One important tool for any direct sales business is the Internet. Using the Internet enables you to reach a wider audience than your neighborhood which can result in additional sales. There are a few good ways you can build your direct sales business online.
The first step is to build a website that lists the details of your business as well as your contact information. You can do this yourself or you can hire someone very inexpensively using a freelance bidding site like oDesk or Fiverr. You should put the address of your website on your business cards and flyers as well plus anywhere else that you think people might see it.
Next, you need to promote your business online. Submit articles to article directories using product names as clickable links back to your site. This will help you gain ranking in search results. Join forums related to your products and always put a link to your site in your signature in forum posts and emails. Then post on forums frequently to build up trust and drive traffic to your site. The more that people see your name and your website in front of them, the more likely they are to actually visit it.
You can also host online parties instead of doing party plans the traditional way. This usually involves booking a chat room and inviting friends and other interested people to join. You can play word games such as unscrambling the names of products or have guests search your site for product information and award a prize to whoever finds it first. Toward the end of the party, open up the floor to questions and then take orders.
If you have a decent budget, you can also promote your business using paid advertisements online. This can also be helpful if you want to recruit people for your downline for a multilevel marketing company.