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Social Media and Search Rankings: Keywords Are Your Friend!

You’re probably aware of how companies go to great lengths to appear on the first page of Google’s search results. High rankings usually mean increased traffic and better sales. Social sites like Facebook, Twitter, and even LinkedIn are also great places to be noticed. Keywords — a tried and tested SEO element — are becoming an important part of social networking.

keyword blueprint

keyword blueprint (Photo credit: SocialMediaScience)

Optimizing a website with keywords and phrases helps search engine algorithms rank it. While significant for companies, individuals can also take advantage of keywords when starting a business or looking for a job. Companies have gone the distance to optimizing their websites, even hiring an SEO company to maximize success.

Can a Profile Be Search Optimized?

Major social sites are increasingly being used to find information on companies, for example by HR departments to vet candidates, and to search for experts in different fields. In effect, their search functions are often used in a similar way to larger search engines. As such, you need to decide which words will best optimize your profile.

The individual site can make all the difference in the keywords. On professional networking sites like LinkedIn, industry terms and job positions are better listed in their full form. You may, however, get away with abbreviating words and giving the actual product more priority on Facebook. Study the tone of the site, the competition, and the keywords most associated with your type of company before proceeding.

Is There a Smart Way to Add Keywords?

Most social media sites offer you a chance to write summaries, headlines, and status updates. All are excellent opportunities to include keywords; the ideal word in a headline, for example, will make your profile more visible on the social site and Google at the same time. Any chance you get to provide a description, like with a summary, is an opportunity to steam ahead of the competition.

Photos, a common thread with most social networks, are another focal point for profile optimization. When you write a caption, including keywords can help search algorithms index your profile. Plus, most people cannot resist looking at images and reading their captions, which enables you to hone in on your social media marketing. In addition, don’t forget about the words you place in status updates; getting this right can put you at the top of the search results.

When Keywords Are Not Your Friend

Basically the same rules apply to optimizing a website as a social media profile, as far as keyword stuffing and other questionable SEO tactics are concerned. Use your phrase too many times and in an unnatural way and the rankings will likely suffer. The search engine powers that be will strip your high rankings title, or eliminate your profile from any search queries.

Do your research and don’t jump into things too quickly. A good profile takes time anyway, so you can get a start on things while social media picks up steam as a marketing tool. Begin planning your strategy for Facebook, Twitter, LinkedIn, and even Google+ now and once the competition discovers the benefits, you’ll be ahead of the game.

Byline: Carly is an aspiring writer who currently works for a SEO company. She’s passionate about everything related to marketing, specifically Internet marketing. In her spare time she loves writing about anything and everything. She loves that blogging allows her to share her writing with people all over the world.

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