Tag Archives: using social media in direct sales

Controlling Your Personal Search Results

While direct sales takes several important things to make successful, it all really comes back to the age old skill: Building Trust. With new technology, your ability to build trust with your clients goes far beyond your direct conversations with them. They are now one Google search away from knowing a lot more about you and your products. Are they going to see your glowing testimonials, or will they find the ravings of the one unhappy client that you’ve had in 10 years? Will they learn about your vast experience, or see deal-killing tweets about possibly making a move to a bigger company?

Hebi65 / Pixabay

This new openness that the internet provides could definitely crush your business…or it could take it to a new level. Below we will go through a few “must haves” that everyone in direct sales should incorporate into their portfolio to help strengthen your business.

1)      Wikipedia Page

I’m sure most people thought that #1 would “a website”. The truth is that while we will definitely mention a website on this list, a Wikipedia page is much more important. Wikipedia is arguably the strongest website in the world, which means that if you create a page for yourself it will almost definitely rank in the top 1-3 spots for your name. It also allows you to give your bio/resume as you would like it to be seen.

The best part about a Wiki page is that even if you have a common name, Wikipedia will still be stronger than the other websites that might be owned by people who share your name.

2)      Digital Resume

This could be as simple as creating a free 1-2 page website on Weebly.com or Wix.com with an introduction and summary, and then a resume. The best part about an online resume is that it’s never going to be the “official” resume that you turn into employers so you can do whatever you want with it. If you’d like to showcase your portfolio, or make it visual with graphs and show how much money you’ve made for your clients.

If you are smart, you will even include additional lead forms so that you might get some leads just from people who happen to stumble onto your digital resume.

3)      Social Business Pages

The biggest thing told to college students nowadays is to make your social pages “private”. Well yes, you should definitely do that…but why would you ever stop there?

Take your Facebook, Twitter, Pinterest, etc. and go ahead and make additional business pages. This can really just be another profile page for yourself but just focus it entirely on your business.

The nice thing about these pages is that when you make your personal pages “private” over time the search engines will usually display your business pages when people search for your name.

4)      Public LinkedIn Page

This is something that everyone should already be doing anyway. Believe it or not, while LinkedIn usually ranks well it’s probably not ever going to be the top result for your name. However, it might usually be the first thing that people click on. Because LinkedIn is such a well-known social site, a LOT of people will skip over the first few results and skip right to your LinkedIn page. While this is just another digital resume of sorts, it will receive quite a bit of traffic.

5)      Write Articles about your industry

While “Authorship” in search results has gone away, your articles still have quite a bit of strength. If your articles are published on a high quality site, with your author bio, then that’s the main thing.

After that, make sure that you are linking to your article(s) and sharing them on social media to increase that strength.

These articles let you showcase your knowledge of the field, and give you a level of credibility that most professionals in your field might not have.

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Author Bio:

Patrick King is the Search Engine Marketing Manager for Premier Laser Spa, a company with over 22 locations around the country. When he’s not managing the dozens of websites that Premier has, he is avidly exploring the ever-changing world of digital marketing.

Effectively Using Social Media in Direct Sales

Social media is definitely one of the most powerful tools that a marketer has at their disposal, and an even better tool for direct sellers because like direct sales, start-up costs are either free or very minimal. Utilizing social media means that you have the ability to reach thousands or even millions of people at no cost. The problem is that 99% of the time, social media is being used inefficiently, and it just ends up being a waste of time.

geralt / Pixabay

So the question becomes: “How to use social media efficiently and effectively in direct sales?”

1)      Choosing the channels that are most effective for your product

One of the most common mistakes is the idea that more is always better. Many people in direct sales embrace this philosophy and think that if they scream their message through 10 social media channels instead of 1, that they will be 10 times more effective. The truth is that while using more channels isn’t always a bad thing, just using more channels for the sake of having more is definitely a bad thing.

Each social media channel has its own strengths and weaknesses, which will help you select the right social networks to use. For example, if it’s a product that you need to demonstrate or show a visual proof for (for example a guitar or instrument), then Youtube is going to be a great option. If it’s a product set like a clothing line that is constantly releasing new products, then something like Instagram is going to be a better fit.

So first, analyze the products you are selling and the market you are selling to and focus your time on the social channels that are going to produce the best results.

2)      Separate channels based on the messages you are sending

This is especially important for situations where you are trying to both sell products, and get people under you to sell products (so that you benefit from their sales as well). In situations like these, it’s important to realize that there are some people who might be interested in the products themselves but not selling, and others who might like to sell but have no desire to purchase the products.

To do this you need to split messages into separate channels based on what you are trying to accomplish. A lot people see their close friends as a pool of potential sales colleagues, so a channel like Facebook is probably better for recruiting efforts. This allows you to take channels like Twitter and Instagram that are less personal and really leverage those to make direct sales.

3)      Separate Your Personal Channels from your business channels

This is the single biggest mistake that direct sales professionals make. They spend time screaming on their social media channels about other companies, or idiot drivers they see on the road, or general bad experiences…and then they try to post about their products. There is absolutely nothing wrong with venting or posting personal feelings or experiences on social media, that’s one of the reasons it’s there. But if you want to be a highly effective direct sales professional, then every post, photo, video, etc. has got to be about building the brand in some way. There just isn’t room for personal posts mixed in with business posts. You will alienate people, lose followers and attention to the brand, and ultimately just waste your time.

These aren’t brilliant points that dive into the deepest depths of social media, or that will let you sell a million products this year just using these tips. However, these are mistakes that most people in direct sales make on a daily basis. If you can simply inject these 3 principles into your social media strategies, your direct sales business will definitely be more efficient and more effective than it is now.

Author Bio

Patrick King is a Search Engine Marketing Manager for Premier Laser Spa. In addition to that, he is a highly respected business consultant who works heavily with direct sales professionals in developing their start-ups and taking their companies to the next level.

3 Tools to Keep Your Social Media Updated

Everyone is busy these days and that is especially true of the direct seller.  If you are trying to make an income, especially one to support a family, then chances are you are scheduling all sorts of events and parties and social media is something that goes to the background for when you have time.  Thankfully, with a little bit of pre-planning and work, you can have social media working for you when you are not able to.

English: YOKOSUKA, Japan (Nov. 24, 2009) Chief...

English: YOKOSUKA, Japan (Nov. 24, 2009) (Photo credit: Wikipedia)

There are many different programs out there that can help you with your social media efforts:  Facebook, Twitter, LinkedIn, Google+ and others.  Each program may not include all the various social media platforms but they include enough that you will have a presence.

HootSuiteHootsuite is a program that runs on the web which means you have to log in to the website.  Youc an set up a variety of different social media and different notifications.  I have mine setup for Facebook, Facebook pages and Twitter.   I can check my activity for those locations and see private messages as well.  You can interact and anything else you may need to do via this program and avoid logging into the applications themselves.    You can set updates to post at a defined time in the future so you do not need to remember yourself.  The free application has a limit of five different profiles but if you require more, you can pay for more access.

http://hootsuite.com/

TweetDeck – I am not as familiar with this program as I am with Hootsuite.  It does much of the same thing but it is a program that you download onto your computer instead of going onto the Internet.   Again, you can set what information you follow and see and you can pre-schedule updates.    It is also free to use.

http://tweetdeck.com/

Bufferapp – This is another web based program but it works a bit differently.  You cannot interact on this but instead, you can use it to pre-schedule your updates.  On the free plan, you can only schedule 10 items at a time which may be plenty if you are only posting an update every few days.  And quite honestly, you probably don’t need more than that.

http://bufferapp.com/

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Using Cutting Edge Social Media To Promote Your Direct Sales Business

Infographic on how Social Media are being used...

Image via Wikipedia

Guest post by Sarah Howard

Social media is a new innovation that allows people to connect and interact in a new and exciting way. Businesses are quickly realizing the boundless power of social media and are utilizing it in their business strategies and the way in which they operate. So how can your direct sales business benefit from using social media tools?

Social media tools that direct sales businesses should consider using are:

  • Facebook
  • Twitter
  • YouTube
  •  Google
  • Tumblr

You can use social media to allow clients and customers a chance to preview upcoming projects and products. People enjoy feeling as if they are part of the business rather than just another number, so give them a glimpse into how your company works with photos and slide shows. Direct sales businesses may also want to ask for feedback on sites like Facebook and Twitter before launching new features to gauge public opinion before the debut.

YouTube is a great way to show off your company’s expertise in any areas in which you excel. Don’t just tell the public what you do, show them with videos. This gives your direct sales business a unique opportunity to boost its reputation and brand. Videos are also an excellent way to get people excited about new products since they get to see first hand what they are in store for.

If you’re looking to draw more traffic to your website, sites like Digg and StumbleUpon are just the social media tool you need. Digg and StumbleUpon allow users to share and recommend content with their friends. Look into installing a widget like AddThis or Facebook’s “Like” widget that will automatically link to their site.

If you do decide to use social media tools, make sure that you create an interactive experience rather than one that is one-sided. Engage your audience in conversation, answer their questions and ask them questions in return. Let the public see that you are more than just a company or a name brand, let them see who and what they are supporting and giving their money to. Business owners should also think about adding things like coupons and special online deals for their customers. Doing this can bring in new business and keep regulars satisfied and coming back as they spread the word about your excellent service.

Social media is a powerful tool, one that every business can benefit from. Do a bit of research and see how your particular company can implement your direct sales business on Facebook, Twitter or StumbleUpon, and consider posting videos on YouTube to showcase your products and projects. Put your business out there and start socializing.

Sarah writes on behalf of Team24 a healthcare jobs specialist. Team24 work within locum recruitment and are always on the look out for qualified doctors and nurses nationwide.

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