Tag Archives: YouTube

Spread The Word With These 5 Awesome Marketing Tools

It’s no secret that the new frontiers of marketing are composed of a digital landscape. With this in mind the social media era has revolutionized the way we listen, converse, market, and analyze. Technological innovations have created limitless avenues and here are 5 of the coolest tools out there to help you compose your marketing attack plan:

Computers Monitor

Computers Monitor (Photo credit: yum9me)

1.    SocialMention

Totally free, this incredible search tool runs a virtual fishing net across the web to scoop up every time your keywords are referenced. SocialMention cuts out the fat and provides you with real-time research on just exactly what’s being said. This service also provides statistics about sentiments, keywords, and top users so you can monitor your audience with ease.

2.    HootSuite

Between Facebook, Twitter, YouTube, or LinkedIn profiles managing your social media can quickly become a full-time job. HootSuite simplifies life by creating a dashboard that puts all these resources in one place, allowing the administrator to flip effortlessly between tabs, schedule automated posts, and observe relative effectiveness. If you’re using more than two platforms, this is a must-have to manage your social media as well as gather social media metrics for future campaigns.

3.    Klout

It’s easy to become obsessed with this innovative influence measurer. Klout assigns you a 1-100 score that is a comprehensive figure signifying the reach of your influence, telling you where it’s strongest, and indicating who’s influencing you. Companies using Klout are provided tools to monitor their audience and really track their effectiveness of social media marketing.

4.    Agora Pulse

Lots of social media marketing tools provide advanced statistics and moderation helps, but Agora Pulse simplifies and expands by building your business fully customizable Facebook apps. Mobile-friendly websites are one thing, but providing your market with an convenient, centralized app to track your presence on their device. This is essential because, as any marketing director can tell you, having as much information on your target audience as you can is essential to effective campaigns.

5.    SparkNode

In the modern world it is essential that every respectable business have an official and optimized website. Sparknode.com is a leader on this front, offering VPS (single server) hosting and top-tier Cloud hosting at affordable rates. Hosting your server has never been easier with new cloud based hosting opportunities!

It’s an exciting era for entrepreneurs, and promoting your product, service, or brand has never been easier. Be sure to tap into these incredible resources as you expand your reach.

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The Importance Of Marketing Via Social Media

Marketing through social media networking is one of the most strategic, and not to mention the easiest methods to advertise your business, products or services. The fact that advertising through social media doesn’t cost you anything encourages many businesses to develop and grow rapidly. Some of the most popular and commonly used social media sites are Facebook, Twitter, Google Plus and LinkedIn. These sites are generally intended for social networking, but because of the great amount of generated traffic, entrepreneurs have discovered an effective way of marketing without spending extra.

Why Most Entrepreneurs Choose Social Media Marketing

These days, social media sites are the most preferred option by marketers compared to other marketing methods because of many factors. For one, it is the most effective marketing strategy because millions of people log into social media sites to communicate with one another. Using social networking to brings your product or service to more people in a shorter time. It is faster and a lot more convenient and cost-effective than advertising via traditional media.

Another great advantage is the fact that marketing though social media provides international exposure to your products and services. Anyone in the world with an internet access can access detailed information about what you offer and can therefore be a potential client. Moreover, the feedback and comments from other users will help you evaluate what you offer. With Facebook, a great way to promote something is when people “like” what you offer. These are some of the important reasons why most businesses choose to market via social networking sites.

There are many more improvements and innovations that are incorporated to these social media networking sites which make it easier and more fun for users to spread the word about their product or service. Different applications can be embedded in your page to improve your networking strategies. You can join a group of people with the same interests to discuss relevant topics. You can build a fan base for your product and service. One significant improvement in Tweeter is the launch of their international SMS tweeting services.

Investing in Video Marketing Campaigns

Another strategy that greatly improves the effectiveness of your marketing campaign is making videos and uploading them on video sites like YouTube, Metacafe, DailyMotion and Vimeo. Video marketing is a potent promotional method that doesn’t cost much and appeals a lot better to your potential customers than texts and images.

A lot of people would opt to watch videos that to read texts. Even if your video is a bit longer, your audience is less likely to get bored compared to reading a promotional article. Video marketing helps the viewers understand more about the product and service that you offer by including audio and moving images. It’s ideal for any success-driven online marketer to apply this strategy combined with social network marketing to significantly boost client base and sales.

Needless to say, social networking and video sharing websites are highly powerful marketing tools to get your product and service known by millions of people in a relatively short time.

John Domingo, a certified bookworm, is an expert in promotional products used for both marketing and personal reasons. He is employed by Branders.com  as their official blogger to write about topics like personalized office gifts. This versatile lad is also a competitive swimmer, painter, and arts enthusiast.

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Using Cutting Edge Social Media To Promote Your Direct Sales Business

Infographic on how Social Media are being used...

Image via Wikipedia

Guest post by Sarah Howard

Social media is a new innovation that allows people to connect and interact in a new and exciting way. Businesses are quickly realizing the boundless power of social media and are utilizing it in their business strategies and the way in which they operate. So how can your direct sales business benefit from using social media tools?

Social media tools that direct sales businesses should consider using are:

  • Facebook
  • Twitter
  • YouTube
  •  Google
  • Tumblr

You can use social media to allow clients and customers a chance to preview upcoming projects and products. People enjoy feeling as if they are part of the business rather than just another number, so give them a glimpse into how your company works with photos and slide shows. Direct sales businesses may also want to ask for feedback on sites like Facebook and Twitter before launching new features to gauge public opinion before the debut.

YouTube is a great way to show off your company’s expertise in any areas in which you excel. Don’t just tell the public what you do, show them with videos. This gives your direct sales business a unique opportunity to boost its reputation and brand. Videos are also an excellent way to get people excited about new products since they get to see first hand what they are in store for.

If you’re looking to draw more traffic to your website, sites like Digg and StumbleUpon are just the social media tool you need. Digg and StumbleUpon allow users to share and recommend content with their friends. Look into installing a widget like AddThis or Facebook’s “Like” widget that will automatically link to their site.

If you do decide to use social media tools, make sure that you create an interactive experience rather than one that is one-sided. Engage your audience in conversation, answer their questions and ask them questions in return. Let the public see that you are more than just a company or a name brand, let them see who and what they are supporting and giving their money to. Business owners should also think about adding things like coupons and special online deals for their customers. Doing this can bring in new business and keep regulars satisfied and coming back as they spread the word about your excellent service.

Social media is a powerful tool, one that every business can benefit from. Do a bit of research and see how your particular company can implement your direct sales business on Facebook, Twitter or StumbleUpon, and consider posting videos on YouTube to showcase your products and projects. Put your business out there and start socializing.

Sarah writes on behalf of Team24 a healthcare jobs specialist. Team24 work within locum recruitment and are always on the look out for qualified doctors and nurses nationwide.

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