Everyone is looking for ways to get their name out there and expand their business. One such way is to get listed in Internet directories. Just like everything else out there, there are advantages and disadvantages to this type of advertising which we will look at below. If the advertising is free, it is not such a risk as if you are paying for the listing.
One stop shop – easy to find you or a consultant in their local area
Organization – tend to be categorized by area or company so easier to locate a consultant
The more people that get listed on the site, the better resource the site is and therefore, more people will use it.
Most sites tend to have more information than just consultant listings so people stay on the site longer and are more likely to find your listing.
Better advertising – as many sites are paid, they want to get traffic in order to get advertisers and be able to charge more for advertising spots.
Depending on the site, you have the opportunity to say something about your business and list various contact information including your website.
One stop shop – easy to contact several people at once – same company or competitor and people will likely book with the first one to reply.
There is a cost – monthly/yearly to be listed (usually)
For the money you invest, you may not get any results
The site may only allow a limited amount of vendors for an area (can be an advantage too)
There are a lot of directories out there and it can be expensive if you start getting listed at multiple ones
Only you can decide if directory advertising is the right method for you to advertise your business. Depending on the investment involved, it is a good idea to do some research on the site itself. See how easily you can find it in the search engines and ask friends what terms they would use to search and see where the site ranks.
You should be able to email the administrator of the site and ask for the various statistics before you commit to the advertisement. If they are not willing to share the information, then you likely don’t want to advertise there.