout assigns you a 1-100 score that is a comprehensive figure signifying the reach of your influence, telling you where it’s strongest, and indicating who’s influencing you. Companies using Klout are provided tools to monitor their audience and really track their effectiveness of social media marketing.

4.    Agora Pulse

Lots of social media marketing tools provide advanced statistics and moderation helps, but Agora Pulse simplifies and expands by building your business fully customizable Facebook apps. Mobile-friendly websites are one thing, but providing your market with an convenient, centralized app to track your presence on their device. This is essential because, as any marketing director can tell you, having as much information on your target audience as you can is essential to effective campaigns.

5.    SparkNode

In the modern world it is essential that every respectable business have an official and optimized website. Sparknode.com is a leader on this front, offering VPS (single server) hosting and top-tier Cloud hosting at affordable rates. Hosting your server has never been easier with new cloud based hosting opportunities!

It’s an exciting era for entrepreneurs, and promoting your product, service, or brand has never been easier. Be sure to tap into these incredible resources as you expand your reach.

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Party Cancelled? Use that Time for Business

Have you ever had a party cancel at the last minute and you cannot rebook that time?   All is not lost, you can use that time to get other things done for your business.

Newgate Wall Clock - Brixton

Newgate Wall Clock – Brixton (Photo credits: West Elm)

Customer Care Calls

Take some time to call customers and see if they have any issues with the product or any questions.   Many times, people cannot be bothered to let you know they had a problem, they just decide to shop elsewhere.   Be pro-active and find out before that happens and you will likely retain the customer.

Advertising

Chances are, you could spend more time advertising but you never get to it.  Use this time to do that.  Place ads online on various social media, look for classifieds or other sites that will let you put up an advertisement.  If you always use the same ads, take a look at them and see if they are still current and relevant.  Update whatever needs to be changed.

Social Media

Have you meant to start social media accounts and keep putting it off?   Why not do it now?  Or maybe you have accounts that have been neglected?  Do some updating.  Maybe you can find a partner that you can work with to make sure you stay updated in the future.  I have a friend who will update my Facebook page with images and new catalogue information when it comes out for me.  It is greatly appreciated as I never seem to remember!

Clean Your Samples

Take a look at the items that you take with you to your parties.   Do they need to be wiped down?  Are they still in good shape or could they stand to be replaced?  If you aren’t sure, err on the side of caution and replace them.   If you can’t afford to replace them, do what you can to make them look better.

Organize Paperwork

Most people could always stand to deal with paperwork so try and at least track down your paperwork and get it organized.  You can deal with it another day if it will be too time consuming but if you find it now, it will be ready to go.

You already had this time set aside for business; you may as well still use it.  And just think, you won’t have to find time to do these tasks on another day!

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Riding Out the December Sales Slowdown

With December comes a slowdown in sales.  Your customers are out partying, they are doing their holiday shopping at the mall, and they cannot wait for product to come in as it may not arrive in time.   Depending on where you live and how long shipping takes will determine when the slowdown starts.   But there are plenty of activities in your direct sales business that you can work on and take advantage of in this time.

december

december (Photo credit: Chiot’s Run)

Cleanup

If you are like me, your office can get messy.  Now is a great time to tidy up and put things where they belong.  It also will make your life easier as you are trying to accomplish other activities.  You may be surprised by what you find.  You may want to clean up before you attempt anything else as you may find items you will need for other activities.

Bookkeeping

If you are a person who keeps putting their bookkeeping off, now is the time to do it.  The sooner it is done, the sooner you can get your taxes done.   Make sure to gather all your paperwork before you sit down to make life easier.  If you have kept everything organized and in one spot, it will be that much easier.

Access Supplies

Go through your supplies and determine what you need to restock on.   I always seemed to be losing pens so now is a good time to restock your party bag.  Add more order forms, catalogues or anything else that you may require.

Inventory

If you tend to have a lot of product floating around, make a list of what you have.  Consider selling it to those who need last minute gifts or ideas.  You may be amazed at how much money you have tied up in product that is just sitting around and doing nothing for you.

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Tips for Using Social Media for your Business

The world of social media can be used for much more than just talking to friends and keeping up with the latest dating drama in the news. Social media can be used to promote business, and drive traffic to your web site, blog etc.

Social Media Week 2012 SP

Social Media Week 2012 SP (Photo credit: Fora do Eixo)

There are a few tips that I can give about using specific platforms to help with that. Twitter is a great platform to use to let your followers know when sales come up, or when you are offering special discounts. Twitter, like with all social media platforms can take some time to build your following, and online presence. Once you put in the time and effort though to get it built up twitter can become a very powerful tool to let a large number of people know about anything quickly.

Google+ is another great tool that can be used for business purposes. You can actually go into Google+ and set up a page for you business, or company. When your business or company posts anything on that page and it gets 1+ clicked on it can help it show up more in the Google search results pages. You can also set up a small add with images that will show in the side bar of the Google searches when your product is being searched for.

Some of the hardest things to do with social media I have found is to have the patience to keep working on it consistently, even if the results are not immediately apparent. Putting in some consistent time even just a few times a week will really start to add up.

One of the most important things I can stress about gaining followers/likes etc. is to keep it personal. Don’t just go around saying here add this link, like this, click this! That just turns people off as spam. Instead I suggest you get involved in the online world of whatever your product maybe. If you are selling soccer balls then go find some of the best forums and websites where soccer players chat. Spend some time getting to know the community, and build your reputation up. As you begin to build a reputation in that specific niche’ it is much much more likely that others will want to follow your sites. Try not to be pushy, but don’t be scared to venture out into the unknown a bit as you learn. With time, and consistent effort results are sure to come, don’t get discouraged normally big success takes time.

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My name is Ryan Crappa. I am 26 years old, and just got married this last May. I am a marketing student currently attending Snow College in Ephriam, Utah. I love to write, and recently have gotten more into the blogging side of things. I currently do two blogs, and I run a third that a few friends also post on. If you would like to know more about me feel free to check out my blog at http://avsblogz.blogspot.com/ and leave me a message! I will get back to you ASAP.

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3 Tools to Keep Your Social Media Updated

Everyone is busy these days and that is especially true of the direct seller.  If you are trying to make an income, especially one to support a family, then chances are you are scheduling all sorts of events and parties and social media is something that goes to the background for when you have time.  Thankfully, with a little bit of pre-planning and work, you can have social media working for you when you are not able to.

English: YOKOSUKA, Japan (Nov. 24, 2009) Chief...

English: YOKOSUKA, Japan (Nov. 24, 2009) (Photo credit: Wikipedia)

There are many different programs out there that can help you with your social media efforts:  Facebook, Twitter, LinkedIn, Google+ and others.  Each program may not include all the various social media platforms but they include enough that you will have a presence.

HootSuiteHootsuite is a program that runs on the web which means you have to log in to the website.  Youc an set up a variety of different social media and different notifications.  I have mine setup for Facebook, Facebook pages and Twitter.   I can check my activity for those locations and see private messages as well.  You can interact and anything else you may need to do via this program and avoid logging into the applications themselves.    You can set updates to post at a defined time in the future so you do not need to remember yourself.  The free application has a limit of five different profiles but if you require more, you can pay for more access.

http://hootsuite.com/

TweetDeck – I am not as familiar with this program as I am with Hootsuite.  It does much of the same thing but it is a program that you download onto your computer instead of going onto the Internet.   Again, you can set what information you follow and see and you can pre-schedule updates.    It is also free to use.

http://tweetdeck.com/

Bufferapp – This is another web based program but it works a bit differently.  You cannot interact on this but instead, you can use it to pre-schedule your updates.  On the free plan, you can only schedule 10 items at a time which may be plenty if you are only posting an update every few days.  And quite honestly, you probably don’t need more than that.

http://bufferapp.com/

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Promote Events with Twitter

Twitter has become a powerful tool over the years for businesses. Contacting colleagues, talking to customers, answering questions – it’s all right there at your fingertips.

Twitter

Twitter (Photo credit: Wikipedia)

One aspect of Twitter that’s sometimes ignored is the ability to promote your events. Sure, you tweet about them from time to time, but they can easily get lost in the hustle and bustle of the daily grind. To really take it to the next step, use the following tips.

Hashtags

Hashtags are keywords tagged with the “#” sign on Twitter. By creating a Hashtag around your event, you make it easy for others to track info, news, and conversations about your event.  Make it something specific yet simple for the best results. #meetinginsanfranciscoforbrainstorming may be detailed but it’s way too long – go for #SFbrainstorm so people have room to add their thoughts.

Twitter Tools

Tweetvite  – Tweetvite allows you to create invitations for events you’re hosting through Twitter. There’s no sign-up-you register with your Twitter account. Tweetvite offers step-by-step instructions on creating your tweetvite, allows for customization of colors and themes, and even allows you to add your own pictures or video. You then publish your invitation, which  makes it live so other people can view it and RSVP. It also can be found in the listing of Tweetups on the site.

TweetMyEvents  – TweetMyEvents is a real-time event sharing platform for Twitter. It allows you to create an event and then tweet it. Events can then be retweeted by viewers to help increase your exposure. TweetMyEvents also has a real-time tracking counter so you can monitor your page and see how many people have retweeted your event. You can also search for events directly on TweetMyEvents.

Event Tools

Eventbrite – Eventbrite allows you to create a customized online event registration page, and includes the ability for professional ticketing and to sell the tickets directly from your website. As far as promoting the event goes, Eventbrite lets you leverage search engines, use email marketing, create custom contact lists, and offers 1-click integration with a variety of social networks including Facebook and Twitter.

Meetup – Meetup allows you to find or create a meetup group around an event. It’s a very simple interface to use and allows you to connect with friends, fans, and followers on social networking sites such as Twitter and Facebook. 

Other Ideas: 

Tweet Your Press Release – One of the easiest ways to get the word out about your event is to tweet the event’s press release using the event hashtag mentioned at the beginning of the post. This way users get the whole idea of the event instead of having to search through old posts to find out where the event is and other details.

TwitPic – Don’t forget to follow up to the event by posting pictures of it using TwitPic. TwitPic is a tool that allows you to take a photo and then upload it directly to Twitter. Anyone following you on Twitter will see your Tweet and then click the link to view the photo.

mickieBy Mickie Kennedy, founder of eReleases, the online leader in affordable PR distribution since 1998.   Download a free copy of The PR Checklist, a must-read 24-point list of Press Release Dos and Don’ts.  Follow eReleases on Facebook and Twitter.

 

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How To Use Your Smart Phone for Business

More and more people are choosing a smart phone such as an Android or iPhone instead of a phone that just makes phone calls. As a result, they are checking their email and social media accounts no matter where they are. This can be a great thing to take advantage of to promote and grow your direct sales business.

English: icon for smartphone (smart phone) rel...

English: icon for smartphone (smart phone) related content (Photo credit: Wikipedia)

Easier to Target

It is easier to target your potential customer this way as you can put a message out on a social media platform and your customer is going to get it wherever they are. Due to the costs associated with this, an advertising budget does not have to be large as a basic message is free to put out into cyberspace. You don’t have to be at home to do this type of advertising as all you need is your smart phone, internet connection and your social media accounts.   This can make a huge difference in regards to getting sales. A great example is that you can be at an event and post a message for your customers to come visit you at the location or that if they order today they can get a discount.

Tracking

With all the applications that a person can get on their smart phone, it is possible to track a wide variety of things. If you need to know how many calls are for business and how many are for personal, you can get a phone tracker where you categorize all calls. If you need a calendar, there are many applications that range from free to a cost; you can find applications to remind you to make phone calls as well.

Follow Up

There are many applications that a person can get to track what they have done and when they need to follow up.  Having reminders pop up to call a customer can be a great asset.

Organizers

You can have your phone remind you that you need to call a hostess tomorrow, that you need to follow up with a potential recruit or that you need to do customer calls.  You can program all your hostess coaching in whenever you book a party so you do not have to remember and do the same with any other follow up.

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