One of the first things you should do at a direct sales trade show is to visit the other vendors. Say hi, tell them what company you are with and see where it goes from there. If you are new to trade shows, ask them how they feel this one is going, ask if they have any tips or ideas that might help you out, and if you are interested in their product, ask them about it. Quite often the direct sales vendors end up buying from each other while at the event.
Advertise – If you have a smart phone or laptop with you and you can access the Internet, go shout it out to everyone that there is a trade show going on. Make sure you post the address and how late it is going on. Mention that there are draws or any other goodies that are going on that might entice people to come out. Encourage the other vendors to do the same. Call people that you think would be interested or those had expressed interest in attending the direct sales trade show and ask them where they are.
Say Hi – When people do come in, make sure to say hi and make eye contact with them. This tends to make them stop and say hi, and possibly check out your products. If you are doing a draw, point it out to them and invite them to enter. Do not forget to invite the other vendors to enter as well.
Make the location noticeable – Another suggestion to get your direct sales trade show noticed is to put some balloons out in front of the location as well as some signage indicating what is going on. If people do not know that you are there, they cannot come in.
What else would you recommend to someone in this position?