The direct sales trade show I am at is very quiet. What should I do?

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One of the first things you should do at a direct sales trade show is to visit the other vendors.  Say hi, tell them what company you are with and see where it goes from there.  If you are new to trade shows, ask them how they feel this one is going, ask if they have any tips or ideas that might help you out, and if you are interested in their product, ask them about it.  Quite often the direct sales vendors end up buying from each other while at the event.

Advertise – If you have a smart phone or laptop with you and you can access the Internet, go shout it out to everyone that there is a trade show going on.  Make sure you post the address and how late it is going on.  Mention that there are draws or any other goodies that are going on that might entice people to come out.  Encourage the other vendors to do the same.  Call people that you think would be interested or those had expressed interest in attending the direct sales trade show and ask them where they are.

Say Hi – When people do come in, make sure to say hi and make eye contact with them.  This tends to make them stop and say hi, and possibly check out your products.  If you are doing a draw, point it out to them and invite them to enter.  Do not forget to invite the other vendors to enter as well.

Make the location noticeable – Another suggestion to get your direct sales trade show noticed is to put some balloons out in front of the location as well as some signage indicating what is going on.  If people do not know that you are there, they cannot come in.

What else would you recommend to someone in this position?

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4 Tips for Direct Sales Trade Show

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Here are some tips to help you with any direct sales trade shows that you may attend.

Networking– Networking is great when it comes to a trade show and it is quiet.  You can learn a lot from the other direct sales vendors such as ideas to help your table display, where the great events are or which ones to avoid.  Not to mention information about their products which you may want to purchase.  But, the trick to this is that i

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f the show starts to pick up, you should return to your table and deal with potential customers.  If you are not there, they likely are not going to stop at your table.

Engage an Assistant – Going along with the deserted table, bringing an assistant with you can be helpful.  This person could be part of your team or a friend. The benefit to a teammate is that you can use the time for training and they can watch you in action to learn.  They can also watch the table if you want to go network or you need to use the washroom or just take a break to stretch your legs.  If your assistant is a friend who is not in the business, this is fine, but make sure that you are still paying attention to what is going on and that you are not ignoring potential customers.

Look Professional – I find it very interesting to watch how people dress for direct sales trade shows.  Usually the ones that are dressed the best are those that represent jewellery or makeup.  I am not sure if they have a required outfit from their company, but they are usually the ones you can take a lot of tips from.  Personally, I am not a dress and heels girl, so I wear business dress clothing – usually a pair of black dress pants and a logo shirt from my company.   I do wear my runners as you are on your feet a lot and people do not tend to see my feet.  If you do not own dress clothing, then wear a nice pair of pants and shirt.  If your clothing has rips or tears, do not wear it.  If you need to purchase something, keep it specifically just for trade shows and you can write it off as an expense for your direct sales business.

Draws/Raffles – A lot of vendors use raffles or draws to get customer information.  Chances are, you are welcome to enter these as well as you are a potential customer.  Be professional if you are entering and only enter if you are truly interested in the product.  You may want to confirm with the vendor that they do not mind – I haven’t met any that do mind but courtesy can take you a long way.

Direct sales trade shows can be a lot of fun and very worthwhile.  Hopefully these tips will help you to be more successful and make your goals when attending one.

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